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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Indonesia Jurnal Organisasi Dan Manajemen Specta Journal of Technology International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal Of Science, Technology & Management (IJSTM) Jurnal Administrasi Bisnis (J-Adbis) Journal Of World Science Asian Journal of Management Analytics Return : Study of Management, Economic and Bussines Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies The Eastasouth Management and Business eProceedings of Management Innovative: Journal Of Social Science Research Enrichment: Journal of Multidisciplinary Research and Development Blantika : Multidisciplinary Journal The Eastasouth Journal of Information System and Computer Science Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Multidisciplinary Indonesian Center Journal International Journal of Accounting and Management Information Systems Dirham: Journal of Sharia Finance and Economics
Siska Noviaristanti
Telkom University
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Social Media Usage Impacts on SME’s Firm Performance: Evidence From West Java, Indonesia Noviaristanti, Siska; Shinta Ceysaria Yunita; Sunu Puguh Hayu Triono
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.285

Abstract

This study aims to answer two questions, namely whether social media usage affects the firm performance of Small Medium Enterprise (SME), and what factors encourage SME to use social media. Using path analysis, this study proves that social media usage has a positive significant influence on firm performance of SME. While using the Technological-Organizational-Environmental (TOE) framework, it was found that organizational factor has the greatest positive influence on social media usage. Environmental factor are the second biggest factor that encourages SME to use social media. While the technological factor is the least factor that influence SME to use social media. This research was conducted in 300 SMEs in West Java, Indonesia, and involved various business sectors ranging from food and beverage to automotive. The findings of this study contribute to the academic discussion of strategic entrepreneurship on the relationship between social media usage and firm performance. The findings of this study can also provide direction to examine how is the mechanism of the relationship between social media usage and firm performance of SME. Keywords: social media usage, TOE framework, firm performance, SME
The Analysis Of Coffee Shop’s Business Strategy Formulation (A Case Study at Coffee & Chill, Bandar Lampung) Saputra, Ahmad Fadli; Noviaristanti, Siska
eProceedings of Management Vol. 10 No. 3 (2023): Juni 2023
Publisher : eProceedings of Management

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Abstract

This study aims to analyze the company's internal and external factors, and formulate an alternative companystrategy according to the company's condition using the QSPM Matrix. This study uses a qualitative descriptivemethod with interview, documentation and observation data collection techniques, and strategy formulation usingIFE, EFE, IE Matrix, CPM and QSPM Matrix. The results of this study resulted in an IFE matrix score of 3.01and an EFE matrix score of 3.43, which resulted in the IE Coffee & Chill matrix being in cell I and the rightstrategy for Coffee and Chill based on the IE matrix was the grow and build strategy. In this study, Coffee & Chillis ranked 2 with a total weighted score of 3, while for Café Kiyo and Kopi 20 it has a total weighted score of 3.14and 2.91. Based on the formulation of alternative business development strategies, it can be seen that the prioritystrategies to be implemented by Coffee and Chill in competing with its competitors are (1) Moving the newbusiness location to a strategic city center with a TAS value of 2,807. It can be concluded that from a number ofknown strategies, Coffee and Chill in moving its business location is accompanied by maintaining the advantagesand business opportunities that previously existed in the old location, namely continuing to create coworkingspace facilities, maintaining a relaxed and comfortable cafe atmosphere, moving business locations to a strategiccity center and continue to prioritize customer-oriented services.Keywords-IFE, EFE, CPM, QSPM, coffee.
Pengembangan Entrepreneurial Ecosystem Bisnis Café Di Kabupaten Bandung Studi Kasus Old Coffee Dab Nyusu Doeloe Dzulfikar, Husni; Noviaristanti, Siska
eProceedings of Management Vol. 11 No. 2 (2024): April 2024
Publisher : eProceedings of Management

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Abstract

Entrepreneurial Ecosystem merupakan suatu sistem yang terdiri dari berbagai faktor yang saling terkait dan mempengaruhikeberlangsungan suatu usaha kecil dan menengah. Faktor-faktor tersebut meliputi aspek internal perusahaan, sepertikemampuan manajemen dan sumber daya yang dimiliki, serta aspek eksternal perusahaan, seperti pasar, kompetitor, dan faktoreksternal lainnyaa. Perusahaan tidak dapat bersaing karena persaingan yang cukup ketat di sektor bisnis café setiaptahunnya.Kurang pahamnya Entrepreneurial Ecosystem antar elemen yang berpotensi karena membutuhkan ruang kolaborasi.Aktor usaha café memilki banyak kepentingan dengan beberapa aktor atau elemen akan tetapi tidak dimaksimalkan dandiperluas dari aktor atau elemen tersebut hanya transaksional saja sedangkan ada beberapa value yang belum tergali. Adanyadomain di Entrepreneurial Ecosystem yang dapat membantu setiap aktor usaha dan keterikatannya. Tujuan dari penelitian iniyaitu mengidentifikasi aktor yang berperan dalam ekosistem bisnis café di Kab.Bandung dan memahami dan menata relasi atauhubungan antar aktor dalam ekosistem bisnis café di Kab.Bandung. Dalam penelitian ini menggunakan metode kualitatifdeskriptif dengan pengujian kredibilitas data atau kepercayaan terhadap data hasil penelitian dilakukan dengan triangulasi.Trianggulasi adalah suatu cara mendapatkan data yang benar-benar absah dengan menggunakan pendekatan metode ganda.Dalam peneletian ini menggunakan cara triangulasi sumber yang teridiri: aktor usaha, forum bisnis kuliner dan pihak-pihakyang berhubungan dengan 6 domain yaitu Policy, Finance, Culture, Support, Human Capital, dan Market, juga menggunakantriangulasi teknik terdiri dari: wawancara, dokumen dan observasi. Pada penelitian ini dilakukan wawancara dengan pengusahacafé dan perwakilan dari setiap domainnya. Terdapat hasil penelitian ini dalam mapping tersebut terlihat bahwa dalamEcosystem sebuah café di Kab.Bandung berhubungan dengan beberapa aktor yang dikategorikan ke enam domain yaitu Policydengan aktor pemerintah daerah, Finance dengan aktor bank, Market dengan aktor akun Social Media dan konsumen, Culturedengan aktor karyawan, Human Capital dengan portal lowongan kerja, akun Social Media dan karyawan, dan Support denganaktor komunitas, supplier, transportasi, juga aplikasi kasir. Kata Kunci-ekosistem kewirausahaan, UMKM, strategi bisnis, industri makanan dan minuman
Analysis of The Use of Mobile Banking Applications Using The Unified Theory of Acceptance and Use of Technology 3 (UTAUT3) and Perceived Security Models For PT BCA Digital Customers Hans Wijaya, Timothy; Noviaristanti , Siska
Journal Research of Social Science, Economics, and Management Vol. 3 No. 12 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i12.679

Abstract

The current digital era 4.0 encourages various business sectors to carry out digital transformation, one of which is carried out by the banking sector which is starting to utilize smartphone technology in conducting digital-based banking financial transactions using mobile banking applications. This study aims to analyze the factors that influence the use of BLU Mobile Banking, The research model used in this study is the UTAUT-3 model with the expansion of the model by adding perceived security to customers using mobile banking, which examines the extent to which the construction of PE, EE, SI, FC, HM, HB, PV, PI and PS affects the Behavioural Intention and Use Behavior of Mobile Banking BLU. This study used a quantitative approach with purporsive sampling using the slovin formula with a total of 400 respondents. Data was analyzed using Partial Least Square (PLS) and Structural Equation Modeling (SEM) with SmartPLS data processing tools. The results showed that PE, HM, HB, PI, PS had a positive effect on BI. EE ,SI ,FC ,PV does not have a positive effect on BI. FC, HB and BI have a positive influence on UB. The influence on Behavioral Intention is 58%, while the influence on Use Behavior is 60%. This research can be used as a reference for BLU to focus on implementing mobile banking services as the main strategy in carrying out digital transformation.
Pengaruh Faktor-faktor Penilaian E-Government Terhadap Kinerja Website Online Single Submission di Kabupaten Cilacap Noviaristanti, Siska; Rengganis, Rara Ayu
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.226

Abstract

This study aims to analyze the factors that impact e-government institution performance. E-government is public services with information and communication technology (ICT) to facilitate citizen administration needed. One form of public service is in the field of licensing. The government created a licensing system called Online Single Submission (OSS). The presence of OSS makes it easier for the citizen because it is flexible to decreasing face-to-face meetings with the State Civil Apparatus (ASN) and could avoid bad things such as corruption, collusion, and nepotism. This study was conducted to determine the OSS performance assessment in Cilacap through availability efficiency, information security, information quality, service functionality, transparency, and trust. Quantitative data was collected by distributing questionnaires to the citizen who applied for permits in January-May 2022, with as many as 321 samples. Data were analyzed using Structural Equation Modeling (SEM) on LISREL 8.8 software. The results all show excellent except for transparency which has good. Therefore this research model could be applied further to measure the performance of e-government. Keywords: e-government, online single submission, performance, structural equation modeling, website
Analisis Faktor Penghambat Usaha Mikro dan Kecil pada Industri Fashion Hijab di Kota Bandung Silmi Izdihar; Siska Noviaristanti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.4853

Abstract

The fashion creative industry is the 2nd largest business unit in Indonesia, especially the fashion business category in clothing including hijab, which experienced a minimal increase in 2019-2021. Business competition can have an impact on business bankruptcy. So, it is important to create a long-term business strategy for businesses to minimize obstacles when running a business in order to avoid business bankruptcy. The purpose of this study is to determine what are the most dominant or frequent inhibiting factors in the development of micro and small businesses in the hijab fashion industry in Bandung City. This research method utilizes quantitative methods. The data collection technique used a questionnaire given to 105 respondents in Bandung City. The results of this study resulted in five factors inhibiting the development of micro and small businesses in the hijab fashion industry in Bandung City, namely Capital Limitations, Internet Mastery, Management Quality, Human Resource Limitations, and Marketing Difficulties. Limited human resources is the dominant or frequent inhibiting factor in business development. So it is recommended to involve training and continuing education to improve HR skills in the hijab fashion industry, through workshops, partnerships with educational institutions, and joining communities or business associations.
Analisis Indeks Kematangan Digital Pt. Xyz Kakilangit, Kelana; Noviaristanti, Siska
eProceedings of Management Vol. 12 No. 5 (2025): Oktober 2025
Publisher : eProceedings of Management

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Abstract

Industri pengolahan makanan merupakan salah satu sektor strategis dalam perekonomian Indonesia karena kontribusinya yang signifikan terhadap Produk Domestik Bruto (PDB) dan kemampuannya dalam menciptakan lapangan kerja. Di era transformasi digital yang berlangsung cepat, perusahaan di sektor ini dituntut untuk mengadopsi teknologi digital guna meningkatkan efisiensi operasional, kualitas produk, serta daya saing di tingkat nasional maupun global. Penelitian ini bertujuan untuk menganalisis tingkat kematangan digital PT XYZ dan merumuskan strategi yang relevan untuk meningkatkan posisi digital perusahaan berdasarkan kondisi aktual. Penelitian ini juga mengidentifikasi sejumlah faktor internal dan eksternal yang memengaruhi kematangan digital, termasuk ketersediaan infrastruktur teknologi, kualitas sumber daya manusia, budaya organisasi, serta komitmen manajemen terhadap transformasi digital. Studi ini menggunakan pendekatan Digital Maturity Position Framework yang dikembangkan oleh Md. Shahiduzzaman (2017), dengan menilai enam aspek utama: strategi digital, teknologi dan infrastruktur, proses operasional, penggunaan data dan analitik, sumber daya manusia, serta pengalaman pelanggan. Metode pengumpulan data meliputi wawancara mendalam, observasi langsung, dan dokumentasi internal perusahaan. Hasil penelitian menunjukkan bahwa PT XYZ memiliki tingkat kematangan digital yang tinggi, dengan skor Digital Capability sebesar 112,89 dan Digital Impact sebesar 112,36. Pencapaian ini menempatkan perusahaan dalam kuadran “Transformative”, yang menunjukkan bahwa perusahaan telah menjadikan digitalisasi sebagai penggerak utama inovasi dan diferensiasi kompetitif. Namun demikian, masih terdapat ruang untuk perbaikan, terutama dalam meningkatkan pengalaman pelanggan dan pemerataan dampak digital di seluruh fungsi bisnis Kata Kunci : Indeks Kematangan Digital, Transformasi Digital, Efisiensi Operasional, Strategi Bisnis
Development of strategy formulation with scenario planning approach case study on Zakat House Ali Mujianto; Siska Noviaristanti
Dirham: Journal of Sharia Finance and Economics Vol. 1 No. 1 (2025): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/josfe.v1i1.3331

Abstract

Purpose: This study aims to provide strategic solutions for Rumah Zakat over the next ten years using a scenario planning approach. It focuses on identifying driving forces, critical uncertainties, and possible future scenarios in the zakat industry, and formulating adaptive strategies. Research Methodology: A qualitative descriptive design was employed, with data collected through in-depth interviews involving internal and external stakeholders, supported by secondary data. PESTEL and Porter’s Five Forces analyses identified 29 driving forces, which were assessed using an impact/uncertainty matrix and developed into a 2×2 scenario matrix, producing four potential future situations. Results: Four scenarios were generated: Jumping Frog, Accelerate to Excellence, The Struggle, and Business as Usual as a reference description of the conditions that need to be considered when dealing with uncertain conditions in the future, so that the institution can determine its strategic direction more optimally. Institutions need to consider the implications and options strategies in each scenario to strengthen the ability of today's institutions to deal with various conditions that will arise in the future. Conclusion: Scenario planning enables Rumah Zakat to anticipate and prepare for various future conditions, reducing risks from environmental uncertainties. Implementing common strategies such as collaborating with government zakat institutions, leveraging CSR funds, fostering talent, digitizing processes, and innovating business models will enhance institutional resilience and competitiveness.. Limitations: The study is limited to a single case, a qualitative data scope, and a small number of expert informants, making generalization cautious. Contribution: This research contributes to strategic management in Islamic philanthropy by demonstrating the practical application of scenario planning for adaptive and sustainable long-term strategy formulation.
EXPLORING PERSONAL INNOVATIVENESS AS A DRIVING FACTOR IN THE TECHNOLOGY ACCEPTANCE MODEL FOR MYTELKOMSEL IMPROVING Dira Yulianti; Siska Noviaristanti
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 3 (2025): Vol. 2 No. 3 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i3.1037

Abstract

This study aims to analyze the role of Personal Innovativeness in influencing the actual use of the MyTelkomsel application through an extended Technology Acceptance Model (TAM). In this model, Personal Innovativeness is positioned as a core construct that influences three key user perceptions: Perceived Ease of Use, Perceived Usefulness, and Perceived Enjoyment. A total of 355 respondents participated in the study, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that seven out of eight hypothesized paths between constructs in the model demonstrate statistically significant effects. The only non-significant relationship is found between Perceived Ease of Use and Attitude Toward Use, suggesting that ease of use is no longer a major determinant of user attitudes toward digital applications, possibly because it is now perceived as a basic standard in technology usage. Conversely, Personal Innovativeness consistently exerts a significant influence on all three key perceptions, which in turn affect users’ attitudes, intentions, and actual behaviors. These results underscore the strategic role of innovative personal characteristics in driving adoption and active engagement with digital applications. The practical implications highlight the importance of user segmentation based on innovation levels, the development of enjoyable features, and the refinement of user experience to promote sustained engagement within digital ecosystems such as MyTelkomsel.
The Influence of TikTok Hidden-Gem Culinary Reviews on Brand Attitude and Purchase Intention   Debby Kania Bustami; Siska Noviaristanti
Jurnal Administrasi Bisnis Vol. 6 No. 1 (2026): Mei 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jab.v6i1.12663

Abstract

This study examines the influence of emotional appeal, influencer attractiveness, influencer trustworthiness, and influencer expertise on consumers’ attitudes toward brands and purchase intentions among TikTok users in Indonesia, grounded in the Source Credibility Theory framework. The research focuses on “hidden gem” culinary review content. Data were collected through an online questionnaire using a five-point Likert scale from 239 respondents and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The measurement model confirms satisfactory reliability and validity across all constructs. All five hypotheses are empirically supported. Attitude toward the brand is found to be the strongest predictor of purchase intention (β = 0.696) and serves as a central mediator between influencer credibility and consumers’ behavioral intentions. Emotional appeal exhibits the strongest effect on brand attitude (β = 0.335), followed by trustworthiness (β = 0.302), attractiveness (β = 0.237), and influencer expertise (β = 0.203). These findings extend the application of Source Credibility Theory to a relatively underexplored context and provide practical guidance for culinary businesses in designing more effective influencer marketing collaborations.
Co-Authors Abdul Ghany Lukman Nugraha Ade Naufal Febrianto Adeline Louisa Widjaja Adhia Ika Wahyuni Ali Mujianto Ananda Muhammad, Rafi Andry Arifin Anggis Rizky Wiyaringtyas Ariza Putri, Ismi Despi Blasius Febrianus Dwi SW Dadan Rahadian Debby Kania Bustami Delfi Gunardy Dira Yulianti Djatnika, Hendra Hadiyatna Donny Trihanondo Dzulfikar, Husni Fatahillah, Ahmad Dzikra Fikrian Hadi Firdaus, Muhamad Aditia Gadang Ramantoko Hadi, Fikrian Hans Wijaya, Timothy Hardiputra, Andrew Heru Sasongko Iman Rahmatulloh Jonfort Sony Hasaoran Hutabarat Kakilangit, Kelana Kusuma Wardhani, Shinta Muhammad Awaluddin Muhammad Awaluddin, Muhammad Muhammad Farrell Pradichytama Raksawaruga Primanola Perdananti Ramadhani, Fauzia Rengganis, Rara Ayu Rivanodi, Rivanodi Sahara Syarifatul Choeriyah Saputra, Ahmad Fadli Shinta Ceysaria Yunita Silmi Izdihar Sunu Puguh Hayu Triono SW, Blasius Febrianus Dwi Timothy Hans Wijaya Zaimah Nabila, Farah