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Nanang Haryono
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Economics, Econometrics & Finance Social Sciences

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BRANDING INNOVATION OF SMALL AND MEDIUM MICRO BUSINESS PRODUCTS KAMPOENG BATIK JETIS SIDOARJO Aphief Tri Artanto; Aryo Bayu Wibisono; Arista Pratama; Laksmi Diana; Nanang Haryono
Journal of Economics, Business, and Government Challenges Vol. 4 No. 01 (2021): Journal of Economics, Business, and Government Challenges [JoEBGC]
Publisher : Faculty of Economics and Bussiness, UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v4i1.171

Abstract

The role of micro, small and medium enterprises is very important in the effort to build the economy in Indonesia in the era of disruption because of its significant contribution to job creation and improving people's welfare. Problems that often arise in micro, small and medium enterprises include limited capital, lack of innovation, inaccurate distribution/distribution (conventional marketing, inadequate innovation, inefficient in managing finances, technology ignorance so that online marketing is not optimal). The objectives of this research are (a) to describe the product branding innovation of micro, small and medium enterprises of Kampoeng batik Jetis Sidoarjo Regency; (b) describe the supporting factors and the inhibiting factors for the branding innovation of the micro, small and medium enterprises of Kampoeng Batik Jetis Sidoarjo Regency. The research, which is located in Kampoeng Batik Jetis Sidoarjo, uses qualitative research methods. The reason for choosing this topic is that the micro, small and medium enterprises of Kampoeng Batik Jetis Sidoarjo Regency are limited in the management of their business branding so that their marketing is limited. The conclusions of the present research are 1) The innovation of product branding for micro, small and medium enterprises of Kampoeng Batik Jetis Sidoarjo Regency has not been carried out optimally. Jetis batik craftsmen in Sidoarjo Regency tend to follow their predecessors. Branding is built by providing logos, opening galleries, opening batik training, giving good service, giving craftsmen business cards. 2) The factors that support the product branding innovation of Kampoeng Batik Jetis Sidoarjo Regency are (a) very high market potential; (a) The selling price is relatively affordable to the public; (c) is a unique product; (d) Has unique characteristics; (e) The government is committed to developing micro, small and medium enterprises; (f) the not yet mushrooming of batik handicrafts in Indonesia; and (g) Opened market share.
SMALL AND MEDIUM MICRO ENTREPRISES INNOVATION STRATEGIES IN EFFORTS TO FACE THE INDUSTRY REVOLUTION 4.0 Tranggono; Egan Evanzha Yudha Amriel; Endang Sholihatin; Nanang Haryono
Journal of Economics, Business, and Government Challenges Vol. 4 No. 01 (2021): Journal of Economics, Business, and Government Challenges [JoEBGC]
Publisher : Faculty of Economics and Bussiness, UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v4i1.162

Abstract

Micro, small and medium enterprises still rely on conventional ways ofdoing business. On the other hand, rapid digitalization is integrated with theeconomy and trade, giving birth to the industrial revolution 4.0. If micro, smalland medium enterprises do not want to innovate, they will be disrupted. Theresearch objectives are to describe the innovation strategies of micro, small andmedium enterprises in increasing competitiveness in facing the industrialrevolution 4.0; and also identify factors that hinder the innovation of micro, smalland medium enterprises in increasing competitiveness in facing the industrialrevolution 4.0. The method used in this research is qualitative. The researchlocation is in the area of ​​micro, small and medium enterprises in Gresik Regencyand Sidoarjo Regency. The conclusion of this research is(a) innovation strategiesfor micro, small and medium enterprises in increasing competitiveness in facingthe industrial revolution 4.0 through marketing with e-commerce marketingthrough social networking media. One of the strategies is product innovation.(b)Furthermore, the factors that hinder innovation are human resources, capital toinnovate, a narrow owner's mindset, and the use of technology that is still simple.lack of strategic partners for innovation, managementmicro small and MediumEnterprises who are kinship and less professional, and lack of permits micro smalland Medium Enterprises.
SMALL AND MEDIUM MICRO ENTREPRISES INNOVATION STRATEGIES IN EFFORTS TO FACE THE INDUSTRY REVOLUTION 4.0 Tranggono; Egan Evanzha Yudha Amriel; Endang Sholihatin; Nanang Haryono
Journal of Economics, Business, and Government Challenges Vol. 4 No. 01 (2021): Journal of Economics, Business, and Government Challenges [JoEBGC]
Publisher : Faculty of Economics and Bussiness, UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v4i1.162

Abstract

Micro, small and medium enterprises still rely on conventional ways of doing business. On the other hand, rapid digitalization is integrated with the economy and trade, giving birth to the industrial revolution 4.0. If micro, small and medium enterprises do not want to innovate, they will be disrupted. The research objectives are to describe the innovation strategies of micro, small and medium enterprises in increasing competitiveness in facing the industrial revolution 4.0; and also identify factors that hinder the innovation of micro, small and medium enterprises in increasing competitiveness in facing the industrial revolution 4.0. The method used in this research is qualitative. The research location is in the area of ​​micro, small and medium enterprises in Gresik Regency and Sidoarjo Regency. The conclusion of this research is(a) innovation strategies for micro, small and medium enterprises in increasing competitiveness in facing the industrial revolution 4.0 through marketing with e-commerce marketing through social networking media. One of the strategies is product innovation.(b) Furthermore, the factors that hinder innovation are human resources, capital to innovate, a narrow owner's mindset, and the use of technology that is still simple. lack of strategic partners for innovation, managementmicro small and Medium Enterprises who are kinship and less professional, and lack of permits micro small and Medium Enterprises.
Co-Authors Amriel, Egan Evanzha Yudha Arista Pratama Artanto, Aphief Tri Bayu Wibisono, Aryo Endang Sholihatin Laksmi Diana Tranggono