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All Journal International Journal of Tourism and Hospitality in Asia Pasific
Jiann, Tan Woei
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Humanities

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Factors that Lead Amazon.com to A Successful Online Shopping Platform Warrier, Uma; Singh, Padmalini; Jien, Chuah Wei; Kee, Daisy Mui Hung; Yi, Goi Zi; Jiann, Tan Woei; Liang, Tan Yong; SB, Gopika; Nair, Suji; Nair, Rajesh Kumar; Lokhande, Swapnil Digambar; Ganatra, Varsha
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (170.81 KB) | DOI: 10.32535/ijthap.v4i1.1017

Abstract

The online shopping method has replaced the traditional shopping method. Amazon.com as one of the largest online shopping platforms has adopted a number of strategies which has contributed to its success. It includes innovation, outstanding customer service, execution, and diversification. The purpose of this study is to investigate the factors that lead Amazon.com to be a successful online shopping platform. This study explored what made Amazon today by gauging some factors such as the level of customer awareness, sources of awareness, customer perception, customer satisfaction, competitor analysis, competitive advantage, etc. It also investigates the opportunity Amazon gained in the market. This study proves there is a positive relationship between the factors and the success of Amazon.com.
Factors that Lead Amazon.com to A Successful Online Shopping Platform Warrier, Uma; Singh, Padmalini; Jien, Chuah Wei; Kee, Daisy Mui Hung; Yi, Goi Zi; Jiann, Tan Woei; Liang, Tan Yong; SB, Gopika; Nair, Suji; Nair, Rajesh Kumar; Lokhande, Swapnil Digambar; Ganatra, Varsha
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1017

Abstract

The online shopping method has replaced the traditional shopping method. Amazon.com as one of the largest online shopping platforms has adopted a number of strategies which has contributed to its success. It includes innovation, outstanding customer service, execution, and diversification. The purpose of this study is to investigate the factors that lead Amazon.com to be a successful online shopping platform. This study explored what made Amazon today by gauging some factors such as the level of customer awareness, sources of awareness, customer perception, customer satisfaction, competitor analysis, competitive advantage, etc. It also investigates the opportunity Amazon gained in the market. This study proves there is a positive relationship between the factors and the success of Amazon.com.
Co-Authors Ganatra, Varsha Jien, Chuah Wei Kee, Daisy Mui Hung Liang, Tan Yong Lokhande, Swapnil Digambar Nair, Rajesh Kumar Nair, Suji SB, Gopika Singh, Padmalini Warrier, Uma Yi, Goi Zi