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All Journal Journal of Indonesian Tourism and Development Studies ASEAN Journal on Hospitality and Tourism Journal of Indonesian Tourism, Hospitality and Recreation Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Journal of Servite Journal of Research on Business and Tourism Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) Journal of Tourism, Culinary, and Entrepreneurship (JTCE) Jurnal Ilmiah Pariwisata
Ayu, Jati Paras
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pengembangan Desa Wisata Berbasis Website dan E-Brochure Di Kampung Wisata Edukatif Warungboto D.I. Yogyakarta Maruanaya, Cristian Asluki; Ayu, Jati Paras
Journal of Research on Business and Tourism Vol. 4 No. 2 (2024): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104004220245

Abstract

Pariwisata merupakan suatu kegiatan yang dapat dilakukan secara berulang oleh wisatawan. Adapun kegiatan tersebut dapat mendukung perekonomian masyarakat sekitar melalui Community Based Tourism (CBT). Dalam kegiatan tersebut, yang menjadi salah satu lokasi wisatanya adalah desa wisata Warungboto yang telah memiliki Instagram aktif namun hanya menggunakan Link Tree sebagai tempat untuk menampung informasi. Selain Instagram, desa wisata tersebut juga menggunakan WhatsApp sebagai media komunikasi dengan wisatawan. Adapun tujuannya adalah mengidentifikasi kebutuhan sebagai dasar pembuatan website dan e-brochure yang dapat menjadi suatu daya tarik bagi wisatwan. Metode penelitian yang digunakan adalah wawancara dan observasi secara langsung di lokasi penelitian. Hasilnya adalah website yang dapat digunakan dalam promosi desa wisata secara lebih luas dan mudah untuk diakses oleh siapapun. Dari hal itu, semua informasi bisa tertampung di satu tempat yakni website yang di dalamnya juga terdapat brosur yang berisikan paket wisata, selain itu juga bisa lebih menarik wisatawan domestik dan mancanegara.
Digital Marketing Strategy through Instagram in Payakumbuah Padang Restaurant Zain, Rifqi; Ayu, Jati Paras
Journal of Research on Business and Tourism Vol. 5 No. 1 (2025): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104005120251

Abstract

The development of digital marketing has had a significant impact on business marketing strategies, especially in the culinary sector. This research aims to analyze digital marketing promotion strategies through Instagram implemented by the Padang Payakumbuah Restaurant owned by Arief Muhammad. This research method uses a qualitative approach with data collection in the form of interviews with the management and observations of the Instagram content @padangpayakumbuah. The research findings explain that the digital marketing strategy implemented by Padang Payakumbuah focuses on three aspects: Search Engine Optimization (SEO), Social Media Content, and Quoting. SEO optimization through Google Business and social media can enhance the visibility and the number of visitors to the restaurant. The utilization of engaging and unique content on social media has successfully built engagement and strengthened brand awareness for Padang Payakumbuah. Furthermore, the use of quoting in captions and customer reviews plays a role in establishing trust and consumer loyalty.The digital marketing strategy through Instagram can be considered successful in increasing brand exposure and customer engagement for Padang Payakumbuah. Suggestions for further development include strengthening interactions with followers, conducting regular performance analyses, and implementing customer loyalty programs to maintain competitiveness in the culinary industry.
Sustainable Tourism Livelihood Assets in Community-Based and Capital-Based Tourism in Labuan Bajo Wibowo DC, Yesi Pandu Pratama; Khadijah, Siti Adelita Raif; Hamdani, Ayu Rakhmi Tiara; Ayu, Jati Paras; Rachmawati, Dewi
Journal of Indonesian Tourism and Development Studies Vol. 13 No. 3 (2025)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2025.013.03.03.

Abstract

This study examines sustainable livelihood assets within community-based and capital-based tourism in Labuan Bajo, focusing on Sanggar Budaya Kope Oles Todo Kongkol and the Phinisi Rafida liveaboard ship.  The objective of this research is to compare the availability, quality, ownership, and access to livelihood capitals across the two tourism models using the Sustainable Livelihood Framework for Tourism (SLFT). Employing a qualitative descriptive methodology, the research involved 3 informants selected through purposive sampling, including community leaders, government representatives, tourism workers, and industry practitioners. Data collection involved observations, semi-structured interviews, and documentation, engaging stakeholders such as community leaders, government representatives, and industry practitioners. The findings reveal that community-based tourism relies significantly on cultural and natural assets but faces challenges in financial distribution, infrastructure development, and cultural preservation, particularly among younger generations. Conversely, capital-based tourism requires substantial financial and operational investments, prioritizing skilled human resources, robust infrastructure, and collaborative social networks to ensure operational sustainability. Policy recommendations emphasize establishing formal tourism groups (Pokdarwis),  developing programs to safeguard cultural practices, improving environmentally responsible infrastructure planning, implementing comprehensive risk management systems, and enhancing workforce training. The study underscores the necessity for integrated and strategic approaches across diverse tourism models to balance economic growth, environmental conservation, and cultural sustainability, offering critical insights for policymakers and stakeholders in sustainable tourism development.  The practical implications of this study highlight the need for clearer community strategies to strengthen asset use, guidance for operators in integrating sustainable practices, targeted government interventions, and improved collaboration between tourism models to enhance livelihood security and reduce vulnerability.
Rekomendasi Pengembangan Desa Wisata di Penajam Paser Utara berbasiskan Focus Group Discussion dan Baseline Survey Rismiyati, Fitri; Silano, Patrick; Ayu, Jati Paras; Imanez, Ladzina; Octavani, Vitha
Jurnal Ilmiah Pariwisata Vol 28 No 3 (2023): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v28i3.1764

Abstract

The development of tourist villages is an effective way for the growth and development of the rural economy which has an impact on increasing people's welfare. This research aims to make a baseline survey in the development of Api-Api Tourism Village, Bangun Mulya Tourism Village, and Rozeline Flower Park. The method used for this research is qualitative with data triangulation with respect to data sources in verifying/re-examining existing research data, using a Participation Action Research (PAR) approach including baseline surveys, documentation, and Focus Group Discussions (FGD). . The data collected was then analyzed by assessing the feasibility study of the tourism business through 7 ADWI assessment categories. The result of this program is the feasibility of the Tourism Village in North Penajam Paser based on the survey (Baseline Survey) that has been conducted. The results of the Focus Group Discussion (FGD) 3 places in North Penajam Paser namely Api-Api Village, Bangun Mulya Village and Rozeline Flower Park have the potential to be developed to become tourist villages and tourist attractions, but need attention, assistance and guidance from the government as well as academics. Keywords: Tourism Village, Focus Group Discussion, Baseline Survey
Pengaruh Pemasaran Digital dan Citra Destinasi Terhadap Keputusan Berkunjung Pada Wisata Bahari di Kepulauan Seribu Ayu, Jati Paras
Jurnal Ilmiah Pariwisata Vol 26 No 3 (2021): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v26i3.1478

Abstract

The purpose of this study was to examine the effect of digital marketing and destination image on the decision to visit the Thousand Islands. This study uses a type of quantitative qualitative research. The analytical method of this research is multiple regression analysis. The population in this study were domestic and foreign tourists who visited the Thousand Islands, amounting to 800,390 people. While the sample in this study amounted to 205 people. The sampling technique used is simple random sampling because the sampling is done randomly without regard to the existing strata in the population. The results of a partial study of digital marketing and destination image have a significant effect on visiting decisions. Promotional media with digital marketing are useful for tourists in getting easy information about tourist destinations to be visited, anytime and anywhere. To build the image of a destination in the minds of consumers, it certainly doesn't just disappear, but there needs to be consistency, uniqueness and vigorous promotion. The implementation of the promotion of marine tourism in the Thousand Islands must be promoted on Instagram, Facebook, Twitter and YuoTube because almost all internet users are users of these social media. Keywords: The Influence, Digital Marketing, Destination Image, Visit Decision
Penerapan Plantable Packaging dan Green Interactive Mobile Apps untuk Meningkatkan Branding Sustainability EcoTourism Pada Produk Kecantikan EcoEnzym di UMKM BaliTangi Ayu, Jati Paras; Oktaviani, Rani Chandra; Jayanti, AA Istri Putri Dwi
Journal of Servite Vol. 7 No. 2 (2025): Journal of SERVITE
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan branding sustainability eco-tourism pada produk kecantikan berbasis eco-enzym yang dikembangkan oleh UMKM BaliTangi melalui penerapan plantable packaging dan pengembangan green interactive mobile applications. Permasalahan utama yang dihadapi UMKM BaliTangi meliputi belum optimalnya kemasan produk dalam merepresentasikan identitas sebagai produk kecantikan yang sepenuhnya eco-friendly. Meskipun kandungan produk telah berbasis eco-enzym dan ramah lingkungan, kemasan yang digunakan masih berbahan plastik dan bersifat sederhana, sehingga belum sejalan dengan upaya membangun branding sebagai produk kecantikan berkelanjutan dan eco-tourism merchandising. Selain itu, UMKM BaliTangi juga menghadapi kendala dalam sistem pemasaran dan transaksi digital, khususnya untuk pembelian daring dan repeat order dari wisatawan mancanegara. Upaya promosi melalui website, media sosial, dan aplikasi WhatsApp dinilai belum efektif karena keterbatasan integrasi sistem penjualan dan pendataan transaksi. Metode pelaksanaan kegiatan menggunakan pendekatan partisipatif yang mencakup identifikasi kebutuhan mitra, perancangan dan implementasi plantable packaging berbasis benih tanaman, pengembangan aplikasi mobile interaktif yang terintegrasi dengan website dan media sosial, serta pendampingan dan evaluasi pemanfaatannya. Hasil kegiatan menunjukkan peningkatan daya tarik visual dan nilai keberlanjutan produk, kemudahan akses pembelian daring, serta penguatan citra BaliTangi sebagai produk kecantikan eco-friendly berbasis eco-tourism. Simpulan menunjukkan bahwa integrasi inovasi kemasan hijau dan aplikasi digital interaktif efektif dalam memperkuat branding keberlanjutan dan daya saing UMKM secara berkelanjutan. Kata kunci: Kemasan Tanam, Aplikasi Mobile Interaktif, Branding Keberlanjutan, UMKM, Bali ABSTRACT   This Community Service Program (PKM) aims to enhance sustainability eco-tourism branding of eco-enzyme–based cosmetic products developed by BaliTangi MSME through the implementation of plantable packaging and the development of green interactive mobile applications. The main challenges faced by BaliTangi MSME include the suboptimal representation of its product packaging in reflecting a fully eco-friendly cosmetic identity. Although the product ingredients are eco-enzyme–based and environmentally friendly, the packaging currently relies on plastic materials and remains relatively simple, thus failing to align with efforts to establish branding as a sustainable cosmetic product and eco-tourism merchandising. In addition, BaliTangi MSME encounters constraints in digital marketing and transaction systems, particularly regarding online purchases and repeat orders from international tourists. Promotional efforts through websites, social media, and WhatsApp applications have not yet proven effective due to limited integration of sales platforms and transaction data management. The program employed a participatory approach encompassing partner needs assessment, the design and implementation of seed-based plantable packaging, the development of an interactive mobile application integrated with websites and social media, as well as continuous mentoring and utilization evaluation. The results demonstrate an improvement in product visual appeal and sustainability value, enhanced accessibility for online purchasing, and strengthened brand image of BaliTangi as an eco-friendly, eco-tourism–based cosmetic product. In conclusion, the integration of green packaging innovation and interactive digital applications is effective in reinforcing sustainability branding and enhancing the long-term competitiveness of MSMEs. Keywords: Plantable Packaging, Green Interactive Mobile Apps, Branding Sustainability, UMKM, Bali
Co-Authors Amelia, Anak Agung Dhea Angelica, Melva Ayu Rakhmi Tiara Hamdani Cahyani, Fathiya Agmariyan Dewi Rachmawati Dwijayanti, AA Istri Putri Imanez, Ladzina Jayanti, AA Istri Putri Dwi Lim, Handy Maruanaya, Cristian Asluki Nurhalizah, Aklesia Octavani, Vitha Octavanny, Vitha Oktaviani, Rani Chandra Olivia Deliani Hutagaol Putra, Ilhamsyah Nur Utama Riky Ramadani Prabowo Rismiyati, Fitri Safira, Kania Salsa Silano, Patrick Simanjuntak, Melvin Bonardo Siti Adelita Raif Khadijah Wibowo DC, Yesi Pandu Pratama Zain, Rifqi