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PENGARUH DAYA TARIK WISATA, ELECTRONIC WORD OF MOUTH, DAN CITRA DESTINASI WISATA TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN KE DESA WISATA LUBUK KERTANG, KABUPATEN LANGKAT Prayogi, Budi; Dalimunthe, Femmy Indriani; Tondang, Bahagia
JURNAL DARMA AGUNG Vol 30 No 3 (2022): DESEMBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v30i3.2903

Abstract

Lubuk Kertang Tourism Village is a tourist destination in North Sumatra whose existence is not quite popular compared to other tourist villages in North Sumatra which are in the Toba Caldera Region. For this reason, in-depth analysis is needed in various aspects to increase tourist visits to this village. This research is a quantitative descriptive research that aims to determine the effect of tourist attraction, electronic word of mouth, and the image of a tourist destination on the decision to visit tourists to Lubuk Kertang Tourism Village, Langkat Regency. The sample of this research is 100 people taken by using accidental sampling method. Data related to the 4 tested variants were obtained through questionnaires and analyzed using multiple linear regression analysis. The results of the study show that there is a partial and simultaneous influence of tourist attraction, electronic word of mouth, and the image of a tourist destination on the decision to visit tourists to Lubuk Kertang Tourism Village. Thus improving the quality of these three variables is needed so that tourist visits to Lubuk Kertang can increase.
EVALUASI PERKEMBANGAN WISATA MICE DI KOTA MEDAN Fazira, Aziza; Dalimunthe, Femmy Indriani; Sebastiana, Sumihsr
JURNAL DARMA AGUNG Vol 32 No 5 (2024): OKTOBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v32i5.4793

Abstract

Perkembangan wisata MICE (Meetings, Incentives, Conventions, and Exhibitions) Kota Medan selama tiga tahun terakhir mendorong peningkatan industri Pariwisata dan Ekonomi Kreatif. Hal tersebut membuat Kementerian Pariwisata dan Ekonomi Kreatif memasukkan Medan sebagai salah satu dari tujuh destinasi MICE yang berpotensi kuat dan maju. Pemerintah telah menempatkan MICE sebagai produk unggulan pariwisata nasional sebagai daya tarik wisatawan mancanegara. Metode yang digunakan ada dua analisis, yaitu analisis data Crouch and Richie dan SWOT (Strengths, Weakness, Opportunity, Threats) dalam mengeksplorasi pengembangan Wisata MICE yang ada di Kota Medan. Teknik pengumpulan data dilakukan dengan wawancara, observasi dan in depth interview. Hasil penelitian ini menunjuk bahwa Kota Medan mengalami pertumbuhan yang signifikan dalam pengembangan MICE. Faktor-faktor yang mendukung perkembangan ini meliputi peningkatan infrastruktur, kemudahan akses transportasi dan peningkatan fasilitas akomodasi yang sesuai dengan kebutuhan wisatawan MICE. Selain itu promosi yang gencar dilakukan oleh pemerintah daerah dan pelaku industri pariwisata juga berperan penting dalam menarik lebih banyak acara MICE ke kota Medan. Tantangannya adalah keterbatasan sumber daya manusia yang terlatih dalam bidang MICE, perlunya peningkatan kualitas pelayanan serta pentingnya pengembangan produk wisata tambahan yang dapat menarik peserta MICE untuk memperpanjang masa tinggal mereka di Medan. Penelitian ini memberikan rekomendasi kepada pemangku kepentingan untuk fokus pada pengembangan sumber daya manusia, peningkatan kualitas pelayanan dan diversifikasi produk wisata guna mendukung pertumbuhan sektor MICE di masa mendatang.
Level of Community Participation in Development of Denai Lama Village Tourism Village Silalahi, Nelly Hermin Elisabeth; Dalimunthe, Femmy Indriani; Kesuma, Sinar Indra
Jurnal Ilmiah Global Education Vol. 5 No. 1 (2024): JURNAL ILMIAH GLOBAL EDUCATION, Volume 5 Nomor 1, Maret 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v5i1.2109

Abstract

This research delves into the community participation in developing a tourism village in Denai Lama Village, Pantai Labu District. Employing quantitative methods and factor analysis on 85 samples, which includes pokdarwis officials and traders from Pasar Kamu and Paloh Naga, the study drew significant findings. The results indicate that manipulation, therapy, information, placement, collaboration, and citizen control significantly influence community participation. However, consultation and delegation factors showed lesser impact. There are both supporting and constraining elements affecting community involvement. Key enablers for active community participation include available opportunities, individual willingness, and capability to effectively engage. On the other hand, individual attributes and demographics, such as age, gender, and education level, can inhibit participation. The study highlights the vital role of government and institutional intervention in promoting community engagement in decision-making processes and in the execution of tourism village projects. For the Denai Lama Village, it's crucial to understand how human demographics may limit community involvement, guiding strategies to enhance active participation in future tourism village developments.