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All Journal Jurnal Pengabdian Masyarakat AbdiMas Technomedia Journal Aptisi Transactions on Management ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) Startupreneur Business Digital (SABDA Journal) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi International Transactions on Education Technology (ITEE) Journal of Computer Science and Technology Application
Bangun, Cicilia Sriliasta
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Pengabdian Masyarakat AbdiMas

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CONSUMER INSIGHT UNTUK PERTUMBUHAN USAHA Bangun, Cicilia Sriliasta
Jurnal Pengabdian Masyarakat AbdiMas Vol 8, No 01 (2021): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v8i01.4784

Abstract

The pandemic Covid-19 has affected human behavior and create a new habit called the new normal as a way to survive. Activities that were previously carried out face-to-face must be changed to online. In this kind of condition, sales and marketing team are required to adjust the way of building customer’s communication, listening to voice of customer, finding the insight and introducing the product to the prospectus customer by using the sophisticated technology. Achievement of sales targets is very important for the entrepreneurship growth and business sustainability. The purpose of this online training is to improve the sales and marketing team's skills to understand their customers by collecting consumer insight from many resources included media social which is then outlined in the strategy to achieve sales targets that have been set by the company. Keywords: consumer insight, entrepreneurship growth, social media.
Co-Authors Abshor Marantika Anjani, Sheila Aulia Bennet, Daniel Daeli, Ora Pertiwi Djatmiko, Budi Edwards, John Handra, Tessa Husin Husin Husin, Husin Martono, Dedi Meria, Lista Pranata, Sudadi Safiani A. Faaroek Santoso, Nesti Anggraini Shino, Yamato Suhara, Toni Suryari Purnama Syauqy, Muhamaad Rifat Williams, Alexander