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All Journal Revitalisasi : Jurnal Ilmu Manajemen Jurnal Pengabdian Masyarakat Bangsa Social Engagement: Jurnal Pengabdian Kepada Masyarakat
Wang, Thalia
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Analisa Cross Culture, Organizational Structure dan Corporate Culture Type McDonald’s Suyanti, Suyanti; Monica, Iveren; Cindy, Cindy; Seputra, Jeremy Kent; Wang, Thalia; Sentoso, Antony
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2024): Maret 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

McDonald's has had a huge impact on pop culture and fast food around the world. This company continues to adapt to changes in food trends and consumer demands and is committed to providing consistent and quality fast food. Implementing good management integration and good organizational structure must be prioritized by Mc Donald's. Several aspects illustrate Mc Donald's efforts in pursuing this, namely, Training and Education, Waste and Energy Management, Human Resources and Welfare, Commitment to protecting the Environment. The social responsibility aspect is very important for the McDonald's company. This research is aimed at analyzing the work and social culture that occurs at McDonald's, the method used in this research is descriptive data analysis, the conclusion that can be drawn is that McDonald's can ensure that every employee feels valued and has the same opportunity to contribute. This can also create a dynamic and innovative culture.
Perilaku Penggunaan E Wallet Oleh Generasi Z Dalam Pembayaran Aplikasi Transportasi Online Fahlevi, Renza; Wang, Thalia; Sinambela, Fitriana Aidnilla
REVITALISASI : Jurnal Ilmu Manajemen Vol 13 No 2 (2024): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v13i2.5847

Abstract

Currently, the use of e-wallet applications has increased, especially after the Covid-19 pandemic. The use of e-wallet applications has become popular for financial transactions and payments for online applications such as Grab and Gojek. The purpose of this research is to test the relationship between the variables such as perceived usefulness, social influence and perceived security on attitude toward using and intention to use e-wallet for generation Z users from a payment online transportation transaction perspective. This study is a quantitative study. The number of research respondents was 205 respondents who were e-wallet users aged 11 to 26 years. Data collection was carried out by distributing questionnaires via google form. Research data was processed using by PLS application. The results of the research showed that the variables perceived usefulness and perceived security are variables that influence attitude using toward and intention to use e-wallet, but other variables, namely social influence do not affect attitude using toward and intention to use e-wallet.
Program Peningkatan Penjualan Melalui Pemasaran Digital Pada Kedai Kopi Aan Fahlevi, Renza; Sinambela, Fitriana Aidnilla; Wang, Thalia
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 4 (2025): Juni
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i4.2423

Abstract

Kedai kopi Aan merupakan salah satu usaha kuliner yang ada di kota Batam. Saat ini kedai kopi Aan menghadapi persaingan yang ketat dalam industri kuliner. Pada beberapa periode waktu sebelumnya, Kedai kopi Aan mengalami penurunan penjualan karena semakin banyaknya kompetitor sejenis dan belum maksimalnya pelaksanaan pemasaran secara digital. Program pengabdian ini bertujuan untuk membantu mitra yaitu kedai kopi Aan untuk meningkatkan omzet usaha. Program yang akan dilaksanakan meliputi perancangan dan penerapan strategi pemasaran digital melalui media sosial dan penjualan di aplikasi pengantaran makanan secara daring seperti aplikasi Gofood dan Grabfood. Metode yang digunakan dalam program pengabdian ini meliputi observasi langsung ke lokasi dan wawancara ke pemilik usaha dan konsumen. Hasil akhir dari program pengabdian menunjukkan terdapat peningkatan jumlah pelanggan baru dan peningkatan omzet usaha setelah implementasi program pengabdian.
Analisa Cross Culture, Organizational Structure dan Corporate Culture Type McDonald’s Suyanti, Suyanti; Monica, Iveren; Cindy, Cindy; Seputra, Jeremy Kent; Wang, Thalia; Sentoso, Antony
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2024): Maret 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i2.8901

Abstract

McDonald's has had a huge impact on pop culture and fast food around the world. This company continues to adapt to changes in food trends and consumer demands and is committed to providing consistent and quality fast food. Implementing good management integration and good organizational structure must be prioritized by Mc Donald's. Several aspects illustrate Mc Donald's efforts in pursuing this, namely, Training and Education, Waste and Energy Management, Human Resources and Welfare, Commitment to protecting the Environment. The social responsibility aspect is very important for the McDonald's company. This research is aimed at analyzing the work and social culture that occurs at McDonald's, the method used in this research is descriptive data analysis, the conclusion that can be drawn is that McDonald's can ensure that every employee feels valued and has the same opportunity to contribute. This can also create a dynamic and innovative culture.
Co-Authors CINDY CINDY Fahlevi, Renza Monica, Iveren Sentoso, Antony Seputra, Jeremy Kent Sinambela, Fitriana Aidnilla Suyanti Suyanti