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All Journal Edukasi Islami: Jurnal Pendidikan Islam Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) Martabe : Jurnal Pengabdian Kepada Masyarakat Journal Analytica Islamica Attazakki: Jurnal Kajian Ilmu Pendidikan Islam dan Humaniora Journal of Humanities and Social Studies Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Komunika Islamika : Jurnal Ilmu Komunikasi dan Kajian Islam MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan LEGAL BRIEF Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Ilmiah Al-Hadi JPB Jurnal Indonesia : Manajemen Informatika dan Komunikasi Berajah Journal Daengku: Journal of Humanities and Social Sciences Innovation JURNAL ILMIAH GLOBAL EDUCATION Warisan: Journal of History and Cultural Heritage Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Siwayang Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi Al-Ma`mun: Jurnal Kajian Kepustakawanan dan Informasi JISOS: Jurnal ilmu sosial AT-TAZAKKI: Jurnal Kajian Ilmu Pendidikan Islam dan Humaniora JOEL: Journal of Educational and Language Research SATUKATA: Jurnal Sains, Teknik, dan Studi Kemasyarakatan Gudang Jurnal Multidisiplin Ilmu El-Mujtama: Jurnal Pengabdian Masyarakat
Anang Anas Azhar
Universitas Islam Negeri Sumatera Utara, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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The Transformation PAN's Communication Strategy in Attracting Millennial Voter Support for the 2024 Election Zulfahmi Zulfahmi; Syukur Kholil; Anang Anas Azhar
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 3 (2024): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v23i3.5608

Abstract

This study aims to analyze the transformation of the National Mandate Party (PAN) communication strategy in attracting the support of millennial voters in the 2024 Election, with a focus on the effectiveness of the use of digital media and face-to-face interactions. Millennial voters, who dominate up to 56.45% of the total voters, are the main target of PAN's political campaign. This study uses a qualitative descriptive method with the SMCR (Source, Message, Channel, Receiver) analysis framework to explore the main elements in PAN's political communication. Primary data were obtained through in-depth interviews with party members, campaign teams, and millennial voters in North Sumatra, while secondary data were collected from document analysis and PAN's social media content. The results of the study show that PAN has succeeded in attracting the attention of millennial voters through digital campaigns on social media such as Instagram, TikTok, and WhatsApp. However, this digital strategy has not been fully effective in rural areas with limited internet infrastructure. In addition, PAN faces challenges in political regeneration, fierce competition with other parties, and a lack of strong local figures. Inconsistency in delivering messages between the center and regions is also an obstacle in building solid relationships with voters. The study recommends that PAN adopt a hybrid strategy that integrates digital and traditional approaches, strengthens the presence of local figures, and adapts messages to the specific needs of millennial voters. This strategy is expected to increase PAN's political relevance and strengthen its electability in the upcoming election.
Analysis Of The Communication Policy Of The North Sumatra Provincial Government In Increasing Regional Original Revenue (Pad) In The Motor Vehicle Tax Sector Achmad Fadly; Syukur Kholil; Anang Anas Azhar
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 3 (2024): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v23i3.5610

Abstract

This paper focuses on direct observation and in-depth analysis to explore various aspects of communication policies used by the North Sumatra Provincial Government to increase Regional Original Revenue (PAD). This study uses a qualitative descriptive approach. This research occurred at the North Sumatra Provincial Government Headquarters on Jalan Diponegoro No. 30, Madras Hulu, Medan Polonia District, Medan City, North Sumatra. This research lasted for a duration of three months, starting from February 2024 to April 2024. The results of the study show that the communication strategy of the North Sumatra Provincial Government to increase public understanding of the importance of paying Motor Vehicle Tax (PKB) is carried out through an integrative and inclusive approach. Second, the friendly and professional service at Samsat’s offices creates a positive experience that encourages taxpayer compliance. Third, the community is invited to dialogue through participatory education in schools, villages, and public forums to understand the importance of PAD’s contribution. Fourth, collaboration between agencies ensures consistent message delivery and educational law enforcement so that the public is more motivated to obey without feeling intimidated. Meanwhile, the Islamic communication approach applied by the North Sumatra Provincial Government in increasing awareness of paying Motor Vehicle Tax (PKB) refers to the principles of Qaulan Sadiidan (right words), Qaulan Layyinan (gentle words), Qaulan Ma’rufan (good words), and Qaulan Balighan (adequate words).
PERAN KOMUNIKASI INTERPERSONAL TOKOH ADAT DALAM MEMPERTAHANKAN TRADISI GORDANG SAMBILAN PADA UPACARA HORJA GODANG DI KABUPATEN MANDAILING NATAL Bida Sari Nasution; Anang Anas Azhar; Fakhrur Rozi
SIWAYANG Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi Vol. 1 No. 3 (2022)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/siwayang.v1i3.404

Abstract

Penelitian ini berjudul ”peran komunikasi interpersonal dalam mempertahankan tradisi gordang sambilan pada upacara horja godang di kabupaten mandailing natal” yang bertujuan untuk Untuk mengetahui peran komunikasi interpersonal tokoh adat dalam mempertahankan tradisi gordang sambilan, dan untuk mengetahui kendala komunikasi interpersonal tokoh adat dalam mempertahankan tradisi gordang sambilan. Adapun jenis metode penelitian adalah penelitian kualitatif. Dengan menggunakan teori interaksi simbolik. Menggunakan Teknik pengumpulan data. Teknik analisis data Keabsahan data. Kesimpulan penelitian ini yaitu: komunikasi interpersonal diterapkan oleh raja adat sebagai bentuk informasi kepada anggota sebelum melaksanakan pertunjukkan gordang sambilan pada horja godang, aqiqahan dan sunatan, serta hari-hari besar di mandailing natal. Adapun kendala tokoh adat dalam mempertahankan gordang sambilan tidak lagimematuhi aturan-aturan yang telah disepakati sebelumnya, kurang komunikasi antara tokoh adat dengan anggotanya sehingga gordang sambilan dimainkan hanya sekedar hiburan saja tanpa mematuhi tradisi yang ada.
THE ROLE OF THE SOCIAL MEDIA TIKTOK ACCOUNT @VMULIANA IN IMPROVING PERSONAL BRANDING FOR STUDENTS OF THE STATE ISLAMIC UNIVERSITY OF NORTH SUMATRA Marbun, Lathifah Amri; Azhar, Anang Anas
Journal Analytica Islamica Vol 14, No 2 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i2.25487

Abstract

This study aims to analyze the role of the TikTok account @vmuliana in enhancing personal branding knowledge among students of the Communication Studies Program at Universitas Islam Negeri Sumatera Utara. Using a descriptive qualitative approach, data were collected through semi-structured interviews with ten senior students and observation of five TikTok videos related to personal branding. The analysis reveals that @vmuliana’s content supports students’ understanding of key concepts such as value consistency (Unity), digital visibility (Visibility), and personal distinctiveness (Distinctiveness) in building a professional identity. Informative, relatable, and strategically communicated content facilitates the transformation of conceptual knowledge into practical actions, such as optimizing LinkedIn profiles and creating professional resumes. These findings indicate that TikTok can function as an effective informal learning medium for developing students' personal branding skills in the digital age.
Co-Authors Abdi Mubarak Syam Abdul Aziz Abdul Rasyid Abror Ghufron Achiriah Achiriah Achmad Fadly Adelia Syavitri Ahmad Aldi Amin Akbar Aldi Kautsar Aliza Kamal Alya Ratu Balqis Ari Anita Wulanie Fitri Asmaul Husnah Ayu Zulia Azhar Azhar Bida Sari Nasution Citra Mayang Sari Dona Ponja DTM Muhammad Rezky Ananda Dyah Atika Parapat Dyen Novita Ilmy Erwan Efendi Fadly Al Adzani Fakhrur Rozi Fakhrur Rozi Fakhrur Rozi Farhan Syahri Fauzan Aziman Lisli Fauziyah Siregar Firda Yulia Fitri Khoiriyah Habib Firmansyah Halihasimi Halihasimi Hasan Sazali Heny Maynisah Tanjung Icha Ariyana Indah Rezeki Putri Indira Fatra Deni P Jihan Nabila Luqiana Khairatun Hisan Laila Rohani M.Yoserizal Saragih Mailin, Mailin Marbun, Lathifah Amri Melia Savitri Purba Mhd Ali Syahputra Ritonga Muammar Qhadavi Nasution Muhammad Fikri Muhammad Husni Ritongga Muhammad Tri Rahmat Diansah Nadrah Hafifah Sahid Naldo, Jufri Naldo Neila Susanti Neila Susanti Novika Dewi Nurmelyani Nurmelyani Rahayu Rahmadani Rahmat Rifani Ricky Ricky Ricky Utomo Rizka Fadhilatil Ummi Rizky Ananta Shania Puspa Dewi Harahap Sida Wati Rambe Siti Zaurah Ritonga Sofhia Rahmadani Ginting Sori Monang Suheri Harahap Suheri Harahap Suheri Harahap Syukur Kholil Tiara Rizki Mulia Tri Ayu Yesinta Tri Wahyu Aji Santoso Yogi Triyuda Hamonangan Yusniah Yusniah Yusra Dewi Siregar Zuhriah Zuhriah Zuhriah Zuhriah Zulfahmi Zulfahmi