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Karakter Visual pada Video Promosi Sebagai Upaya Memperkenalkan UKM Sidoarjo Artanto, Aphief Tri; Zuhro, Fatimatul; Bayu Wibisono, Aryo
Jurnal Ilmu Komputer dan Desain Komunikasi Visual Vol 3, No 2 (2018): Jurnal Ilmu Komputer dan Desain Komunikasi Visual
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1327.49 KB)

Abstract

Perlunya perbaikan citra kampung-kampung UMKM  (Usaha Mikro Kecil dan Menengah) di kabupaten Sidoarjo untuk memperkenalkan keunggulan yang dimiliki UMKM  Sidoarjo, melalui media video sebagai pendukung program Kabupaten Sidoarjo. Dengan penyusunan jurnal ini diharapkan UMKM  Kabupaten Sidoarjo memiliki sebuah karakter video yang akan di gunakan untuk keperluan video promosi UMKM  Kabupaten Sidoarjo untuk memperoleh pangsa pasar yang lebih luas. Penggalian data melakukan Observasi pada 12 kampung UMKM  unggulan di kabupaten Sidoarjo. Metode pengumpulan data menggunakan metode kualitatif dan kuantitatif yakni observasi, wawancara, dan kuisioner. Dalam perancangan video promosi digunakan analisa SWOT, analisis framing, analisa domain dan riset melalui kuisioner, yang menjadi dasar visualisasi video promosi agar mampu sesuai dengan target sasaran/target segmen. Kata Kunci: Video Promosi, Video Promosi UMKM , UMKM  Sidoarjo
Training and Assistance Model: Designing and Applying Blended Learning for Teachers of SMP Muhammadiyah XIV Pondok Pesantren Karangasem Lamongan Swasti, Ika Korika; Artanto, Aphief Tri
Nusantara Science and Technology Proceedings 5th International Seminar of Research Month 2020
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2021.0947

Abstract

The purpose of this training and mentoring is to transfer the development of learning media to strengthen e-learning based on information and communication technology (ICT). Solving the needs of partners is done with strategies, namely: empowering teachers to create ICT-based learning media, lectures on blended learning, and platforms. e-learning media. Practice making blended learning teaching media. The approach used is Participatory Rural Appraisal by involving UPNV JT community service implementers as facilitators or resource persons. The training participants are five teachers who are assisted and trained as cadres, then the knowledge is shared with other teachers to be implemented in learning. Assistance after training is still carried out online. After the training and mentoring were carried out, the teachers of SMP Muhammadiyah 14 Pondok Pesantren Karangasem Lamongan who were trained to design and implement blended learning: (a) have increased their knowledge regarding the understanding and implementation of blended learning; (b) has been able to convert PPT into visual learning media using Movavi software; (c) can use the equipment owned (laptop; smartphone), and perform editing using Movavi. The learning media used by the teacher can motivate students to learn repeatedly and is not limited by time and space.
Fotografi sebagai Rekonstruksi Visual dalam Seni Bercerita Rakyat Studi Kasus “Sarip Tambak Oso” Aryo Bayu Wibisono; Aphief Tri Artanto; Alfian Candra Ayuswantana
Rekam : Jurnal Fotografi, Televisi, Animasi Vol 17, No 1 (2021): April 2021
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/rekam.v17i1.4940

Abstract

Cerita rakyat memiliki gambaran yang menarik untuk digambarkan kembali pada era kemajuan teknologi ini, mengingat cerita rakyat atau “folklore” adalah ciri khas dan kekayaan suatu bangsa. Namun beberapa “folklore” di Indonesia menjadi menghilang, karena kurang dimunculkan dan jarang dibicarakan lagi karena banyaknya faktor, salah satunya ketidaktahuan kronologis suatu cerita. Beberapa cerita yang hilang ini tentunya perlu rekonsiliasi dari berbagai pihak untuk memunculkan kembali cerita rakyat yang hilang  atau tidak populer. Oleh karena itu penelitian ini bertujuan untuk mengembalikan eksistensi suatu cerita rakyat yang hilang atau tidak lagi populer. Metodenya melalui rekonstruksi visual pada cerita rakyat, dengan menggunakan metode perekaman Fotografi. Rekonstruksi cerita rakyat melalui teknik fotografi ini menarik untuk diteliti lebih lanjut, karena akan merepresentasikan kembali cerita rakyat yang tidak populer. Penelitian ini adalah model penelitian deskriptif yang bertujuan untuk membuat definisi awal penelitian, kemudian hasilnya dikembangkan lebih lanjut pada penelitian berikutnya. Penelitian ini mengambil studi kasus “Sarip Tambak Oso” yang berada pada wilayah Sidoarjo – Surabaya, hal ini karena jarak kampus peneliti dengan objek lokasi penelitian berjarak 10 menit. Selain itu wilayah Tambak Oso termasuk Renstra (Rencana Strategis) pengembangan Tri Dharma kampus UPN Veteran Jatim. Metode pengumpulan data dalam penelitian ini menggunakan metode kualitatif yakni wawancara, observasi, pendalaman literasi dan artikel ilmiah untuk mendukung pola rekonstruksi visual Sarip Tambak Oso. Penelitian ini berlokasi di Kecamatan Tambak Oso, wilayah perbatasan Surabaya dan Sidoarjo.
Karakter Visual pada Video Promosi Sebagai Upaya Memperkenalkan UKM Sidoarjo Aphief Tri Artanto; Fatimatul Zuhroh; Aryo Bayu Wibisono
Jurnal Ilmu Komputer dan Desain Komunikasi Visual Vol 3 No 2 (2018): Jurnal Ilmu Komputer dan Desain Komunikasi Visual (JIKDISKOMVIS)
Publisher : Fakultas Ilmu Komputer Universitas Nahdlatul Ulama Sidoarjo

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Abstract

To improve the image of UMKM (Usaha Mikro Kecil dan Menengah) villages in Sidoarjo district to introduce the advantages possessed by Sidoarjo UMKM , through video media as a supporter of the Sidoarjo Regency program. With the preparation of this journal, it is expected that the UMKM s of Sidoarjo Regency will have a video character that will be used for the purposes of the promotion of UMKM s in Sidoarjo Regency to gain a wider market share. Data mining carried out observations on 12 leading UMKM villages in Sidoarjo district. Methods of data collection using qualitative and quantitative methods, namely observation, interviews, and questionnaires. In designing promotional videos SWOT analysis, framing analysis, domain analysis and research through questionnaires are used, which are the basis for the promotion of video promotion to be able to meet the target segment target. Keyword : Promotion Video, UMKM Promotion Video, Sidoarjo UMKM
BRANDING INNOVATION OF SMALL AND MEDIUM MICRO BUSINESS PRODUCTS KAMPOENG BATIK JETIS SIDOARJO Aphief Tri Artanto; Aryo Bayu Wibisono; Arista Pratama; Laksmi Diana
Journal of Economics, Business, and Government Challenges Vol 4 No 1 (2021): Journal of Economics, Business and Government Chalenges (JoRBGC)
Publisher : Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v4i1.171

Abstract

The role of micro, small and medium enterprises is very important in the effort to build the economy in Indonesia in the era of disruption because of its significant contribution to job creation and improving people's welfare. Problems that often arise in micro, small and medium enterprises include limited capital, lack of innovation, inaccurate distribution/distribution (conventional marketing, inadequate innovation, inefficient in managing finances, technology ignorance so that online marketing is not optimal). The objectives of this research are (a) to describe the product branding innovation of micro, small and medium enterprises of Kampoeng batik Jetis Sidoarjo Regency; (b) describe the supporting factors and the inhibiting factors for the branding innovation of the micro, small and medium enterprises of Kampoeng Batik Jetis Sidoarjo Regency. The research, which is located in Kampoeng Batik Jetis Sidoarjo, uses qualitative research methods. The reason for choosing this topic is that the micro, small and medium enterprises of Kampoeng Batik Jetis Sidoarjo Regency are limited in the management of their business branding so that their marketing is limited. The conclusions of the present research are 1) The innovation of product branding for micro, small and medium enterprises of Kampoeng Batik Jetis Sidoarjo Regency has not been carried out optimally. Jetis batik craftsmen in Sidoarjo Regency tend to follow their predecessors. Branding is built by providing logos, opening galleries, opening batik training, giving good service, giving craftsmen business cards. 2) The factors that support the product branding innovation of Kampoeng Batik Jetis Sidoarjo Regency are (a) very high market potential; (a) The selling price is relatively affordable to the public; (c) is a unique product; (d) Has unique characteristics; (e) The government is committed to developing micro, small and medium enterprises; (f) the not yet mushrooming of batik handicrafts in Indonesia; and (g) Opened market share.
Strategi Branding Pesisir Pantai Kota Surabaya Sebagai Potensi Wilayah Berbasis Kelautan Aryo Bayu Wibisono; Albert Daniel Pattisellano; Aphief Tri Artanto
Jurnal Desain Idea: Jurnal Desain Produk Industri Institut Teknologi Sepuluh Nopember Surabaya Vol 18, No 2 (2019)
Publisher : LPPM, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1439.631 KB) | DOI: 10.12962/iptek_desain.v18i2.6210

Abstract

Penelitian pada wilayah pesisir Surabaya ini bertujuan memberikan strategi branding di pesisir pantai kota Surabaya. Pemilihan penelitian di kota Surabaya dan potensi pesisir dikarenakan Pemerintah Kota Surabaya (Pemkot) membangun infrastruktur secara massif dan memiliki sustainability yang berkesinambungan dengan ekonomi dan rule model kemajuan kota Surabaya. Strategi branding pada penelitian ini perlu untuk dilakukan karena pesisir pantai kota Surabaya memiliki audiens yang loyal dan masa depan yang menjanjikan untuk di kembangkan oleh Pemkot Surabaya. Oleh karena itu hal tersebut membutuhkan kajian yang tepat agar sistem branding kedepan mampu di implementasikan ke tahapan yang mendalam. Pengumpulan data pada penelitian ini akan menggunakan kuantitatif dengan di dukung data kualitatif, yakni metode kuesioner sebagai pengumpulan data utama sedangkan wawancara, observasi dan data teks sebagai pendukung data pada penelitian ini. Pada penelitian branding pesisir ini akan melingkupi daerah yang terdampak pembangunan oleh Pemkot Surabaya, daerah tersebut adalah Kecamatan Tambak Wedi, Kecamatan Bulak dan Kecamatan Kenjeran. 
Development of the Image of the Coastal Area of Surabaya as Improving Regional Economic Potential and Support Surabaya City Government Development Program Tri Aphief Artanto; Aryo Bayu Wibisono
Nusantara Science and Technology Proceedings 4th International Seminar of Research Month
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2019.0461

Abstract

Coastal areas have the potential to thrive in today's era, there are some sectors in the development of coastal areas, because the coastal areas have a very large turnover. At this time the government has been implementing development Surabaya coast. Starting with the construction of the longest bridge in 2004, to date Suramadu bridge provides a very significant impact. Through government Bappeko Surabaya Surabaya developing coastal infrastructure for Surabaya as a public space, with the development of this public space Surabaya government to change the negative image into a positive. Surabaya coastal areas as the initial development of the city of Surabaya as a development step, the coastal area of Surabaya city is divided by some regions of sub-districts and subdistricts Kenjeran Bulak, this region will be developed by the government through Bappeko Surabaya Surabaya. The development of this region is expected to be able to provide a balance to the economy of the coastal area of Surabaya society. This balance is expected to be able to run all the elements that exist in coastal communities Surabaya. At this time the coastal area of Surabaya do not have the image to get an impression of the relevant economics that can be sold to an investor or business owner who can develop the coastal area of Surabaya. It can be seen from the lack of functioning infrastructure such as public facilities and less well-organized travel path elements in the coastal district of Surabaya.
Applied Promotion Technology in CV Bintang Abadi to Advance and Improve Tecnopreurship Batik Products Klampar Aryo Bayu Wibisono; Aphief Tri Artanto; Heru Subiyantoro
Nusantara Science and Technology Proceedings 4th International Seminar of Research Month
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2019.0465

Abstract

Batik is one of the superior products in Indonesia, Batik products stretching from Sabang to Merauke. The famous batik product in Indonesia is Madura Batik, which has special characteristics in Indonesia. CV Bintang Abadi which houses several batik makers in Batik Klampar Village, Kec. Proppo, Kab. Pamekasan has advantages in terms of color and batik design. As revealed in previous studies, if the advantage is believed to be hereditary from families who had previously pursued Batik. Besides Batik Klampar has the advantage of products that can be proud of in the District. Pamekasan because it is quite well known in Madura. The problem of CV Bintang Abadi which houses several Batik Klampar crafters is that they do not yet know the brand, and do not know how to reach markets outside the city of Pamekasan. As a result, in CV Bintang Abadi in particular, and Batik centers in Klampar Village in general are mostly marketed by other parties with different names, besides that Batik Klampar center products become less developed because they only become producers that sell in the Pamekasan region with competitors in the Klampar batik alone and are less well schemed with managerial product marketing. Through the service of the RISMI scheme, it is hoped that there will be a tactical scheme to support and improve the rule model of the communication strategy of the CV Bintang Abadi promotion which houses several Batik Klampar Villages through applied technology production in the form of Android Applications, and Online Marketing as a result of previous research. Applied service with the RISMI scheme will be carried out in Klampar Village, Proppo District, and Pamekasan Regency. This service will not only implement technology, but there will be an approach related to the business assistance of Batik Klampar products involving DKV and Architecture Study Programs and Students in both study programs
See Photography as a Visual Art Storing Aryo Bayu Wibisono; Aphief Tri Artanto; Alfian Ayuswantana
Nusantara Science and Technology Proceedings 5th International Seminar of Research Month 2020
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2021.0917

Abstract

Photography in today's era is a device that is always there and used by every human being. Before the emergence of photography techniques, the media was dominated by illustration techniques used for story media with graphic novels or comics. However, over time, photography was also able to perform digital engineering schemes to create visual models and illustration techniques, but it was not popular. To support the development of photography techniques in various fields, a continuous discussion is needed so that each research can define photography as a technique to convey messages, especially in media that require pictorial stories. This research stage will reveal the initial stages and the factors that can be applied in further research. Therefore, this research is classified as a descriptive study as the initial discussion of the research. This study will use a qualitative approach by collecting literature observation data and comparing selected visual samples.
BRANDING: MENINGKATKAN BRAND AWARENESS WISATA PANTAI LON MALANG SOKOBANAH KABUPATEN SAMPANG Fazlurrahman Adenan Ramdani Saleh; Aileena Solicitor Costa Rica El Chidtian; Aphief Tri Artanto
JURNAL IMAJINASI Vol 6, No 2 (2022): Juli-Desember
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/i.v6i2.38280

Abstract

Beach tourism is very popular with many local and foreign tourists. The beach is a prima donna for foreign tourists who come to visit the State of Indonesia, the beach can also be a tool to develop the potential and economy of the community around the coast. The main factor supporting the development of potential and the economy is marked by the number of tourists who come to visit. In designing a brand on Lon Malang beach tourism, Sokobanah which is informative and creative in the form of Brand Awareness of Lon Malang Beach Tourism. Brand awareness itself aims to provide creative and informative information, and can indirectly improve a good image for Sampang Regency. This design uses a qualitative method with 2 stages, namely in-depth interviews and field observations. The approach taken using these 2 stages can produce a design concept with the keyword "Unforgettable Vacation" as a means to see the beauty of the sun, a stretch of clean and beautiful white sand. This brand awareness is designed as a communication medium to develop Lon Malang Sokobanah Beach Tourism to be better known by the wider community, not only tourists on the island of Madura, of course it can reach tourists outside the island and abroad.