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All Journal Aptisi Transactions on Management ADI Journal on Recent Innovation (AJRI) ADI Bisnis Digital Interdisiplin (ABDI Jurnal) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi
Al-Farouqi, Kamal Arif
Unknown Affiliation
Religion Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Other

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Reinventing Human Resource Practices Through Digital Marketing Platforms and Remote Work Technologies Pramudito, Eko Sigit; Widayanti, Riya; Purnama, Suryari; Al-Farouqi, Kamal Arif
APTISI Transactions on Management (ATM) Vol 9 No 3 (2025): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/m4qs8j08

Abstract

The digital era has transformed human resource (HR) management, with or- ganizations adopting digital platforms, remote work technologies, and digital marketing strategies to improve productivity, optimize talent management, and enhance employer branding. These innovations also support Sustainable Devel- opment Goals (SDGs), including SDG 4 (Quality Education), SDG 8 (DecentWork and Economic Growth), and SDG 9 (Industry, Innovation, and Infrastructure). This study examines how HR practices are reinvented through dig- ital tools and marketing-driven initiatives, focusing on recruitment, employee engagement, performance management, and training, while highlighting chal- lenges and opportunities. A qualitative descriptive approach analyzed sec- ondary data from peer-reviewed journals, case studies of multinational corpora- tions and SMEs, and industry reports published between 2021 and 2025. Con- tent analysis identified themes related to HR digital adoption, workforce en- gagement, marketing integration, and strategic implications. HR digitalization poses challenges such as employee resistance, digital literacy gaps, cybersecu- rity risks, and maintaining organizational culture. Opportunities include greater flexibility, cost efficiency, improved engagement, enhanced employer branding, and access to global talent pools. Digital platforms, remote work, and marketing strategies are strategic assets reshaping HR management and aligning practices with sustainability goals.
Video Storytelling as an Effective Strategy for College Brand Awareness Gantino, Rilla; Apriani, Desy; Ningrum, Fanani Islamia; Fahrudin, Rifqi; Al-Farouqi, Kamal Arif; Henry, Bintang Nanda
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 2 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i2.1303

Abstract

As digital threats to privacy and data integrity continue to rise, cybersecurity has become a critical issue in the business and financial sectors. However, existing risk mitigation strategies tend to focus primarily on technical aspects, often overlooking the ethical dimensions that are vital for governance and decision-making, especially in the development and implementation of emerging technologies such as Artificial Intelligence (AI). This study aims to explore the role of ethical principles in cybersecurity risk mitigation through a Systematic Literature Review (SLR). A total of eleven relevant articles were analyzed using the SALSA framework (Search, Appraisal, Literature Systems, Analysis). The findings indicate that ethical values such as transparency, accountability, fairness, and compliance with regulations play a significant role in enhancing the effectiveness of cybersecurity strategies. Key challenges identified include the absence of global ethical standards, limited human resources with digital ethics expertise, and ethical dilemmas in the use of AI. This review underscores the necessity of integrating ethical values into organizational policies, technologies, and cultures to establish more sustainable and trustworthy cybersecurity systems.
Emerging Educational Technologies and Their Influence on Preschool Learning Outcomes Ardien, Annisa; Ulita, Novena; Al-Farouqi, Kamal Arif; Solahudin
Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Vol 4 No 2 (2026): March
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/mentari.v4i2.1047

Abstract

This study examines the influence of emerging educational technologies on preschool learning outcomes amid the increasing integration of digital tools such as educational applications, interactive games, and multimedia based platforms in early childhood education. Using a quantitative approach with a quasi experimental design, the study involved 167 preschool students who participated in technology-enhanced learning activities over a defined instructional period. Data were collected through structured observations, standardized assessments of learning outcomes, and teacher evaluations to comprehensively measure cognitive, social, and emotional development. The findings indicate that the use of emerging educational technologies has a statistically significant positive effect on preschool learning outcomes, particularly in improving student engagement, foundational literacy skills, problem-solving abilities, and cooperative behaviors compared to traditional instructional methods. In addition, teachers reported better classroom interaction, increased instructional efficiency, improved student participation, and more effective learning management when digital tools were implemented appropriately. These results suggest that the integration of technology not only enhances academic related skills but also supports broader developmental aspects of young learners. Therefore, the study highlights the importance of thoughtful and well structured implementation of educational technologies to maximize their benefits in early childhood education settings, ensuring sustainable, inclusive, and developmentally appropriate learning experiences.
Governance Frameworks for Sustainable Artificial Intelligence in Digital Business Practices Sunarya, Po Abas; Handra, Tessa; Syahyono, Syahyono; Al-Farouqi, Kamal Arif; Sihotang, Sondang Visiana
ADI Journal on Recent Innovation (AJRI) Vol. 7 No. 2 (2026): March
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ajri.v7i2.1443

Abstract

The rapid advancement of digital technologies has accelerated organizational transformation across industries, compelling firms to adopt emerging innovations such as Artificial Intelligence (AI) and cloud computing to enhance operational efficiency, scalability, and data-driven decision-making. Despite their growing adoption, challenges related to security, governance, and sustainability often constrain the realization of their full strategic value. This study aims to investigate the integrated role of AI and cloud computing in supporting secure and sustainable digital transformation, particularly in relation to efficiency, governance, and sustainability outcomes aligned with the Sustainable Development Goals (SDGs). A qualitative research design based on a systematic literature review was employed to synthesize insights from prior studies on AI, cloud computing, and digital transformation. The findings indicate that cloud computing provides scalable and secure infrastructure, while AI enhances intelligent automation, predictive analytics, and decision-making capabilities. Furthermore, their integration generates synergistic effects that improve operational efficiency, strengthen data governance, and support sustainability through optimized resource utilization. These results highlight the complementary relationship between cloud computing and AI in enabling secure, efficient, and sus- tainable digital ecosystems. This study contributes to the digital transformation and governance literature by offering an integrated conceptual perspective and provides practical insights for organizations in aligning technological adoption with sustainability and governance objectives.
Co-Authors Ardien, Annisa Desy Apriani Fahrudin, Rifqi Handra, Tessa Henry, Bintang Nanda Ningrum, Fanani Islamia Novena Ulita Po Abas Sunarya Pramudito, Eko Sigit Riya Widayanti Sihotang, Sondang Visiana Solahudin Suryari Purnama Syahyono, Syahyono