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All Journal Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo EKONOMIS : Journal of Economics and Business Distribusi Journal of Economic, Management, Accounting and Technology (JEMATech) Revitalisasi : Jurnal Ilmu Manajemen JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Journal of Management - Small and Medium Enterprises (SME's) Jurnal Manajemen Bisnis dan Keuangan Jurnal Ilmu Manajemen Advantage Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) JER
Nurjanah, Listia
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Mathematics Social Sciences Other

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Analisis Faktor-faktor yang Mempengaruhi Repurchase Intention pada Minuman Boba di Kalangan Generasi Z Kota Batam Nurjanah, Listia; Adeline, Adeline
REVITALISASI : Jurnal Ilmu Manajemen Vol 12 No 2 (2023): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v12i2.4451

Abstract

This study aims to explore the factors that influence repurchase intention of boba drinks among generation Z in Batam City. By carrying out this research, it helps boba business entrepreneurs to understand which factor influences consumers to keep repurchase the boba drinks. The number of samples is 453 respondents with using purposive sampling method. The collected research data will be analyzed using Partial Least Squares with Structural Equation Modeling techniques. Based on the results of the analysis applied, it is proven that product quality, service quality, brand image, store atmosphere, and price have a significant positive effect on customer satisfaction and consumer satisfaction has a significant positive effect on repurchase intention.
THE ROLE OF GAMIFICATION TO INTENTION THROUGH ATTITUDE ON MARKETPLACE APP ADOPTION Lady, Lady; Defen, Defen; Nurjanah, Listia
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 3 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i3.18977

Abstract

This research aims to examine the social influence and shopping motivation in shaping attitudes towards marketplace applications within the context of gamification, as well as to explore how gamification in e-commerce has been shown to increase visitor numbers. The approach used by researchers is a quantitative approach with associative method, with data collection through distributing questionnaires to 337 respondents who has played marketplace app games in Indonesia. The data were analyzed using SmartPLS. The test results show that social influence, recognition, reciprocal benefits have a significant influence on attitudes. However, hedonism does not have a significant influence on attitudes. Meanwhile, attitude also shows a strong mediating influence in linking social influence, recognition, reciprocal benefits to continuous use intentions, but cannot mediate hedonic with continued use intentions and intention to spread WOM. This research explores the relationship between the variables such as social influence, recognition, reciprocal benefit, and hedonic value, which are mediated by attitude to continued use intention and intention to spread WOM in marketplace app, which have hardly been discussed in previous research.
Analisis Pengaruh Influencer dan EWOM terhadap Minat Beli Skincare pada Generasi Z di Kota Batam: Peran Mediasi Brand Image Nurjanah, Listia; Limanda, Kelfi Yanti
Jurnal Manajemen Bisnis dan Keuangan Vol 5 No 1 (2024): April 2024
Publisher : https://jurnal.binamandiri.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jmbk.v5i1.195

Abstract

Rapid developments in the skincare industry have created increasingly fierce competition and require the development of effective marketing strategies. In this context, influencers are one of the strategies adopted to support marketing efforts in the industry. Therefore, this research aims to evaluate the main factors influencing Generation Z's buying interest in skincare products in Batam City. Data was collected through a questionnaire distributed to Generation Z, which is interested in skincare products as research objects and has 321 respondents. The data analysis method used is SmartPLS 3.0, with a quantitative analysis approach. The research results show that influencers who meet the criteria of attractiveness, expertise, social media influence, and EWOM influence the image of skincare brands. The image of the skincare brand also significantly influences Generation Z's buying interest in Batam City. The mediating role of brand image influences attractiveness, expertise, social media influence, and EWOM on purchase intention. However, there is a criterion for influencers, namely trustworthiness, which does not significantly influence the skincare brand's image. Apart from that, the role of skincare brand image does not influence trustworthiness on purchase intention.
Sustainable Performance Pada UKM di Kota Batam Guna Tingkatkan Persaingan Usaha Nurjanah, Listia; Michelle, Michelle
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 8 No 1 (2025): Februari
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v8i1.8370

Abstract

Usaha kecil dan menengah (UKM) memiliki peran penting dalam mendukung perekonomian Indonesia, tetapi pandemi Covid-19 memberikan dampak signifikan terhadap keberlanjutan usaha mereka. Penelitian ini bertujuan untuk menganalisis pengaruh green dynamic capabilities, green innovation, and creativity terhadap sustainable performance UKM di Kota Batam. Metode yang digunakan adalah kuantitatif dengan pendekatan SEM-PLS, melibatkan 190 pemilik UKM yang dipilih melalui purposive sampling. Hasil penelitian menunjukkan bahwa kapabilitas dinamis hijau memiliki pengaruh besar terhadap kreativitas dan inovasi hijau, yang pada akhirnya mendukung sustainable performance UKM. Selain itu, kelincahan usaha terbukti membantu UKM beradaptasi dengan perubahan pasar yang dinamis. Penelitian ini menekankan pentingnya green innovation dan creativity sebagai strategi utama untuk meningkatkan daya saing dan keberlanjutan UKM, terutama di tengah tantangan perubahan lingkungan bisnis yang cepat.
THE IMPACT OF INFLUENCERS ON INDONESIAN GEN Z’s COSMETIC PURCHASE INTENTION THROUGH SOCIAL MEDIA Lady, Lady; Cristina, Cristina; Nurjanah, Listia
Distribusi - Journal of Management and Business Vol. 13 No. 1 (2025): Distribusi, March 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i1.606

Abstract

The rapid expansion of digitalization has transformed Indonesia into one of the world’s largest digital markets, with over 221 million internet users projected by 2024. This phenomenon has reshaped marketing strategies, particularly in the cosmetics industry, where influencers have emerged as central to engaging consumers. Generation Z (Gen Z), known as digital natives, represents a critical consumer segment due to their reliance on social media and preference for authentic, ethical, and relatable brand interactions. This study investigates the impact of influencer attributes attractiveness, expertise, and trustworthiness on Gen Z's purchase intention in Indonesia's cosmetics market, with a focus on the mediating roles of emotional attachment and brand trust. Using a quantitative research design, this study collected data through an online survey distributed to 302 Gen Z respondents who were social media users and had purchased cosmetics after viewing influencer recommendations. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the hypothesized relationships among variables. The findings reveal that while attractiveness indirectly influences purchase intention via emotional attachment and brand trust, expertise and trustworthiness have significant direct effects. Both emotional attachment and brand trust are identified as key mediators driving purchase behavior. These results highlight the importance of influencer credibility and emotional connections in shaping Gen Z's purchasing preferences. The study provides insights for marketers to optimize influencer-based strategies and emphasizes the need for future research to explore additional factors, such as brand reputation and customer satisfaction, in influencing Gen Z consumers.
Analisa Faktor-Faktor yang Mempengaruhi Use Behavior Mahasiswa Berbelanja di Media Sosial dengan Behavior Intention sebagai Mediasi Nurjanah, Listia; Rusyen, Karina; Lady, Lady
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.1948

Abstract

This study is a quantitative study that discusses the factors that influence the use of social commerce by students in Batam City. Through Google Form, 275 questionnaires have been collected from respondents. The results of the study indicate that the behavioral intention variable is able to mediate the influence of the performance expectancy, effort expectancy, social influence, facilitating condition variables on the use behavior variable of students in Batam City. The behavioral intention variable is not able to mediate the influence of the price value variable on the use behavior variable, but the behavioral intention variable has a positive and significant effect on the use behavior of students in Batam City.
An Analysis of Factors Influencing Repurchase Intention in the Automotive Sector in Batam City Nurjanah, Listia; Alexsandro, Wiko
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1698

Abstract

The use of social media continues to increase, followed by increasingly prohibitions on entrepreneurs using this media to market their business. On the other hand, this results in increasingly fierce competition, where marketers need to pay attention to effective marketing strategies to encourage special features or characteristics that can make consumers interested in buying products in their stores, as well as to maintain consumer loyalty. This research aims to analyze the influence of social media content, website content on repurchase intentions through E-WOM mediation and interactivity on students in choosing coffee drinks. The research approach used is quantitative. Data collection was obtained through distributing surveys to 300 research respondents of college students in Batam City. Data were analyzed using SMART-PLS software to carry out descriptive statistical analysis, structural Equation Modeling (SEM) analysis, and hypothesis testing to test the truth of the research hypothesis. The research findings concluded that social media content and website content play a significant role in influencing E-WOM as both show statistically significant effects. Furthermore, only social media content has a significant influence on interactivity, while website content does not demonstrate a notable impact on this variable. In addition, both E-WOM and interactivity significantly affect repurchase intention. E-WOM is found to significantly mediate the relationship between both social media content and website content on repurchase intention. On the other hand, interactivity mediates the relationship between social media content and repurchase intention
Dynamic Capability, Knowledge Management, Organization Agility and Innovation on Competitive Performance of MSMEs in Batam City Nurjanah, Listia; Thai, Kristina
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 8 No 2 (2025): Agustus
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v8i2.8796

Abstract

This research This study aims to identify the factors influencing Competitive Performance in MSMEs, which has become increasingly crucial considering the significant challenges faced by MSMEs due to the impact of the COVID-19 pandemic, such as declining demand, difficulties in sourcing raw materials, and growing competition in the digital era. The population of this study consists of managers and business owners in Batam City, Indonesia, with a total of 260 respondents. The data analysis in this study employs quantitative analysis by distributing questionnaires to managers and business owners in Batam City, Indonesia, and conducting hypothesis testing. The results of this study indicate that Dynamic Capability has a significant effect on Competitive Performance, Dynamic Capability has a significant effect on Organizational Agility, Innovation has a significant effect on Competitive Performance, and Knowledge Management has a significant effect on Competitive Performance. Furthermore, Knowledge Management has a significant effect on Dynamic Capability, Knowledge Management has a significant effect on Innovation, and finally, Organizational Agility has a significant effect on Competitive Performance.
PENGARUH REMOTE WORKING, SOCIAL SUPPORT DAN MOTIVATION TERHADAP WORK-LIFE BALANCE KARYAWAN GEN Z DI BATAM Nurjanah, Listia; Nababan, Cindy Christina
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): ON GOING
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6304

Abstract

Penelitian ini bertujuan untuk mengeksplorasi pengaruh remote working, social support, dan motivation terhadap work-life balance karyawan Gen Z di Batam. Penelitian ini dilakukan dengan metode kuantitatif, data dikumpulkan melalui kuesioner yang disebarkan ke karyawan generasi z. Analisis data dilakukan menggunakan teknik statistik deskriptif dan bootsstraping untuk mengidentifikasi hubungan antar variabel yang terlibat. Hasil penelitian menunjukkan bahwa remote working memiliki pengaruh signifikan terhadap work-life balance, social support, dan motivation. Temuan ini menegaskan bahwa fleksibilitas waktu dan tempat kerja yang ditawarkan oleh remote working mampu meningkatkan kualitas hidup karyawan sekaligus memperkuat hubungan sosial dan motivasi mereka. Namun social support, dan motivation tidak berpengaruh signifikan terhadap work-life balance. Selain itu, social support, dan motivation tidak berhasil memediasi hubungan antara remote working dan work-life balance. Perusahaan disarankan untuk memberikan dukungan struktural yang lebih optimal, seperti kebijakan kerja yang fleksibel, pengurangan beban kerja, dan penggunaan teknologi komunikasi yang efektif, untuk memastikan bahwa remote working dapat memberikan manfaat maksimal bagi work-life balance karyawan.
Analisa Market Performance Transportasi Online di Kota Batam: Studi Kasus Gojek, Grab, dan Maxim Nurjanah, Listia; Winata, Wendy; Fasha, Andina
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2366

Abstract

This study aims to determine the market performance of online transportation in Batam city. The independent variables in this study are brand equity, marketing innovation, and customer relationship management. Sustainable competitive advantage as a mediating variable, and market performance as the dependent variable. Respondents used are the people of Batam city who have used online transportation services. 256 respondents were obtained by distributing questionnaires online, the results were tested on the Smart PLS application. After the data is tested, it is found that the variables of brand equity and marketing innovation have a significant effect on the market performance of online transportation mediated by sustainable competitive advantage. However, there are customer relationship management variables that have no significant effect on online transportation market performance mediated by sustainable competitive advantage.
Co-Authors Adeline Adeline, Adeline Alexsandro, Wiko Andina Fasha, Andina Anita Anita Cristina, Cristina Defen, Defen Eddison, Thomas Erwin Erwin Indriyani, Monika Putri Lady, Lady Lim, Nicholas Limanda, Kelfi Yanti Maharani, Dita Ayu Sri Michelle, Michelle Nababan, Cindy Christina Putra, Edy Yulianto Puwianti, Lily Qadri, Rizni Aulia Rusyen, Karina Thai, Kristina Vinchen, Hendri Winata, Wendy