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The Influence of Price, Design, and Location on Consumers’ Purchase Decisions of Residential Housing Products : Study at Dwija Regency, Ir. H. Juanda Street, Ponorogo Ani; Wijianto; Hartono, Sri
Journal Management & Economics Review (JUMPER) Vol. 3 No. 10 (2026): April
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i10.966

Abstract

Marketing management is the science of selecting target maerkets and achieving, and retaining them by creating and delivering superior customer value, thereby crating satisfaction. The purpoe of this study is to determine the effect of price, design, and location on consumer purchasing decisions for housing products in Dwija Regency Jalan Ir. H. Juanda Ponorogo. The sample is a consumer in the Dwija Regency Ponorogo housing estate who has purchased or who has occupied housing using the saturated sample technique and a sample of 55 respondents. The analysis used in this study uses multiple linier regression analysis using the SPSS 22 progam. This study resulted in a partial test (t) for odel 1 as follows: price (X1) = 0.020, design (X2) = 0.014 and location (X3) = 0.024.
Co-Authors Akram astri yuliandini Azis, Reskiawati B.P, Delfiani Cahyono, Yeni Chairun Nisa Choirul Hamidah, Choirul Eka Altiarika Fatmawati Fatmawati Fikri Fahrudin Friti May Sandi Iis Khurniati Kasman Khusniyati Masykuroh Meyke Garzia, Meyke Muliyana Nurlina Nurul Aurila Mafaza Purnomo, Rochmat Aldy Puspita Meisy Astrini Ranny Anggraeni Rahmawardani Ravelina Oktavia Ria Ratna Ningtyas Riat Winarno, Asis Sri Hartono, Sri Strahmawati Hamzah Suhartini Suhendri Sulastri, Odelia Suwandi Taher, Rusli Taufik Afandi Tenine, Mauren Thalib, Abdul Tian Terina Vanny Aulia Wijianto Wijianto Yuliandini, Astri Yuliandini, Astrid