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All Journal IMAGE Aptisi Transactions on Management IAIC Transactions on Sustainable Digital Innovation (ITSDI) Formosa Journal of Sustainable Research (FJSR) Blockchain Frontier Technology (BFRONT)
Pramudito, Eko Sigit
Universitas Multimedia Nusantara
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Social Sciences

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THE EFFECT OF BRAND ELEMENT CRITERIA AND BRAND IMAGE OF PRIVATE LABEL PRODUCTS ON STORE IMAGE AND ITS IMPLICATIONS ON CUSTOMER LOYALTY Annas, Mohammad; Pramudito, Eko Sigit
IMAGE : Jurnal Riset Manajemen Vol 10, No 1 (2021): IMAGE : Jurnal Riset Manajemen, April 2021
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.v10i1.32309

Abstract

This study aims to analyze the effects and aspects of store images and customers loyalty. Independent variable in this research is criteria of brand element and brand image, and dependent variables are store image and customer loyalty. This research were using questionnaires collected from 302 respondents who buy products with private label brand on their shopping baskets during Pandemic Covid-19 period. The result showed that brand element criteria had significant effect on store image and the same as brand image gave significant effect on store image, and store image significantly affect the customer loyalty. The conclusion derived from this study was to keep the private brand element criteria on the sight of customer side, maintain its good image because the brand effecting also the store image where the private label brand sold. Reinforcing store image periodically to maintain its customer loyalty should be done periodically and frequently. Keywords: Private label;Private Brand;Brand Element;Brand Image;Store Image
The Influence of Physical Attractiveness, Social Attractiveness and Attitude Homophily towards the Credibility of Travel Vlogger Eko Sigit Pramudito; Nosica Rizkalla; Purnamaningsih Purnamaningsih
Formosa Journal of Sustainable Research Vol. 1 No. 7 (2022): December 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v1i7.2150

Abstract

The COVID-19 pandemic has caused a decline in the Indonesian economy, including the tourism sector. As the condition has been improving in 2021, several strategies have been initiated to restore consumer interest in visiting tourist attractions. One of the ways is by collaborating with travel vloggers or travel influencers to promote tourist attractions. However, in-depth consideration is needed in the selection of the representative travel vlogger. The chosen figure must be credible so that the results of the review or recommendation can be trusted by consumers. This study aims to examine whether attitude homophily, physical attractiveness and social attractiveness can affect the credibility of a travel vlogger or travel influence. Based on the results of the multiple regression analysis, it is evident that the three proposed factors have a significant effect on the credibility of travel vloggers or travel influencers
Reinventing Human Resource Practices Through Digital Marketing Platforms and Remote Work Technologies Pramudito, Eko Sigit; Widayanti, Riya; Purnama, Suryari; Al-Farouqi, Kamal Arif
APTISI Transactions on Management (ATM) Vol 9 No 3 (2025): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/m4qs8j08

Abstract

The digital era has transformed human resource (HR) management, with or- ganizations adopting digital platforms, remote work technologies, and digital marketing strategies to improve productivity, optimize talent management, and enhance employer branding. These innovations also support Sustainable Devel- opment Goals (SDGs), including SDG 4 (Quality Education), SDG 8 (DecentWork and Economic Growth), and SDG 9 (Industry, Innovation, and Infrastructure). This study examines how HR practices are reinvented through dig- ital tools and marketing-driven initiatives, focusing on recruitment, employee engagement, performance management, and training, while highlighting chal- lenges and opportunities. A qualitative descriptive approach analyzed sec- ondary data from peer-reviewed journals, case studies of multinational corpora- tions and SMEs, and industry reports published between 2021 and 2025. Con- tent analysis identified themes related to HR digital adoption, workforce en- gagement, marketing integration, and strategic implications. HR digitalization poses challenges such as employee resistance, digital literacy gaps, cybersecu- rity risks, and maintaining organizational culture. Opportunities include greater flexibility, cost efficiency, improved engagement, enhanced employer branding, and access to global talent pools. Digital platforms, remote work, and marketing strategies are strategic assets reshaping HR management and aligning practices with sustainability goals.
Business Artificial Intelligence for Enhancing Sustainable Decision Intelligence Muttaqin Choiri; Eko Sigit Pramudito; Felix Sutisna; Rio Squire Sean
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 7 No 1 (2025): October
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v7i1.712

Abstract

Business Artificial Intelligence (BAI) has become a key driver of organizational transformation, enabling advanced analytics, intelligent automation, and data-driven strategic decision-making. However, despite rapid technological progress, empirical research explaining how AI capability, algorithmic transparency, and task–technology alignment collectively shape Sustainable Decision Intelligence (SDI) within real business environments remains limited. To address this gap, this study introduces a novel BAI–SDI framework integrating AI Capability, Algorithmic Transparency, Task-Technology Fit (TTF), Decision Quality, and Sustainable Decision Intelligence as core constructs influencing long-term strategic and sustainable decision outcomes. Using a quantitative approach with Structural Equation Modeling–Partial Least Squares (SEM–PLS), survey data were collected from 402 professionals working in AI- integrated business sectors across Indonesia. The empirical results indicate that AI Capability significantly enhances Task-Technology Fit, while Algorithmic Transparency strongly predicts Decision Quality, emphasizing the importance of interpretability and accountability in trust-driven decision processes. Furthermore, Task-Technology Fit mediates the impact of AI Capability on Decision Quality, demonstrating that effective system-task alignment is essential for maximizing organizational value. The findings provide theoretical advancements by positioning SDI as an empirical extension of decision management theory and offer practical guidance for implementing ethical, transparent, and future-ready AI strategies within business environments. Overall, this study contributes actionable insights for strengthening governance and accelerating sustainable digital transformation in increasingly competitive and AI-driven decision ecosystems.
Optimizing Digital Business Growth Through Effective Search Engine Optimization Practices Eko Sigit Pramudito; Marviola Hardini; Nasrul Hidayat; Ramiro Santiago Ikhsan
Blockchain Frontier Technology Vol. 6 No. 2 (2027): Blockchain Frontier Technology
Publisher : IAIC Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/b-front.v6i2.1086

Abstract

This study examines the role of Search Engine Optimization (SEO) in supporting digital business growth within an increasingly competitive online environment. As digital transformation accelerates, many businesses continue to face challenges related to limited online visibility, low search engine rankings, and intense market competition. To address these issues, this research investigates the influence of four key SEO dimensions keyword optimization, content quality, technical SEO, and backlink strategy on digital business growth, measured through website traffic, brand visibility, customer engagement, and online sales performance. A quantitative research approach was employed, with data collected through structured questionnaires distributed to business owners and digital marketing practitioners and analyzed using multiple regression analysis. The results indicate that SEO significantly contributes to digital business growth, with content optimization demonstrating the strongest positive effect (β = 0.312, p < 0.001), followed by technical SEO (β = 0.287, p = 0.001) and backlink strategy (β = 0.254, p = 0.003). Furthermore, the regression model explains 55.1% of the variance in digital business growth (R² = 0.551), indicating substantial predictive capability. These findings suggest that integrated SEO practices enhance online visibility, attract potential customers, increase customer engagement, and improve sales performance. Therefore, SEO should be regarded as a strategic component of digital marketing initiatives that enables businesses to strengthen competitiveness, support sustainable growth, and achieve long-term success in the evolving digital marketplace
Building Authentic Engagement Through Strategic Social Media Communication Rosa Lesmana; Eko Sigit Pramudito; Eka Devonte Archer
APTISI Transactions on Management (ATM) Vol 10 No 3 (2026): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/3g15va39

Abstract

Social media has become an important digital infrastructure for organizations to engage stakeholders, adapt communication practices, and create long-term relational value. However, the increasing emphasis on algorithmic optimization and engagement metrics may encourage superficial interactions and weaken authentic relationships with audiences. This study examines the theoretical foundations and strategic elements of authentic social media engagement and develops a conceptual framework for managing digital engagement as an organizational capability. A qualitative conceptual literature review was conducted by examining relevant peer-reviewed studies, industry reports, and documented cases identified through Google Scholar, Scopus, and ScienceDirect. The literature was analyzed through theoretical comparison and thematic synthesis based on Social Exchange Theory, Parasocial Interaction Theory, and Uses and Gratifications Theory. The analysis identifies four interconnected pillars of authentic engagement, namely consistency, relatability, reciprocity, and community-centered communication. These dimensions indicate that effective digital engagement extends beyond conventional metrics such as likes, views, shares, and follower growth toward interaction quality, repeat participation, trust, advocacy, retention, and community attachment. From a digital transformation perspective, authentic engagement can function as an organizational capability that integrates digital platforms, audience insights, content management, and responsive communication into stakeholder-oriented decision-making. The proposed framework provides managerial guidance for developing digital engagement strategies, allocating resources, adapting to changing platform environments, and balancing algorithmic optimization with responsible and sustainable communication. The study contributes a theoretically integrated perspective on authentic digital engagement and its role in strengthening organizational adaptability, stakeholder relationships, and sustainable digital value creation.
Co-Authors Al-Farouqi, Kamal Arif Annas, Mohammad Eka Devonte Archer Felix Sutisna Marviola Hardini Muttaqin Choiri Nasrul Hidayat Nosica Rizkalla Purnamaningsih Purnamaningsih Ramiro Santiago Ikhsan Rio Squire Sean Riya Widayanti Rosa Lesmana Suryari Purnama