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All Journal International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific
Kaakandikar, Rishikaysh
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effects of Covid19 Pandemic on Tourism Sector Espinoza, Miguel Córdova; Nair, Rajesh Kumar; Mulani, Rafick; Kaakandikar, Rishikaysh; Quispe, Alexandra; Riva, Fiorella
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.403 KB) | DOI: 10.32535/ijthap.v4i3.1213

Abstract

In this research, we are going to analyze the effects of Covid 19 pandemic on the human resources management in the tourism sector. MakeMyTrip is Indian online tourism company which provides online travel services, including flight tickets, domestic and international vacation packages, hotel reservations, railways and bus tickets. MakeMyTrip has branch office in New York, Singapore, Kuala Lumpur, Phuket, Bangkok, and Dubai.  This sector is one of the most affected by the pandemic. This study aims to analyze how employees adapt to the new needs of the sector and how companies motivate them to meet the organizational goals. The method used in this study was descriptive method in which the data taken from secondary source such as research articles and scientific journal. The results found that as many as 350 employees of MakeMyTrip had been laid off in order to maintain the company financial remain stable. They also reduce their variable costs such as advertising, sales promotions, payment gateway costs, optimized IT infrastructure and expenses related to the operation of their offices and other facilities.
The Effects of Covid19 Pandemic on Tourism Sector Espinoza, Miguel Córdova; Nair, Rajesh Kumar; Mulani, Rafick; Kaakandikar, Rishikaysh; Quispe, Alexandra; Riva, Fiorella
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i3.1213

Abstract

In this research, we are going to analyze the effects of Covid 19 pandemic on the human resources management in the tourism sector. MakeMyTrip is Indian online tourism company which provides online travel services, including flight tickets, domestic and international vacation packages, hotel reservations, railways and bus tickets. MakeMyTrip has branch office in New York, Singapore, Kuala Lumpur, Phuket, Bangkok, and Dubai.  This sector is one of the most affected by the pandemic. This study aims to analyze how employees adapt to the new needs of the sector and how companies motivate them to meet the organizational goals. The method used in this study was descriptive method in which the data taken from secondary source such as research articles and scientific journal. The results found that as many as 350 employees of MakeMyTrip had been laid off in order to maintain the company financial remain stable. They also reduce their variable costs such as advertising, sales promotions, payment gateway costs, optimized IT infrastructure and expenses related to the operation of their offices and other facilities.
Consumer Behavior Analysis on Online and Offline Shopping During Pandemic Situation Espinoza, Miguel Córdova; Ganatra, Varsha; Prasanth, Kiran; Sinha, Rupesh; Montañez, Corina Elena Ochoa; Sunil, Kolhe Mayur; Kaakandikar, Rishikaysh
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i3.1208

Abstract

Shopping has undergone a paradigm shift as a result of technological influence, with most consumers preferring online purchasing to traditional physical store shopping. The current pandemic scenario has resulted in a shift in customer spending patterns both online and offline. This paper identifies and analyses customers’ behavior towards online and retail shopping based on various factors affecting their behavior on which mode of shopping most they prefer during the pandemic situation. Primary data was used and a structured questionnaire was utilized to obtain the data. An online survey was conducted to collect from 200 heterogeneous kinds of people. The data collected were subjected to frequency analysis, Chi-square test, and Cronbach’s Alpha Test. IBM Statistical Package for Social Sciences (SPSS v23) was used for analyzing the data. The results revealed that among the various technological factors the proficiency rate of respondents utilizing, the internet has shown a significant impact on the consumers’ preference towards the mode of shopping. Factors like quick product information, a wider choice of products, better prices and discounts highly influence the consumers to opt for online shopping, whereas faster delivery time and product quality reliability and accuracy influence the consumers to choose offline shopping.
Improving Online Customer Satisfaction: A Study on Biba Pérez-Restrepo, Camilo; López, Carolina Ardila; Singh, Padmalini; Ochoa, Ana Maria Restrepo; Ceballos, Daniela Villegas; Tilekar, Geeta Dilip; Kaakandikar, Rishikaysh; F, Mohamed Saifuddin
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i3.1209

Abstract

This paper aims to study the online shopping experience of Biba, the Indian brand for women's ethnic apparel to propose pertinent changes to improve the satisfaction of their customers when buying online in the context of the current global pandemic. This study employed a survey as a primary source, and relevant academic literature as secondary sources. The findings revealed the amount of apparel bought online has increased during the pandemic in addition to some general difficulties when buying clothes online and a general feeling of dissatisfaction. Other findings suggest that it is pertinent for Biba to make various changes, like a website makeover, the creation of a mobile phone application, and the diversification of their models’ catalog.
New Norm in Consumer Buying Pattern: Online Shopping Swing amid the Coronavirus Pandemic Sinha, Rupesh; Nair, Rajesh Kumar; Naik, Veena; Ganatra, Varsha; Singri, Prarthana; Singh, Padmalini; Kamble, Ashwin Ravindra; Kaakandikar, Rishikaysh; KJ, Sirisha; Modawal, Ishaan
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i2.1119

Abstract

A drastic shift in the market environment was observed with the pandemic situation spread all around the world. The number of people at the workplace or marketplace also shrunk from thousands to hundreds, tens, and one-digit numbers with the thought of avoiding the crowd and being in isolation or separations to avoid contact. This rapid change in situation has brought huge overnight changes in the shopping behaviors of the customers from bulk buying in a physical market or family shopping to online shopping of all fast-moving consumer goods. There are beginnings of a shift in this approach in India. The study emphasizes the factors influencing online shopping, benefits, and challenges faced by the customers, and the preferred mode of buying for listed products along with the mode of payment. Suggestive measures to bring positive change are also discussed in the paper.
The Impact of Food Delivery Apps on Customer Perceived Value Among University Students Ganatra, Varsha; Kaakandikar, Rishikaysh; Izzuddin, Muhammad; Kee, Daisy Mui Hung; Bt Zainuddin, Najihah; Bukhari, Muhammad Az-Zahid; Nurhakim, Muhammad Azfar; Panwar, Varsha
Journal of The Community Development in Asia Vol 4, No 3 (2021): September 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i3.1182

Abstract

The number of food delivery apps users has increased nowadays due to the recent global pandemic situation of the coronavirus outbreak. Food delivery apps bring many benefits to the students and catering business. This paper aims to study the impact of food delivery apps on customer perceived value among university students. A quantitative approach was used in this study. Cross-sectional design used as the design of the study and the data will be gathered at one point in a time. Questionnaires used to collect the data from all respondents. The respondents were university students with the number of samples as many as 101 people. The results found how food delivery applications had an impact on customer perceived value among university students in Malaysia during the pandemic and it can be said that respondents gave a lot of positive feedback on food delivery service, where they believed in the products and service provided.
Co-Authors Bt Zainuddin, Najihah Bukhari, Muhammad Az-Zahid Ceballos, Daniela Villegas Espinoza, Miguel Córdova Espinoza, Miguel Córdova F, Mohamed Saifuddin Ganatra, Varsha Izzuddin, Muhammad Kamble, Ashwin Ravindra Kee, Daisy Mui Hung KJ, Sirisha López, Carolina Ardila Modawal, Ishaan Montañez, Corina Elena Ochoa Mulani, Rafick Naik, Veena Nair, Rajesh Kumar Nurhakim, Muhammad Azfar Ochoa, Ana Maria Restrepo Panwar, Varsha Pérez-Restrepo, Camilo Prasanth, Kiran Quispe, Alexandra Riva, Fiorella Singh, Padmalini Singri, Prarthana Sinha, Rupesh Sunil, Kolhe Mayur Tilekar, Geeta Dilip