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Journal : JIMEBIS

Peningkatan Ekonomi Pesantren Modern Al-Falah Abu Lam-U Melalui Koperasi Pontren Amanatillah, Dara; Hermawan, Yudi; Nizam, Ahmad
Scientific Journal of Students Islamic Economics and Business Vol. 4 No. 1 (2023): JIMEBIS
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jimebis.v4i1.311

Abstract

The co-operation of the hostel is one of the Bodies of Owned by Pesantren (BUMP) that serves to meet the needs of the sanctuary. The aim of this study is (1) to know how the role of Islamic cooperation (kopontren) in increasing the economic income in the Modern Al Falah Abu Lam U (2) to know the measures of co-operation of the establishment in improving the economic revenue of the Modern al Falah Abu Lam U. After the author doing the observations with a total of 567 santri are expected to help the economic income of the party through the presence of a co-trend, but this is still not optimal. To this goal, a qualitative assessment approach is used with the type of field research. In this writing, researchers use data collection techniques, is interviews, observations and documentation. The results of this study showed that: (1) the role of the cooperative in increasing the economic income of the participant has increased marked by the presence of monthly and annual financial reports, but still has not maximized the results deposited on the part of the representative, both material and non-material. (2) Steps in improving co-trend strategies use SWOT analysis to identify the strengths, opportunities and threats in co-traded development
ANALISIS STRATEGI PEMASARAN PRODUK ASURANSI JIWA MENGGUNAKAN METODE SWOT (STUDI PADA PT.TAKAFUL KELUARGA CABANG BANDA ACEH) Nazila, Tasya; Arifin, Muhammad; Amanatillah, Dara
Scientific Journal of Students Islamic Economics and Business Vol. 1 No. 2 (2020): JIMEBIS
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jimebis.v1i2.134

Abstract

Produk asuransi jiwa merupakan produk yang mendominasi pada perusahaan asuransi PT. Takaful Keluarga Cabang Banda Aceh berdasarkan peningkatan nasabah pada setiap tahunnya, akan tetapi pada empat tahun terakhir terjadinya penurunan pertambahan jumlah nasabah dari tahun sebelumnya, sehingga diperlukan strategi pemasaran seperti analisis SWOT untuk meningkatkan kembali nasabah pada produk asuransi jiwa. Penelitian ini bertujuan untuk mengetahui analisis SWOT dalam strategi pemasaran pembiayaan produk asuransi jiwa pada PT. Takaful Keluarga Cabang Banda Aceh. Penelitian ini menggunakan metode penelitian kualitatif dengan teknik pengumpulan data berupa wawancara terstruktur. Hasil penelitian menunjukkan bahwa strategi pemasaran produk asuransi jiwa pada PT. Takaful Keluarga Cabang Banda Aceh menggunakan bauran pemasaran 4P yaitu product, price, place, dan promotion. Berdasarkan hasil analisis SWOT diketahui bahwa nilai skor IFAS adalah 2,39 dan nilai skor EFAS adalah 2,95. Artinya PT. Takaful Keluarga Cabang Banda Aceh dapat memanfaatkan peluang dan ancaman yang ada untuk meningkatkan pertumbuhan dan kemajuan secara maksimal.
Promotion Strategies And Product Innovation As Determinants Of MSME Income: A Sharia Marketing Approach (Case Study In Kopelma Darussalam) Putriana, Devi; Amanatillah, Dara; Zulhilmi, Muhammad
Scientific Journal of Students Islamic Economics and Business Vol. 6 No. 1 (2025): JIMEBIS
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/b7772y67

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important and strategic role for economic growth in Indonesia. The existence of MSMEs has the potential to increase income for business actors by implementing the latest promotional strategies and innovations that can provide innovation in business. Based on sharia marketing, promotions must be based on sharia compliance, which reflects the truth, justice and honesty of society, while product innovation is very important to carry out in the hope of maintaining the beneficial value of a particular product for consumers. This research aims to determine the influence of promotional strategies and product innovation on the income of MSMEs in Kopelma Darussalam. This research uses a quantitative method with an associative approach through distributing questionnaires using Roscoe, the data analysis method used in this research is the classical assumption test, multiple linear regression test and hypothesis testing using SPSS 22 software. The results of the research show that, partially and simultaneously, promotional strategy and product innovation variables have a significant effect on the income of MSME traders in Kopelma Darussalam. Keywords: Promotion strategy, product innovation, income, and MSMEs.
THE IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION AT BMT TAMAN INDAH, BAITUSSALAM DISTRICT, ACEH BESAR REGENCY Hibban, Nafisul; Amanatillah, Dara; Ayumiati, Ayumiati
Scientific Journal of Students Islamic Economics and Business Vol. 5 No. 2 (2024): JIMEBIS
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/6mgmnf90

Abstract

Service quality is an action and effort undertaken by businesses or companies to provide satisfaction to customers. Customer satisfaction or dissatisfaction is the customer's response to the evaluation of perceived discrepancies between prior expectations and the actual performance of the product perceived after its use. The satisfaction levels among consumers tend to differ from one another, and this occurs due to various factors such as age, occupation, income, education, gender, etc. Based on initial observations, the Islamic Cooperative (BMT) often experiences delays in providing services, such as fund disbursement or other transaction processes. This can make customers feel dissatisfied and unappreciated. The purpose of this research is to determine the extent of the influence of service quality on the level of customer satisfaction at BMT Taman Indah in the Baitussalam District. The research employed a field research approach with a quantitative method, distributing questionnaires to 93 respondents. The sample selection technique used the Slovin formula, and data analysis was performed using simple linear regression analysis. The results of this study indicate that in the t-test (partial), service quality has a positive and significant influence on customer satisfaction at BMT Taman Indah in the Baitussalam District.