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All Journal Jurnal Ilmu Manajemen Profitability Abdi Wina : Jurnal Pengabdian Kepada Masyarakat Universitas Kristen Wira Wacana Sumba
Ng, Dennys
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Veterinary

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PENINGKATAN PELAYANAN PELANGGAN DAN PROMOSI UMKM LA SANO LIFE UNTUK MENINGKATKAN KEPUASAN PELANGGAN DAN ANGKA PENJUALAN Putra, Edy Yulianto; Ng, Dennys; Wilson, Jhon; Alvina, June; Ng, Selina
ABDI WINA JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 2 No. 1 (2022): Abdi Wina Edisi Juni 2022
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Kristen Wira Wacana Sumba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (665.677 KB) | DOI: 10.58300/abdiwina.v2i1.257

Abstract

Pelayanan pelanggan dan promosi merupakan dua faktor utama yang menjadi ketertarikan konsumen dalam melakukan pembelian. Namun, suatu bisnis seringkali mengabaikan kedua faktor tersebut, sehingga pada akhirnya penjualan yang dilakukan tidak dapat berkembang secara maksimal. Kegiatan pengabdian kali ini bertujuan meningkatkan tingkat kepuasan pelanggan, exposure toko, dan angka penjualan pada UMKM La Sano Life melalui kegiatan penyuluhan dan pelatihan yang berkaitan dengan cara memaksimalkan pelayanan kepada konsumen, serta cara melakukan promosi yang dapat menarik minat pembeli. Melalui kegiatan ini, pengabdi berhasil meningkatkan tingkat kepuasan pelanggan, exposure toko, dan angka penjualan mitra secara signifikan dalam waktu tiga (3) minggu. Pemilik bisnis dan karyawan La Sano Life harus senantiasa mengunggah konten informatif dan promosi secara berkala untuk memastikan adanya interaksi dengan konsumen, serta memperoleh kesempatan untuk meningkatkan angka penjualan. Mitra juga harus selalu mengingat bahwa pelayanan merupakan faktor utama untuk meningkatkan kepuasan pelanggan, sehingga sikap pelayanan dalam melakukan interaksi dan transaksi dengan konsumen maupun pelanggan merupakan hal yang krusial.
The Four Risk of International Business Mc Donald’s dalam Pemasaran Global Cindy, Cindy; Cristina, Cristina; Wang, Thalia; Ng, Dennys; Andelson, Jeffrey
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14030

Abstract

As time goes by and the development of the business being undertaken, of course the opportunities for expansion will also be higher. Mc Donald's is one of the multinational companies engaged in the fast food sector and has been known by many people who have finally expanded globally. The purpose of this research is to identify and analyze the four risks faced in international business or the four risks of international businesses that have Mc Donald's. The research method that we use is qualitative method, observation and internet searching. Observation of Mc Donald's uses a qualitative method, namely the four risks of international business which consist of cross cultural risk, country risk, currency risk, financial, and commercial risk. Mc Donald's in dealing with cultural differences in expanding business to other countries is by studying the culture implemented by the country to maintain its success. Mc Donald's provides services by meeting consumer needs by considering local, demographic and geographical factors of the country. Mc Donald's must give a good impression and find out whether the cooperation partners can create good cooperation in the company's operations. McDonald's has the best fast food chain management in its business as well as being a pioneer in a global marketing strategy, implementing a certain system that is adapted to the region where the McDonalds's store is located. McDonald''s success in the fast food industry is due to its ability to adapt not only locally but on a global scale
Analyzing External Environment Mc Donald’s Cristina, Cristina; Cindy, Cindy; Wang, Thalia; Ng, Dennys; Andelson, Jeffrey
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14031

Abstract

The rapid development and advancement of technology plays a significant role for fast food restaurants. As technology continues to improve, literacy and the dissemination of information about fast food are increasing. The McDonald's company is a restaurant that provides fast food service which is quite good, because from the formation of McDonald's itself, it has implemented operating standards in the form of service and cleanliness of the restaurant. In this research we use The five forces of competition model and PESTEL analyziz. The purpose of this study is to determine the effect of strategic quality on customer satisfaction
Co-Authors Alvina, June Andelson, Jeffrey CINDY CINDY Cristina, Cristina Ng, Selina Putra, Edy Yulianto Wang, Thalia Wilson, Jhon