Garuda - Garba Rujukan Digital

KETERIKATAN KERJA (WORK ENGAGEMENT) MAMPU MENINGKATKAN KINERJA KARYAWAN PT. BPRS PATRIOT BEKASI Sarinah, Lisa; Rachmayanty, Ima
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 5 No 3 (2021): Edisi September - Desember 2021
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v5i3.1721

In banking industry which is growing quite rapidly along with technological developments, quality employee resources are needed to support the realization of bank performance. This research is expected to make researchers understand the influence of competence, work discipline, work engagement on employee performance in PT BPRS Patriot Bekasi. involving 49 workers. Data analysis utilizes Partial Least Square (PLS), using SmartPLS. The tests used SmartPLS are measurement model (Outer Model) and the structural model (Inner Model). The results of this study indicate that competence has a positive but not significant effect on employee performance. Work engagement has a positive but not significant effect on employee performance. Work discipline has a positive and significant effect on employee performance. Competence has a positive but not significant effect on work discipline. Work engagement has a positive and significant effect on work discipline. Work discipline does not mediate the effect of competence on employee performance. Work discipline mediates the effect of work engagement on employee performance.

Identification of Website and Instagram as Digital Marketing Voyaz Nugraha, Rizki Nurul; Sarinah, Lisa
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.918

Digital marketing is one of the strategies that are widely used by companies today. Digital-based marketing helps companies in promoting products or services, building brand image, and helping to interact with consumers. For example, by utilizing websites and social media platforms such as Instagram, Facebook, X / Twitter, and many more. Voyaz is a travel agent that provides travel planning services. The company utilizes the website and Instagram as their marketing media. This type of research is qualitative, with the analysis method used is descriptive qualitative. Data collection is done by observing and taking data from the website and Instagra Voyaz. The purpose of this study is to identify the digital marketing strategy implemented by Voyaz, as well as provide recommendations for further improvement and development. The results showed that digital marketing through Voyaz website and Instagram was quite good. However, there are several obstacles that need to be considered such as some website displays that cannot be accessed information, at least posting promotional photos / videos on Instagram. Voyaz needs to improve the performance of their website and post more promotional photos/videos on Instagram.

Peningkatan Kualitas Kemasan Emping Melinjo dan Ikan Asin untuk Daya Saing UMKM di Desa Wisata Sukarame-Carita, Pandeglang Octavia, Santi; Lubis, Amanda Putri; Setiawati, Sri; Sinulingga, Gairah; Nazriah, Ainun; Setyawati, Irma; Sarinah, Lisa; Rahayu , Puji
IKRA-ITH ABDIMAS Vol. 9 No. 2 (2025): Jurnal IKRAITH-ABDIMAS Vol 9 No 2 Juli 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Kegiatan Program Kemitraan Masyarakat (PKM) merupakan kegiatan pengabdian masyarakat yang bertujuan untuk meningkatkan kualitas kemasan produk emping melinjo dan ikan asin sebagai upaya penguatan daya saing Usaha Mikro, Kecil, dan Menengah (UMKM) lokal di Desa Wisata Sukarame, Kecamatan Carita, Kabupaten Pandeglang. UMKM di wilayah ini memiliki potensi besar dalam pengolahan produk lokal, namun masih menghadapi berbagai kendala, terutama pada aspek kemasan yang kurang menarik, tidak tahan lama, dan belum memenuhi standar pasar wisata. Melalui pendekatan partisipatif, tim pengabdian melaksanakan pendampingan berupa pelatihan desain kemasan, pemilihan bahan kemasan yang ramah lingkungan dan tahan lama, serta strategi pemasaran berbasis digital. Metode yang digunakan mencakup observasi lapangan, identifikasi permasalahan, pelatihan dan pendampingan teknis, serta evaluasi hasil. Hasil kegiatan menunjukkan adanya peningkatan pemahaman pelaku UMKM terhadap pentingnya kemasan dalam membangun citra produk, serta meningkatnya minat beli dari konsumen lokal maupun wisatawan. Program ini diharapkan dapat memperkuat posisi UMKM Desa Sukarame dalam rantai nilai ekonomi pariwisata dan mendorong keberlanjutan usaha lokal yang lebih kompetitif.

Job resources berhasil memediasi pengaruh perceiving a calling terhadap living a calling pada karyawan PT. United Tractors Tbk Jakarta Sarinah, Lisa
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 4 No. 1 (2025): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/cocreation.v4i1.1572

Menjalani panggilan (living a calling) dalam menekuni suatu profesi merupakan faktor pilihan karir yang cukup penting, dan ikut mempengaruhi kemungkinan manajemen karir dan kesejahteraan. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang berpengaruh terhadap kemampuan menjalani panggilan kerja, terutama faktor memahami panggilan dan sumber daya pekerjaan. Serta meneliti lebih lanjut peran faktor sumber daya pekerjaan dalam memediasi pengaruh memahami panggilan terhadap menjalani panggilan kerja. Penelitian dilakukan di PT United Tractors Tbk Jakarta. Penelitian ini merupakan penelitian kuantitatif yang menggunakan metode survei. Analisis data penelitian ini diolah menggunakan metode partial least square (PLS) dengan bantuan software SmartPLS. Metode SEM PLS secara operasional dapat mempetakan relasi antarvariabel independen menjadi model struktural, yang dikelompokkan menjadi variabel eksogen dan endogen. Hasil penelitian menunjukkan bahwa variabel perceiving a calling berpengaruh positif tetapi tidak signifikan terhadap living a calling, Job resources berpengaruh positif dan signifikan terhadap living a calling, dan Perceiving a calling berpengaruh positif dan signifikan terhadap job resources. Dapat disimpulkan bahwa Job resources dapat memediasi pengaruh perceiving a calling terhadap living a calling.

Pengaruh Profesionalisme, Employee Engagement, dan Integritas terhadap Kinerja Karyawan PDAM DKI Jakarta SARINAH, LISA
Kinerja Vol 3 No 02 (2020): Kinerja : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/kinerja.v3i02.1177

Abstract : The objective of this research is to find out information about the effect of Professionalism, Employee Engagement, and Integrity, on Employee performance. The primary data for this survey research were collected bu using quesionnaires distributed to 133 employees of PAM JAYA at Jakarta. The data were analyzed statistically using path analysis. The result of hypothesis testing showed that all hypothesized were acceptable, it was conducted that : 1) Profesionalism has a positive direct effect on Employee performance, 2) Employee Engagement has a positive direct effect on Employee performance, 3) Integrity has a positive direct effect on Employee performance. Keyword : Professionalism, Employee Engagement, Integrity, Employee performance Abstrak : Tujuan dari penelitian ini adalah untuk mengetahui informasi tentang pengaruh Profesionalisme, Keterikatan Karyawan, dan Integritas terhadap Kinerja Karyawan. Data primer untuk penelitian survei ini dikumpulkan dengan menggunakan kuesioner yang dibagikan kepada 133 karyawan PAM JAYA di Jakarta. Data dianalisis secara statistik menggunakan analisis jalur. Hasil pengujian hipotesis menunjukkan bahwa semua hipotesis dapat diterima, yang menunjukkan bahwa : 1) Profesionalisme berpengaruh langsung positif terhadap kinerja karyawan, 2) Employee engagement (keterikatan karyawan) berpengaruh langsung positif terhadap kinerja karyawan, 3) Integritas berpengaruh langsung positif tentang kinerja karyawan. Kata Kunci: Profesionalisme, Employee engagement (Keterikatan karyawan), Integritas, Kinerja karyawan

Identification of Website and Instagram as Digital Marketing Voyaz Nugraha, Rizki Nurul; Sarinah, Lisa
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.918

Digital marketing is one of the strategies that are widely used by companies today. Digital-based marketing helps companies in promoting products or services, building brand image, and helping to interact with consumers. For example, by utilizing websites and social media platforms such as Instagram, Facebook, X / Twitter, and many more. Voyaz is a travel agent that provides travel planning services. The company utilizes the website and Instagram as their marketing media. This type of research is qualitative, with the analysis method used is descriptive qualitative. Data collection is done by observing and taking data from the website and Instagra Voyaz. The purpose of this study is to identify the digital marketing strategy implemented by Voyaz, as well as provide recommendations for further improvement and development. The results showed that digital marketing through Voyaz website and Instagram was quite good. However, there are several obstacles that need to be considered such as some website displays that cannot be accessed information, at least posting promotional photos / videos on Instagram. Voyaz needs to improve the performance of their website and post more promotional photos/videos on Instagram.

The Effect of Work Motivation and Reward System on Employee Performance at Travel Agent: Case Study Travelinn Nugraha, Rizki Nurul; Sarinah, Lisa
West Science Social and Humanities Studies Vol. 2 No. 04 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i04.813

This study discusses the effect of work motivation and the Reward system on employee performance at a travel agent in the Menteng area. The research method used is quantitative. This study uses primary data using a questionnaire which is then distributed to respondents, namely 10 employees who are at Travelinn. Data collection is also by direct observation. Descriptive statistics are used to provide an overview of data from work motivation variables, reward systems and employee performance, as well as the distribution of items from each variable. The inferential analysis used in this study is multiple linear regression involving the t test and F test. The results showed that work motivation has a positive and significant effect on employee performance and the Reward system also has a positive and significant effect on employee performance. It is recommended to travel agent management to focus on work motivation factors and reward systems that can improve employee performance. This research also confirms the importance of paying attention to motivational and reward factors in achieving organizational goals in the travel industry.

Human Resource Management at Mie Gacoan Jatiasih Ramli, Muhammad; Sarinah, Lisa; Nugraha, Rizki Nurul
West Science Social and Humanities Studies Vol. 2 No. 04 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i04.852

This research entitled “Human Resource Management at Mie Gacoan Jatiasih” wants to know how the human resource management system in Mie Gacoan Jatiasih. The purpose of the research is to find out the human resource management system at Mie Gacoan Jatiasih. The research was conducted on Jl. Wibawa Mukti, RT03/RW08, Jatiasih, Bekasi, West Java, Indonesia. The research method used is qualitative, with a qualitative descriptive approach and SWOC analysis. Data collection through field observations, interviews with resource persons, and previous research for reference in this study. The result of the research is that the management of Human Resource Management at Mie Gacoan Jatiasih has not been optimal in its development. The company needs to conduct further supervision related to employee performance must be in accordance with Standard Operating Procedures, because according to the results of observations that the human resources of Mie Gacoan Jatiasih still have not reached the standards provided by the company, especially in terms of customer service which will affect customer satisfaction.

Identification of Website and Instagram as Digital Marketing Voyaz Nugraha, Rizki Nurul; Sarinah, Lisa
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.918

Digital marketing is one of the strategies that are widely used by companies today. Digital-based marketing helps companies in promoting products or services, building brand image, and helping to interact with consumers. For example, by utilizing websites and social media platforms such as Instagram, Facebook, X / Twitter, and many more. Voyaz is a travel agent that provides travel planning services. The company utilizes the website and Instagram as their marketing media. This type of research is qualitative, with the analysis method used is descriptive qualitative. Data collection is done by observing and taking data from the website and Instagra Voyaz. The purpose of this study is to identify the digital marketing strategy implemented by Voyaz, as well as provide recommendations for further improvement and development. The results showed that digital marketing through Voyaz website and Instagram was quite good. However, there are several obstacles that need to be considered such as some website displays that cannot be accessed information, at least posting promotional photos / videos on Instagram. Voyaz needs to improve the performance of their website and post more promotional photos/videos on Instagram.

Implementation of Social Media for Marketing of The Jungle Waterpark, Bogor Nugraha, Rizki Nurul; Dewi, Liliana; Sarinah, Lisa
West Science Journal Economic and Entrepreneurship Vol. 2 No. 02 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i02.917

Social media today is an important part of business, to be used as a medium for marketing their products and also to reach a wider target market. The Jungle Waterpark located in Bogor, West Java, Indonesia, is a water park that offers many attractions and adequate facilities. This research aims to explore how The Jungle Waterpark utilizes social media as their marketing strategy. This type of research is qualitative, using qualitative descriptive analysis. Data collection was carried out by direct observation and data collection from social media accounts such as Facebook, Instagram, Twitter, TikTok, and YouTube owned by The Jungle Waterpark. The results showed The Jungle Waterpark makes excellent use of social media platforms. Their photo and video posts include, product promos, sharing information, interesting content, and much more. However, their YouTube social media account needs a better improvement, because some of the content on their YouTube account is not as updated as their other social media platforms.

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