Articles
<![CDATA[Sosialisasi Digital Marketing Pada UMKM di Kota Blitar Sebagai Sarana Pengembangan Pemasaran Produk ]]>
<![CDATA[Saniyyah Saniyyah]]>;
<![CDATA[Tiara Febry Adviola]]>;
<![CDATA[Ika Korika Swasti]]>
<![CDATA[ JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 3 (2023): September : Jurnal Riset Manajemen ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis (ITB) Semarang ]]>
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DOI: 10.54066/jurma.v1i3.592
<![CDATA[Technological changes affect decision-making, behavior, and the way humans communicate and act. The rapid development of digital technology has affected people's lives, especially in the world of marketing. The use of digital media in today's marketing activities has a major influence on the progress of a business. The need for insight and knowledge of business actors regarding today's digital technology. Business actors in Sukorejo Village and Klampok Village need to be briefed on implementing digital marketing in their business. Socialization activities were carried out in two sub-districts to provide insight and knowledge about the importance of digital marketing for the sustainability of their businesses. The implementation of this socialization was carried out using the lecture method and followed by a question and answer session and practice. With assistance in making Instagram, a module on how to create and use Instagram is provided. Providing digital marketing socialization for Blitar MSME actors to develop product marketing, Blitar MSME needs the development of social media as a means of promotion. The purpose of conducting this research is to provide an understanding of the importance of digital marketing for MSME actors in developing their business. The results of the MSME development assistance activities by organizing digital marketing socialization activities are the response and enthusiasm of the audience which is quite good in carrying out this activity.]]>
<![CDATA[SISTEM MANAJEMEN MUTU ISO 9001:2015 PADA PABRIK PENGOLAHAN TEH HITAM CTC PTPN XII SIRAH KENCONG ]]>
<![CDATA[Jimmi Agato Manalu]]>;
<![CDATA[Ika Korika Swasti]]>
<![CDATA[ Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 1 No. 2 (2023): Jurnal Manajemen dan Administrasi Bisnis ]]>
Publisher : <![CDATA[Politeknik Kampar ]]>
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DOI: 10.59061/dinamikapublik.v1i2.251
<![CDATA[PT Perkebunan Nusantara XII Bantaran adalah perusahaan yang bergerak di bidang agribisnis. Dalam kebijakan mutunya, PTPN XII menerapkan sistem manajemen mutu ISO 9001:2015. Sistem manajemen mutu ISO 9001:2015 adalah metode yang digunakan oleh suatu organisasi untuk mengendalikan dan mengarahkan kegiatannya guna mencapai hasil yang diinginkan. Tujuan dari penelitian ini adalah untuk mengetahui penerapan prinsip sistem manajemen mutu ISO 9001:2015 pada pabrik pengolahan teh hitam CTC PTPN Sirah Kencong. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara dan observasi.]]>
<![CDATA[Kepuasan Kerja Karyawan Dapat Ditingkatkan Melalui Kepemimpinan, Motivasi Kerja dan Lingkungan Kerja ]]>
<![CDATA[Gita Wulandari]]>;
<![CDATA[Ika Korika Swasti]]>
<![CDATA[ Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 11 (2024): RESLAJ: Religion Education Social Laa Roiba Journal ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/reslaj.v6i11.4259
<![CDATA[The purpose of this study was to explain the effect of leadership, work motivation and work environment on employee job satisfaction using the research object at PLN Icon Plus Surabaya. This research uses a quantitative approach. The population in this study were employees of PLN Icon Plus Surabaya. While the sample in this study were 64 respondents. The data analysis used in this study used the component-based Structural Equation Modeling (SEM) method using the Partial Least Square (PLS) analysis tool. the results showed that leadership was able to have a positive and significant effect on employee job satisfaction, work motivation was able to have a positive and significant effect on employee job satisfaction. and the work environment is also able to have a positive and significant effect on employee job satisfaction.]]>
<![CDATA[IMPLEMENTASI PEMANFAATAN MEDIA SOSIAL INSTAGRAM DALAM PROSES REKRUTMEN DI B21 DIGITAL PRINTING ]]>
<![CDATA[Muhammad Wahyu Rizqi]]>;
<![CDATA[Ika Korika Swasti]]>
<![CDATA[ EKBIS (Ekonomi & Bisnis) Vol 12 No 2 (2024): Desember 2024 ]]>
Publisher : <![CDATA[POLITEKNIK PIKSI GANESHA ]]>
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DOI: 10.56689/ekbis.v12i2.1491
<![CDATA[Kekurangan tenaga kerja berdampak pada inefisiensi tujuan perusahaan, untuk itu diperlukan rekrutmen. Tujuan dari penelitian ini adalah untuk mengetahui efektivitas penggunaan Instagram untuk media rekrutmen. Perusahaan menggunakan Instagram untuk mempromosikan lowongan kerja melalui akun seperti @loker_surabaya dan @loker_gresik. Hasil penelitian perusahaan berhasil menarik lebih dari 20 pelamar dalam satu minggu. Dapat disimpulkan bahwa Instagram berguna untuk menjangkau audiens yang luas dan beragam, sekaligus meningkatkan visibilitas lowongan pekerjaan. Instagram adalah alat yang sangat baik untuk pemasaran dan rekrutmen karena memungkinkan perusahaan untuk menampilkan budaya dan nilai-nilai mereka melalui konten visual yang menarik, yang sangat penting untuk menarik calon karyawan, terutama Generasi milenial dan Gen Z. Kata kunci : rekrutmen, media sosial, instagram]]>
<![CDATA[Pengaplikasian Data Analisis pada Data Penundaan Penerbangan dan Kinerja Maskapai di Suatu Bandara ]]>
<![CDATA[Jimmi Agato Manalu]]>;
<![CDATA[Ika Korika Swasti]]>
<![CDATA[ Ekspresi : Publikasi Kegiatan Pengabdian Indonesia Vol. 1 No. 3 (2024): Publikasi Kegiatan Pengabdian Indonesia ]]>
Publisher : <![CDATA[Asosiasi Seni Desain dan Komunikasi Visual Indonesia ]]>
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DOI: 10.62383/ekspresi.v1i3.232
<![CDATA[The aviation industry is growing very significantly due to increased mobility, economic expansion and current technological advances. However, as mobility increases and the number of airline passengers increases, airlines experience problems in overcoming flight schedule delays or in other words delays. Data analysis plays an important role in processing large amounts of data to find hidden insights in data. The aim of writing this service journal is to identify days with the highest average minutes of delay, months that experience the highest average delays, and at what times flight delays often occur. . This service object uses secondary data obtained from the Kaggle site. It is hoped that this journal can be used as material for consideration in decision making and improving the operational performance of each airline involved.]]>
<![CDATA[Penguatan Legalitas Usaha Melalui Pembuatan Nomor Induk Berusaha di Sentra Wisata Kuliner Penjaringansari ]]>
<![CDATA[Aisyah Hanif]]>;
<![CDATA[Ika Korika Swasti]]>
<![CDATA[ Ekspresi : Publikasi Kegiatan Pengabdian Indonesia Vol. 1 No. 3 (2024): Publikasi Kegiatan Pengabdian Indonesia ]]>
Publisher : <![CDATA[Asosiasi Seni Desain dan Komunikasi Visual Indonesia ]]>
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DOI: 10.62383/ekspresi.v1i3.234
<![CDATA[Business legality is the main thing that business people need to do when starting a business. With business legality, the business being run can be said to be feasible to operate where legality is a license to run a business given by the authorities. Penjaringansari Culinary Tourism Center is one of the gathering places for business actors engaged in the culinary field who are experiencing problems related to the lack of awareness of the importance of legality in a business. This activity was carried out at the Penjaringansari Culinary Tourism Center which aims to provide education related to making a Business Identification Number and providing assistance in making a Business Identification Number. The method of implementing this activity is divided into three stages, including: the observation and interview stage, the stage of providing education, and the implementation stage. The target of this activity is business actors who do not yet have a Business Identification Number at the Penjaringansari Culinary Tourism Center, namely 13 business actors. The result of this activity is that the desire and awareness in developing the business being run is increasing because it already has a business license that is protected by applicable law.]]>
<![CDATA[Sosialisasi Manajemen Finansial Untuk Meningkatkan Efektivitas Pengeluaran Penerima Manfaat Bantuan Sosial PKH Warga RW 7 Kelurahan Pacarkembang Kecamatan Tambaksari Kota Surabaya ]]>
<![CDATA[Arief Willdane]]>;
<![CDATA[Ika Korika Swasti]]>
<![CDATA[ Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 3 (2023): Cakrawala: Jurnal Pengabdian Masyarakat Global ]]>
Publisher : <![CDATA[Universitas 45 Surabaya ]]>
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DOI: 10.30640/cakrawala.v2i3.1358
<![CDATA[The Family Hope Program (PKH) is a conditional cash assistance program aimed at alleviating poverty in achieving family welfare. The sub-district of Pacarkembang, Tambaksari District, is a target object for recipients of financial management education to optimize control over the use of social assistance. The formulation of the problem studied is the use and strategy of financial management in increasing the effectiveness of spending for PKH beneficiaries in Pacarkembang Village, Tambaksari District, Surabaya City. The goal is to find out effective strategies in financial management. This study uses a qualitative approach, namely research that intends to understand the phenomenon of what is experienced by research subjects and data collection in this study uses the method of observation, socialization and documentation during socialization. Overall, the results of assistance and socialization regarding financial management for PKH beneficiaries have a significant effect on the effectiveness of the use of social assistance. Based on a business view, financial management has a good influence and change for people who are able to implement it. So that PKH social assistance beneficiaries can see the effectiveness of its use.]]>
<![CDATA[Pelatihan Dan Pendampingan Digital Marketing Untuk Peningkatan Brand Awareness UMKM “Dapoer Kerontang” ]]>
<![CDATA[Rahayu Musfirah]]>;
<![CDATA[Ika Korika Swasti]]>
<![CDATA[ ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 1 No. 3 (2023): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember ]]>
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DOI: 10.59246/alkhidmah.v1i3.399
<![CDATA[Low competitiveness is generally caused by the limited ability of business actors to carry out marketing. So the purpose of this service is to increase the knowledge of MSMEs actors about the importance of digital media for marketing and also to build product identity through training and mentoring. The partner in this activity is the MSMEs Dapoer Kerontang located in Rungkut Mejoyo, Surabaya. The training provided is Digital Marketing socialization by creating an Instagram social media account, registration of point of sale locations on Gmaps, Product Photos, Logo and Packaging Design, and Product Catalogs. The results obtained from this community service activity are that Dapoer Kerontang MSMEs products provide knowledge to Dapoer Kerontang MSMEs owners regarding the importance of marketing their products through digital media. after the training and mentoring are expected to increase Brand Awareness, have a wider market, increase the competitiveness of MSMEs through the use of digital marketing, and provide knowledge to Dapoer Kerontang MSMEs owners regarding the importance of marketing their products through digital media.]]>
<![CDATA[Peran Resilience Dalam Mempengaruhi Perceived Organizational Support terhadap Work Engagement ]]>
<![CDATA[Kharisma, Elly]]>;
<![CDATA[Ika Korika Swasti]]>;
<![CDATA[Daisy Marthina Rosyanti]]>
<![CDATA[ Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025) ]]>
Publisher : <![CDATA[Dinasti Review ]]>
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DOI: 10.38035/jemsi.v6i6.5360
<![CDATA[Industri media massa saat ini menghadapi tantangan global yang semakin kompleks akibat pesatnya perkembangan teknologi dan kemunculan berbagai platform digital. Perubahan ini tidak hanya mengubah pola konsumsi informasi masyarakat, tetapi juga menuntut organisasi media, termasuk televisi, untuk terus beradaptasi dan meningkatkan kualitas sumber daya manusianya. Persaingan industri televisi yang sangat kompetitif dan dinamis membuat keterlibatan kerja karyawan menjadi semakin penting untuk dibahas lebih dalam. Penelitian ini bertujuan menguji pengaruh perceived organizational support terhadap work engagement melalui resilience pada Karyawan Stasiun Televisi di Surabaya. Analisis dilakukan dengan menggunakan metode kuantitatif dengan teknik analisis data Partial Least Square (PLS). Teknik penentuan sampel menggunakan metode probability sampling dengan teknik simple random sampling yang melibatkan 92 karyawan sebagai responden. Hasil penelitian menunjukkan bahwa perceived organizational support berpengaruh positif dan signifikan terhadap work engagement. Serta perceived organizational support berpengaruh positif dan signifikan terhadap work engagement engagement melalui peran mediasi resilience pada karyawan. ]]>
