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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Indonesia Specta Journal of Technology International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal Of Science, Technology & Management (IJSTM) Journal Of World Science Asian Journal of Management Analytics Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies The Eastasouth Management and Business eProceedings of Management Innovative: Journal Of Social Science Research Enrichment: Journal of Multidisciplinary Research and Development Blantika : Multidisciplinary Journal The Eastasouth Journal of Information System and Computer Science Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Multidisciplinary Indonesian Center Journal International Journal of Accounting and Management Information Systems
Siska Noviaristanti
Universitas Telkom
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Analysis of M-Commerce Adoption in Online Food Delivery Services Using the TAM3, UTAUT2, and TOE Models in MSMES in the Food and Beverage Sector in the Central Parahyangan Area, West Java Pradichytama Raksawaruga, Muhammad Farrell; Noviaristanti, Siska
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 6 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i6.476

Abstract

Mobile commerce in online food delivery services (OFDS) is a technological innovation designed to simplify digital business operations. The increasing adoption of mobile commerce in OFDS demonstrates significant interest in the local community as a means of conducting business digitally. The Central Parahyangan region of West Java has seen a significant surge in adoption of this technology. The purpose of this study is to analyze mobile commerce adoption in OFDS using the TAM3, UTAUT2, and TOE models in the Central Priangan region of West Java. This study identifies the conditions and influences of mobile commerce adoption in online food delivery services, using the variables Computer Self-Efficacy (CSE), Computer Anxiety (CA), Result Demonstrability (RD), Mobile-Commerce Knowledge (MCK), Pressure from Trading Partners (PTP), Pressure from Competitors (PC), and Hedonic Motivation (HM) on mobile commerce adoption. The results of the study indicate that Computer Self-Efficacy, Computer Anxiety, Result Demonstrability, Mobile Commerce Knowledge, Pressure from Trading Partners, Pressure from Competitors have a significant influence on the adoption of m-commerce on OFDS among MSMEs in the food and beverage sector in the Central Priangan area, West Java. At the same time, Hedonic Motivations as a moderating variable of Computer Self-Efficacy, Computer Anxiety, and Result Demonstrability also have a significant influence on Mobile Commerce Adoption. These findings indicate that self-confidence, demonstrated results, pressure from peers and competitors, and hedonic motivations are crucial in driving OFDS adoption. This study provides implications for MSMEs to be more exposed to OFDS technology in order to achieve more adequate adoption targets.
Analysis of acceptance and use of the NCX application using the UTAUT2 modification model at Telkom Indonesia Hadi, Fikrian; Noviaristanti, Siska
International Journal of Accounting and Management Information Systems Vol. 2 No. 2 (2024): August
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijamis.v2i2.3224

Abstract

Purpose: This study aims to examine user evaluations of factors influencing the use of the NCX application and their impact on behavioral intention and usage. Using the modified UTAUT2 model, the study focuses on Telkom CFU Enterprise, which delivers ICT services such as connectivity, cloud, and digital platforms. NCX, a CRM application, supports CFU Enterprise operations. Method: This application can be used to manage the customer data. This study uses the modified UTAUT2 model, which is a development of the UTAUT2 model that adds compatibility and personal innovativeness constructs. Results: This study is expected to provide useful insights to increase the adoption and use of the NCX application in the Telkom CFU Enterprise environment. Conlusion: Key variables from the modified UTAUT2 model, including compatibility and personal innovativeness, significantly affect user intention and behavior, providing guidance for improving NCX engagement. Limitation: The research is limited to the CFU Enterprise environment and may not be generalizable to other units or industries. The use of cross-sectional data also restricts the ability to observe behavioral trends over time. Contribution: This study contributes to the extension of UTAUT2 by validating additional constructs in a corporate CRM context. It also offers practical recommendations for improving technology acceptance within enterprise environments through strategic alignment with user needs and characteristics.
Business model innovation of IT management consulting companies based on SAP ERP technology in Indonesia SW, Blasius Febrianus Dwi; Noviaristanti, Siska
International Journal of Accounting and Management Information Systems Vol. 2 No. 2 (2024): August
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijamis.v2i2.3226

Abstract

Purpose: This study aims to examine how IT management consulting companies in Indonesia innovate their business models based on SAP ERP technology to remain competitive and adaptable amidst digital transformation demands. It explores the influence of technology, customer needs, profitability, and infrastructure on the evolution of their business strategies. Research methodology: The study employs a qualitative descriptive approach using purposive and snowball sampling techniques. Data were collected through in-depth interviews and observations with top executives and senior consultants from three leading IT consulting firms: PT. Soltius Indonesia, PT. Sigma Cipta Caraka (Telkom Sigma), and PT. Wilmar Consultancy Services. Business Model Canvas (BMC) and Pivot Theory were used as the analytical frameworks to evaluate business model changes and innovation scores. Results: The findings reveal that the consulting companies have shifted from traditional project-based models to data-driven, cloud-based, and subscription-oriented service models. Four main pivot dimensions resource-driven, offer-driven, customer-driven, and finance-driven underpin this transformation. Strategic innovations include co-creation approaches with clients, preconfigured ERP packages, KPI-based outcome services, and integration of AI, cloud, and analytics. These changes enable the companies to address growing demands for digitalization, efficiency, and insight-based decision-making. Conclusions: Business model innovation enables IT consulting firms in Indonesia to adapt to digital transformation. By shifting to cloud-based, data-driven, and subscription models, they enhance flexibility, efficiency, and client value. Success depends on technology, customer needs, and organizational readiness, positioning these firms as strategic partners in digitalization. Limitations: This study is limited to three case studies and relies on qualitative data, which may not capture the full spectrum of innovation practices across the broader consulting industry. The findings are context-specific and may not be generalizable without further quantitative validation. Contribution: This study offers a strategic reference for IT consultants to adapt their business models through innovation aligned with digital trends.
The Explorational Analysis of the Digital Transformation Challenges in the Freshwater Fisheries Industry in Central Java Province Through Group Concept Mapping: a Digital Business Ecosystem Perspective Kusuma Wardhani, Shinta; Noviaristanti, Siska
Journal of World Science Vol. 2 No. 12 (2023): Journal Of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v2i12.502

Abstract

This research explores the perspective of the challenges of digital business ecosystem players who utilize digital technology in the freshwater fisheries industry in Central Java. Methodology Obtained from ecosystem actor informants through interviews. This research falls under the mix method criteria where qualitative challenge analysis is carried out from triple helix sources (government, universities and industry) which produces challenge clusters so that they are qualitative in nature. natural. in nature. Research can be carried out on SME respondents using number 8. These SMEs assess clusters based on what they face and the obstacles that exist in their industry. Through this mixed method more comprehensive results were obtained, validating the challenge statement. The results of the research show critical clusters that are important and deserve attention for assessing the current situation through quadrant distribution graphs, namely Attitudes and SME Business Actors in Utilizing Digital Business Technology, Business Actors' Mindsets towards Digital Business Technology, Evaluation of Government Support, and Business Readiness Technology Digital. thus creating change for the better as a form of future strategy that is neater and more distributed according to the needs of the actors. Research implications: Data collection using interviews with the group concept mapping method limits researchers in confirming results and invites grouping of collected challenge statements so that the GCM method is not recommended for small studies. In addition, the greater the number of respondents, the more valid the results are for various SME conditions.
Industry 4.0 Readiness and Roadmap in Food Industry: Insights from Indonesian Manufacturing Enterprises Using Explanatory Sequential Mixed-Method Design Rahmatulloh, Iman; Noviaristanti, Siska; Awaluddin, Muhammad
Eduvest - Journal of Universal Studies Vol. 4 No. 2 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i2.1023

Abstract

The paper aims to understand the current readiness level of Industry 4.0 in the food industry. Furthermore, the study explores the prioritized Industry 4.0 dimensions and initiatives needed to improve the readiness level. The study uses an explanatory sequential mixed-method design. In the quantitative phase, the Industry 4.0 readiness assessment was conducted using the Smart Industry Readiness Index framework. The quantitative study further explores the prioritized dimensions using The Prioritization Matrix framework. In the qualitative phase, interviews with industry practitioners from the participating companies were conducted to gain more understanding and propose the conceptual roadmap. The study found that the Indonesian food industry has a better average readiness than the global average but significantly lower than the best-in-class manufacturers. Vertical Integration, Shop Floor Intelligence, Shop Floor Automation, and Workforce Learning & Development are four priority dimensions to increase the readiness level in the food industry. A conceptual roadmap was proposed to improve the readiness index based on the strategic planning horizon, prioritized dimensions, and initiatives identified from interview results. The results of this study would provide an additional reference for applying explanatory sequential mixed-method design. The prioritized dimensions found would also benefit other researchers in the development of the readiness or maturity model. This paper provides a deeper understanding of Industry 4.0 readiness, the prioritized dimensions, and related improvement initiatives to propose the strategic roadmap for the food industry by utilizing explanatory sequential mixed-method design.
Social Media Usage Impacts on SME’s Firm Performance: Evidence From West Java, Indonesia Noviaristanti, Siska; Shinta Ceysaria Yunita; Sunu Puguh Hayu Triono
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.285

Abstract

This study aims to answer two questions, namely whether social media usage affects the firm performance of Small Medium Enterprise (SME), and what factors encourage SME to use social media. Using path analysis, this study proves that social media usage has a positive significant influence on firm performance of SME. While using the Technological-Organizational-Environmental (TOE) framework, it was found that organizational factor has the greatest positive influence on social media usage. Environmental factor are the second biggest factor that encourages SME to use social media. While the technological factor is the least factor that influence SME to use social media. This research was conducted in 300 SMEs in West Java, Indonesia, and involved various business sectors ranging from food and beverage to automotive. The findings of this study contribute to the academic discussion of strategic entrepreneurship on the relationship between social media usage and firm performance. The findings of this study can also provide direction to examine how is the mechanism of the relationship between social media usage and firm performance of SME. Keywords: social media usage, TOE framework, firm performance, SME
The Analysis Of Coffee Shop’s Business Strategy Formulation (A Case Study at Coffee & Chill, Bandar Lampung) Saputra, Ahmad Fadli; Noviaristanti, Siska
eProceedings of Management Vol. 10 No. 3 (2023): Juni 2023
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the company's internal and external factors, and formulate an alternative companystrategy according to the company's condition using the QSPM Matrix. This study uses a qualitative descriptivemethod with interview, documentation and observation data collection techniques, and strategy formulation usingIFE, EFE, IE Matrix, CPM and QSPM Matrix. The results of this study resulted in an IFE matrix score of 3.01and an EFE matrix score of 3.43, which resulted in the IE Coffee & Chill matrix being in cell I and the rightstrategy for Coffee and Chill based on the IE matrix was the grow and build strategy. In this study, Coffee & Chillis ranked 2 with a total weighted score of 3, while for Café Kiyo and Kopi 20 it has a total weighted score of 3.14and 2.91. Based on the formulation of alternative business development strategies, it can be seen that the prioritystrategies to be implemented by Coffee and Chill in competing with its competitors are (1) Moving the newbusiness location to a strategic city center with a TAS value of 2,807. It can be concluded that from a number ofknown strategies, Coffee and Chill in moving its business location is accompanied by maintaining the advantagesand business opportunities that previously existed in the old location, namely continuing to create coworkingspace facilities, maintaining a relaxed and comfortable cafe atmosphere, moving business locations to a strategiccity center and continue to prioritize customer-oriented services.Keywords-IFE, EFE, CPM, QSPM, coffee.
Pengembangan Entrepreneurial Ecosystem Bisnis Café Di Kabupaten Bandung Studi Kasus Old Coffee Dab Nyusu Doeloe Dzulfikar, Husni; Noviaristanti, Siska
eProceedings of Management Vol. 11 No. 2 (2024): April 2024
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Entrepreneurial Ecosystem merupakan suatu sistem yang terdiri dari berbagai faktor yang saling terkait dan mempengaruhikeberlangsungan suatu usaha kecil dan menengah. Faktor-faktor tersebut meliputi aspek internal perusahaan, sepertikemampuan manajemen dan sumber daya yang dimiliki, serta aspek eksternal perusahaan, seperti pasar, kompetitor, dan faktoreksternal lainnyaa. Perusahaan tidak dapat bersaing karena persaingan yang cukup ketat di sektor bisnis café setiaptahunnya.Kurang pahamnya Entrepreneurial Ecosystem antar elemen yang berpotensi karena membutuhkan ruang kolaborasi.Aktor usaha café memilki banyak kepentingan dengan beberapa aktor atau elemen akan tetapi tidak dimaksimalkan dandiperluas dari aktor atau elemen tersebut hanya transaksional saja sedangkan ada beberapa value yang belum tergali. Adanyadomain di Entrepreneurial Ecosystem yang dapat membantu setiap aktor usaha dan keterikatannya. Tujuan dari penelitian iniyaitu mengidentifikasi aktor yang berperan dalam ekosistem bisnis café di Kab.Bandung dan memahami dan menata relasi atauhubungan antar aktor dalam ekosistem bisnis café di Kab.Bandung. Dalam penelitian ini menggunakan metode kualitatifdeskriptif dengan pengujian kredibilitas data atau kepercayaan terhadap data hasil penelitian dilakukan dengan triangulasi.Trianggulasi adalah suatu cara mendapatkan data yang benar-benar absah dengan menggunakan pendekatan metode ganda.Dalam peneletian ini menggunakan cara triangulasi sumber yang teridiri: aktor usaha, forum bisnis kuliner dan pihak-pihakyang berhubungan dengan 6 domain yaitu Policy, Finance, Culture, Support, Human Capital, dan Market, juga menggunakantriangulasi teknik terdiri dari: wawancara, dokumen dan observasi. Pada penelitian ini dilakukan wawancara dengan pengusahacafé dan perwakilan dari setiap domainnya. Terdapat hasil penelitian ini dalam mapping tersebut terlihat bahwa dalamEcosystem sebuah café di Kab.Bandung berhubungan dengan beberapa aktor yang dikategorikan ke enam domain yaitu Policydengan aktor pemerintah daerah, Finance dengan aktor bank, Market dengan aktor akun Social Media dan konsumen, Culturedengan aktor karyawan, Human Capital dengan portal lowongan kerja, akun Social Media dan karyawan, dan Support denganaktor komunitas, supplier, transportasi, juga aplikasi kasir. Kata Kunci-ekosistem kewirausahaan, UMKM, strategi bisnis, industri makanan dan minuman
Analysis of The Use of Mobile Banking Applications Using The Unified Theory of Acceptance and Use of Technology 3 (UTAUT3) and Perceived Security Models For PT BCA Digital Customers Hans Wijaya, Timothy; Noviaristanti , Siska
Journal Research of Social Science, Economics, and Management Vol. 3 No. 12 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i12.679

Abstract

The current digital era 4.0 encourages various business sectors to carry out digital transformation, one of which is carried out by the banking sector which is starting to utilize smartphone technology in conducting digital-based banking financial transactions using mobile banking applications. This study aims to analyze the factors that influence the use of BLU Mobile Banking, The research model used in this study is the UTAUT-3 model with the expansion of the model by adding perceived security to customers using mobile banking, which examines the extent to which the construction of PE, EE, SI, FC, HM, HB, PV, PI and PS affects the Behavioural Intention and Use Behavior of Mobile Banking BLU. This study used a quantitative approach with purporsive sampling using the slovin formula with a total of 400 respondents. Data was analyzed using Partial Least Square (PLS) and Structural Equation Modeling (SEM) with SmartPLS data processing tools. The results showed that PE, HM, HB, PI, PS had a positive effect on BI. EE ,SI ,FC ,PV does not have a positive effect on BI. FC, HB and BI have a positive influence on UB. The influence on Behavioral Intention is 58%, while the influence on Use Behavior is 60%. This research can be used as a reference for BLU to focus on implementing mobile banking services as the main strategy in carrying out digital transformation.
Extended UTAUT2-Based Analysis of User Acceptance of EIGER’s Mobile Shopping App Perdananti, Primanola; Noviaristanti, Siska
Journal Research of Social Science, Economics, and Management Vol. 4 No. 7 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i7.782

Abstract

This study investigates user acceptance of the EIGER Adventure mobile application, designed to enhance online shopping convenience for outdoor gear enthusiasts in Indonesia. The research employs an extended UTAUT2 model, incorporating Perceived Risk and Trust variables, to analyze factors influencing consumer behavior. A purposive sampling method was used to collect data from 478 respondents who are active users of the EIGER application. The research adopts a quantitative approach, with data analyzed using Structural Equation Modeling (SEM) through SmartPLS 4. The results indicate that Social Influence and Trust significantly affect Behavioral Intention to use the app, while Habit influences both Behavioral Intention and Use Behavior. Furthermore, Behavioral Intention was found to have a positive impact on Use Behavior, suggesting that users’ intention to use the app strongly predicts actual usage behavior. These findings offer valuable insights into the factors driving user acceptance and app adoption, emphasizing the importance of Trust and Social Influence in shaping consumer behavior. The study also highlights the role of Habit in both the intention to use and actual usage of mobile shopping apps. Based on these findings, the study provides recommendations for strategies to improve user engagement and optimize the development of mobile shopping apps, particularly in the outdoor gear industry, to better meet consumer expectations and enhance the overall shopping experience
Co-Authors Adhia Ika Wahyuni Ananda Muhammad, Rafi Anggis Rizky Wiyaringtyas Arifin, Andry Ariza Putri, Ismi Despi Dadan Rahadian Djatnika, Hendra Hadiyatna Donny Trihanondo Dzulfikar, Husni Fatahillah, Ahmad Dzikra Firdaus, Muhamad Aditia Gadang Ramantoko Hadi, Fikrian Hans Wijaya, Timothy Hardiputra, Andrew Heru Sasongko Jonfort Sony Hasaoran Hutabarat Kakilangit, Kelana Kusuma Wardhani, Shinta Muhammad Awaluddin, Muhammad Perdananti, Primanola Pradichytama Raksawaruga, Muhammad Farrell Primanola Perdananti Rahmatulloh, Iman Ramadhani, Fauzia Rengganis, Rara Ayu Rivanodi, Rivanodi Sahara Syarifatul Choeriyah Saputra, Ahmad Fadli Shinta Ceysaria Yunita Silmi Izdihar Sunu Puguh Hayu Triono SW, Blasius Febrianus Dwi Timothy Hans Wijaya Widjaja, Adeline Louisa Yulianti, Dira Zaimah Nabila, Farah