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THE INFLUENCE OF PRODUCT PACKAGING, PROMOTION, AND PRICE TOWARD THE CUSTOMER SATISFACTION THAT LEADS TO THE GREEN ECONOMY ERA IN GARASI OUTLET IN SURABAYA Kurniawati, Yuli; Kusmayati, Nindya Kartika; Wulansari, Dhyah
Journal of Accounting, Entrepreneurship and Financial Technology (JAEF) Vol. 5 No. 1 (2023): Journal of Accounting, Entrepreneurship, and Financial Technology (JAEF)
Publisher : Accounting Study Program, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jaef.v5i1.3660

ABSTRACT : In the modern era as we are today, there are a lot of small micro enterprises in culinary and food industry that compete in order to draw customer’s attention to buy. This research aims to understand and explains whether or not Product Packaging, Promotion, and Price influencing the Customer’s Satisfaction in the era of Green Economy. The method used here is the quantitative one categorized using descriptive approach with Surabaya people as population and sample is taken up randomly from the population. Sample used consists of 31 respondents. This research has normally distributed data, heteroscedasticity and multicollinearity-free, and none of auto-correlation symptoms found. The equation of this research has the form of multiple linear regression as follows; Y= 4,359 + 0,206X1 – 0,159X2 + 0,885X3. Result of the research shows that t test of Product Packaging (X1) and Promotion (X2) do not influence significantly toward the Customer Satisfaction (Y) partially, as it is found that sig value is larger than the alpha (0.05). Meanwhile, Price (X3) influences the Customer Satisfaction (Y) significantly. In F test, it is known that the value of sig is 0.00 which is less than the alpha (0.05) and the F score is 42.257 where this is definitely larger than the F table score which is 2.95 meaning that the three independent variables influence the dependent variable simultaneously. Keywords: Product Packaging, Promotion, Price, Green Economy

Dampak Kualitas dan Harga Terhadap Keputusan Pembelian Kaca di Surabaya: Dampak Kualitas dan Harga Terhadap Keputusan Pembelian Kaca di Surabaya maharani, devyana riska; kusmayati, nindya kartika; Wulansari, Dhyah; devyana, devyana riska maharani
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 4 No. 2 (2023): November 2023
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v4i2.4604

This research aims to determine whether quality and price can influence glass purchasing decisions in Surabaya. The population is taken from residents in the Surabaya area who use glass. At the same time, a sample of 40 people was used as respondents with quantitative methods using a correlational approach. The use of questions by distributing them to respondents is a data collection technique used in this study. The data analysis technique used multiple near regression, which previously tested the validity and reliability to prevent the data from being biased. Multiple regression linear test results of Y = 6.317 + 0.397X1 + 0.424X2 + e Hypothesis testing using partial t-test and simultaneous f-test. The results of this study are that quality and price have a positive and significant effect on the purchase of glass in the Surabaya area. This is because the price of glass in the Surabaya area is considered relatively cheap and has a major influence on purchasing decisions. It's even better quality.

Dampak Sistem Pembayaran Qris Terhadap Omset Penjualan UMKM Di Surabaya kusmayati, nindya kartika; Kurniawati, Yuli; Wulansari, Dhyah; Lela, Aleksia
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 4 No. 2 (2023): November 2023
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v4i2.4842

This research which aims to determine the impact of using the Qris payment system on MSME sales turnover in Surabaya. The research was aimed at UMKM merchants and consumers who use the Qris payment system in the city of Surabaya, with a population of 70 people from teenagers to adults. Of these 70 respondents, the authors also make it as a sample. The author chose the quantitative method in this study with the process of accumulating data by distributing questionnaires. The test uses simple linear regression, using instrument tests consisting of validity tests, reliability tests, heteroscedasticity tests, and also multicollinearity tests. Then proceed with the classical test which consists of a normality test, heteroscedasticity, and multicollinearity test. Based on the results of the t test, a simple linear regression equation is formed, namely Y = 13.985 + 0.726x, which means that the lack of use of the Qris payment system is fixed, so the effect on sales turnover also does not change. Likewise, if the use of the Qris payment system increases, the effect on sales turnover will also increase. The Qris payment system is highly recommended for consumers and MSMEs in Surabaya in the process of buying and selling transactions, as well as payments that are practical, easy, and guaranteed security.

Analisa Strategi Pemasaran Terhadap Omset Penjualan Di Dealer “Yamaha Al-Handoko Motor” Fariz Khadiqi, M.; Kartika Kusmayati, Nindya; Kurniawan, Yuli; Kurniawan, Taufik; Wulansari, Dhyah
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 2 No. 2 (2024): TEKNOBIS : Teknologi, Bisnis Dan Pendidikan
Publisher : Shofanah Media Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk menganalisis strategi pemasaran yang berpengaruh pada penjualan Yamaha NMAX di dealer “Yamaha Al-Handoko Motor” yang terletak di Sidoarjo, Jawa Timur. Dalam studi ini, diterapkan metode kualitatif deskriptif yang melibatkan penelaahan literatur dari jurnal-jurnal yang diterbitkan di Indonesia dalam lima tahun terakhir. Penelitian ini terutama berfokus pada menganalisis seberapa efektif strategi pemasaran yang mencakup elemen-elemen seperti promosi, segmentasi pasar, penetapan harga, distribusi, dan layanan purna jual dalam mendorong peningkatan penjualan Yamaha NMAX. Hasil dari studi ini menunjukkan bahwa penerapan strategi pemasaran digital, seperti pemanfaatan media sosial, e-commerce, dan platform digital lainnya, telah berhasil meningkatkan keterlihatan produk dan menarik perhatian konsumen. Selain itu, penawaran promosi yang menarik seperti diskon, program kredit yang mudah, dan penggabungan produk dengan layanan servis gratis, dapat mempengaruhi keputusan pembelian dari konsumen. Strategi segmentasi pasar yang menargetkan konsumen muda, tenaga kerja profesional, dan penggemar otomotif juga memberikan kontribusi pada efektivitas strategi pemasaran. Temuan dari penelitian ini menggarisbawahi pentingnya kombinasi antara pemasaran tradisional dan digital marketing sebagai metode yang efektif dalam menghadapi persaingan pasar yang semakin ketat. Dengan demikian, diharapkan dealer “Yamaha Al-Handoko Motor” dapat terus berinovasi dalam strategi pemasarannya untuk meningkatkan kepuasan pelanggan, memperluas pangsa pasar, serta mendorong pertumbuhan penjualan secara berkelanjutan.

Pengaruh Kualitas Pelayanan dan Promosi Terhadap Minat Beli Pelanggan di Alfamart Medokan Sawah Kota Surabaya Budi Pratama, Enggar; Kartika Kusmayati, Nindya; Wulansari, Dhyah
Journal Of Accounting and Business Volume 3 Nomor 2
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v3i2.193

This study aims to investigate the influence of service quality and promotion on customer purchase intention at Alfamart Medokan Sawah, Surabaya City. The research method employed is associative, utilizing a questionnaire administered to 65 respondents using a Likert scale. Data collected were analyzed using SPSS version 21 software, including tests for validity, reliability, multiple regression analysis, t-tests, F-tests, and coefficient of determination. The research findings indicate that service quality (X1) and promotion (X2) significantly and positively influence customer purchase intention (Y) at Alfamart Medokan Sawah. Multiple regression analysis yielded the equation Y = 8.883 + 0.282X1 + 0.323X2, demonstrating that improvements in service quality and effective promotional strategies contribute significantly to increased customer purchase intention. With an R Square contribution of 79.4%, the study suggests that a substantial portion of the variation in customer purchase intention can be explained by variables related to service quality and promotion. Practically, this study can serve as a reference for retail business practitioners in formulating more targeted strategies to enhance competitiveness. Academically, this study contributes to the development of literature on factors influencing customer purchase intention, particularly in the context of modern retail.

Pengaruh Kualitas Pelayanan dan Promosi Terhadap Minat Beli Pelanggan di Alfamart Medokan Sawah Kota Surabaya Budi Pratama, Enggar; Kartika Kusmayati, Nindya; Wulansari, Dhyah
Journal Of Accounting and Business Volume 3 Nomor 2
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v3i2.193

This study aims to investigate the influence of service quality and promotion on customer purchase intention at Alfamart Medokan Sawah, Surabaya City. The research method employed is associative, utilizing a questionnaire administered to 65 respondents using a Likert scale. Data collected were analyzed using SPSS version 21 software, including tests for validity, reliability, multiple regression analysis, t-tests, F-tests, and coefficient of determination. The research findings indicate that service quality (X1) and promotion (X2) significantly and positively influence customer purchase intention (Y) at Alfamart Medokan Sawah. Multiple regression analysis yielded the equation Y = 8.883 + 0.282X1 + 0.323X2, demonstrating that improvements in service quality and effective promotional strategies contribute significantly to increased customer purchase intention. With an R Square contribution of 79.4%, the study suggests that a substantial portion of the variation in customer purchase intention can be explained by variables related to service quality and promotion. Practically, this study can serve as a reference for retail business practitioners in formulating more targeted strategies to enhance competitiveness. Academically, this study contributes to the development of literature on factors influencing customer purchase intention, particularly in the context of modern retail.

PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN DISKON TERHADAP KEPUTUSAN PEMBELIAN PADA TIKTOKSHOP Noviana, Adinda; Kusmayati, Nindya Kartika; Wulansari, Dhyah
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 7 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v2i7.1938

Semakin berkembangnya marketing digital maka cara pemasaran barang juga mengalami perubahan, pada era digitalisasi 5.0 pengaruh dari E-WoM (Electronic Word Of Mouth) yang merupakan pernyataan negative atau positif dari konsumen secara actual, potensial atau konsumen sebelumnya dapat mempengaruhi minat beli calon konsumen baru selain itu adanya permainan harga diskon juga harus dipertimbangkan dalam melakukan marketing digital. Dalam penelitian kali ini menguji adanya pengaruh E-WoM dan diskon terhadap keputusan pembelian konsumen pada e-commers Tiktok x Tokopedia. Sample terdiri dari 52 responden yang merupakan pengguna tiktok dan pernah melakukan pembelian. Data diuji dengan regresi linier berganda dalam SPSS 21. Hasil penelitian mengungkapkan bahwa adanya pengaruh E-WoM dan harga diskon secara bersamaan terhadap keputusan pembelian serta harga diskon lebih berpengaruh signifikan terhadap minat beli dari pada E-WoM.

Pemberdayaan Masyarakat melalui Pelatihan Batik: Menggali Kreativitas dan Melestarikan Warisan Budaya Kusumaningtyas, Menur; Wardhani, Parwita Setya; Wulansari, Dhyah
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 3 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i3.1070

Batik merupakan salah satu warisan budaya Indonesia yang telah diakui UNESCO sebagai Intangible Cultural Heritage of Humanity. Namun, perkembangan zaman dan arus modernisasi membuat minat generasi muda atau masyarakat umum terhadap batik semakin menurun, baik dalam aspek pemahaman nilai budaya maupun keterampilan membatik. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pelatihan dan pengenalan batik sebagai upaya pelestarian budaya sekaligus membuka peluang kewirausahaan berbasis kearifan lokal. Metode pelaksanaan dilakukan melalui pendekatan partisipatif, meliputi sosialisasi sejarah dan filosofi batik, demonstrasi teknik dasar membatik, serta praktik langsung oleh peserta. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan peserta mengenai makna filosofis motif batik serta keterampilan dasar dalam proses pencantingan dan pewarnaan. Selain itu, peserta juga mulai memiliki kesadaran bahwa batik tidak hanya bernilai seni, tetapi juga memiliki potensi ekonomi apabila dikembangkan sebagai produk kreatif. Dengan demikian, pelatihan dan pengenalan batik ini berkontribusi dalam melestarikan budaya bangsa sekaligus mendorong pemberdayaan masyarakat melalui kreativitas dan kewirausahaan berbasis seni tradisional.

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