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All Journal JURNAL BAHASA, SASTRA DAN PEMBELAJARANNYA SeBaSa: Jurnal Pendidikan Bahasa dan Sastra Indonesia SULUK: Jurnal Bahasa, Sastra, dan Budaya Ghancaran: Jurnal Pendidikan Bahasa dan Sastra Indonesia Wacana : Jurnal Bahasa, Seni, dan Pengajaran J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Al-Muraqabah: Journal of Management and Sharia Business Narasi: Jurnal Kajian Bahasa, Sastra Indonesia, dan Pengajarannya Proceeding International Conference on Education Welfare: Jurnal Pengabdian Masyarakat
Lestari, Erawati Dwi
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Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Peran Strategi Pemasaran Dalam Meningkatkan Omzet Penjualan Nymaz Hijab Kecamatan Ngasem Kabupaten Kediri Avinka, Dhabita Reyna Dianis; Saka, Dijan Novia; Lestari, Erawati Dwi; Subandono, Agus
Al-Muraqabah: Journal of Management and Sharia Business Vol. 4 No. 1 (2024): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/almuraqabah.v4i1.1438

Abstract

This study aims to examine the role of marketing strategies in increasing the sales turnover of Nymaz Hijab products in Ngasem District, Kediri Regency. This research uses a qualitative method using primary data obtained from interviews and direct observation with the owner, employees, and consumers of Nymaz Hijab. Secondary data used is information from the internet and Nymaz Hijab's social media accounts. The results showed that Nymaz Hijab uses marketing strategies which include attention to product quality, always updating products, determining prices based on product prices from the center by considering other costs, and active promotion through social media such as Instagram, WhatsApp, and TikTok. However, Nymaz Hijab needs to pay attention to market selection to determine its target market. With the marketing strategy carried out, Nymaz Hijab succeeded in increasing sales turnover from IDR 278,050,000 in 2022 to IDR 289,950,000 in 2023. In addition, business owners also sometimes hold product sales to attract consumer interest. Thus, an optimized marketing strategy can make a significant contribution in increasing the company's sales turnover.
Mistikisme Kiai dalam Cerpen Kiai Genggong karya Moh. Wan Anwar (Kajian Realisme Magis) Wijaya, Guntur Sekti; Lestari, Erawati Dwi
SULUK : Jurnal Bahasa, Sastra, dan Budaya Vol. 6 No. 2 (2024): September
Publisher : Program Studi Sastra Indonesia UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/suluk.2024.6.2.128-145

Abstract

In Indonesia it is often heard and seen that a situation can occur because there is a mystical element around it. This mystical element goes hand in hand with normal conditions and this has become normal consumption in society. This confusion between reality and mysticism also often appears in the stories of islamic kiai/ulama. They have supernatural powers where these conditions are manifested in the real world so that these real conditions become even more unique with the presence of this mystical element. The supernatural powers within the kiai's body are displayed beautifully in the short story Kiai Genggong by Moh. Wan Anwar. We know that the world of literature does not just create reality as a framework for stories, but mystical elements can also be injected into it. These mystical elements are sometimes inexplicable and supernatural. In it there are strange events so that there seems to be no boundary between the real situation and the supernatural when they collide with each other. By using Wendy B. Faris' theory of magical realism and combining it with Lexy J. Moleong's qualitative research method, this research tries to explore mystical points above the surface of normality in short stories to find out the role and function of mysticism in life. Based on this research, it is known that mysticism in Indonesian islamic boarding schools plays a role as a means of spiritual development and deep understanding of islamic teachings. Its main functions include strengthening the relationship with God, enriching religious experiences, and educating students about moral and ethical values ​​through practices such as dhikr, wirid, and special rituals. Apart from that, mysticism also helps maintain the unique religious traditions and culture in the islamic boarding school environment.
Pendampingan Pemanfaatan Company Profile UKM Baso Aci Wocil Berbasis Website Sebagai Digital Marketing Agustina, Vina Klarista; Sholikin, Wahyu; Artamevia, Whina; Nufus, Wulan Fitria Khayatun; Hidayah, Wulan Rizky; Lestari, Erawati Dwi; Puspitaningrum, Ririn Tri; Saka, Dijan Novia; Subandono, Agus
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): Welfare : June 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i2.768

Abstract

The use of digital payment methods has become a necessity for MSMEs in increasing operational efficiency and competitiveness, including Starra Kitchen, which is trying to follow this trend. This community service activity aims to assist Starra Kitchen in integrating ShopeePay as a digital payment method. The implementation of the activity involves a service learning approach involving a team of lecturers and students. The stages include identifying needs, training, technical implementation, and evaluation. The training includes account creation, ShopeePay application integration, and simulation of its use. This activity is carried out in a participatory manner through discussions and direct assistance. The results of the activity show that Starra Kitchen has succeeded in integrating ShopeePay as a payment method, which is expected to increase transaction efficiency, reduce recording errors, and expand customer access. The success of this activity is the first step in Starra Kitchen's digital transformation, as well as encouraging MSMEs to utilize financial technology to improve the sustainability and competitiveness of their businesses.
Co-Authors Agustina, Vina Klarista Artamevia, Whina Asysyifa, Fatma Nur Avinka, Dhabita Reyna Dianis Fachry Abda El Rahman Fanani, Moh Yusuf Hidayah, Wulan Rizky Husna, Karing Khoiriyah, S. Azimatul Mahfudhotin, Mahfudhotin Nisak, Rizki Zahratun Nufus, Wulan Fitria Khayatun Pramana, Jelita Nurindria Puspitaningrum, Ririn Tri Saka, Dijan Novia Sholikin, Wahyu Subandono, Agus Wardany, Imelda Eka Wijaya, Guntur Sekti