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All Journal JURNAL DINAMIKA MANAJEMEN DAN BISNIS Journal of Social And Economics Research Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Bisnis, Manajemen, dan Keuangan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Manajemen Bisnis Era Digital JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI journal of social and economic research Jurnal Riset Multidisiplin Edukasi AT-TAKLIM: Jurnal Pendidikan Multidisiplin Jurnal Ekonomi, Manajemen, Akuntansi Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Dewi Agustin Pratama Sari
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Product Quality, Social Media Marketing, dan Perceived Value Terhadap Purchase Decision (Studi pada Pengguna Produk Smartphone di DKI Jakarta) Kevin Arya Chandra; Agung Kresnamurti Rivai P; Dewi Agustin Pratama Sari
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 2 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0302.09

Abstract

This study aims to determine the effect of product quality, social media marketing, and perceived value on purchase decisions, and the indirect effect of product quality and social media marketing on purchase decisions through perceived value. This research uses quantitative methods. The data collection method in this study used a survey method by distributing questionnaire instruments. The object of this research is respondents who are product users as well as social media followers from Realme. The number of respondents in this study was 249 people. The data analysis technique in this study will be analyzed using the SEM assisted by the SPSS Version 25.0 and Lisrel 8.8 applications. The results of hypothesis testing indicate that there is a positive and significant relationship between all hypotheses. Keywords: Product Quality, Social Media Marketing, Perceived Value, Purchase Decision Penelitian ini bertujuan untuk mengetahui pengaruh langsung product quality, social media marketing, dan perceived value terhadap purchase decision, serta pengaruh tidak langsung product quality dan social media marketing terhadap purchase decision melalui perceived value. Penelitian ini menggunakan metode kuantitatif. Metode pengumpulan data pada penelitian ini menggunakan metode survey dengan menyebarkan instrumen kuesioner. Objek penelitian ini adalah responden yang merupakan pengguna produk sekaligus pengikut media sosial dari Realme. Jumlah responden pada penelitian ini adalah sebanyak 249 orang. Teknik analisis data pada penelitian ini akan dianalisis dengan menggunakan SEM dengan dibantu oleh aplikasi SPSS Versi 25.0 dan Lisrel 8.8. Hasil pengujian hipotesis menunjukkan bahwa terdapat pengaruh hubungan positif dan signifikan pada semua hipotesis. Kata kunci: Product Quality, Social Media Marketing, Perceived Value, Purchase Decision
Analisis Niat Pembelian Ulang Masker Kesehatan di Masa Pandemi Covid-19 Rangga Dewa Nugraha; Mohamad Rizan; Dewi Agustin Pratama Sari
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 4 No. 1 (2023): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0401.04

Abstract

ABSTRACT This study aims to determine the positive and significant influence of product quality and perceived price on repurchase intention through customer satisfaction. The data collection method used a survey method with an instrument in the form of a questionnaire. The study sample collected amounted to 200 softies mask customer respondents. Data analysis used SPSS 25 and Lisrel 8.8 software to process and analyze with SEM method. The results of hypothesis promotion show that product quality has a positive and significant effect on customer satisfaction, perceived price has a positive and insignificant effect on customer satisfaction, product quality has a negative and insignificant effect on repurchase intentions, perceived price has a positive and significant effect on repurchase intentions, customer satisfaction has a positive and insignificant effect on repurchase intentions, product quality has a positive and insignificant effect to repurchase intentions meditiated by customer satisfaction, and perceived prices have a positive and insignificant effect on repurchase intentions mediated by customer satisfaction. ABSTRAK Penelitian ini bertujuan untuk menentukan pengaruh kualitas produk dan persepsi harga terhadap niat pembelian ulang yang dimediasi oleh kepuasan pelanggan. Metode pengumpulan data menggunakan metode survei dengan instrumen berupa kuesioner. Sampel penelitian yang dikumpulkan berjumlah 200 responden pelanggan masker Softies. Analisis data menggunakan perangkat lunak SPSS 25 dan Lisrel 8.8 untuk mengolah dan menganalisis data hasil penelitian dengan metode SEM. Hasil pengujian hipotesis menunjukkan kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan, Persepsi harga berpengaruh positif dan tidak signifikan terhadap kepuasan pelanggan, kualitas produk berpengaruh positif dan tidak signifikan terhadap niat pembelian ulang, Persepsi harga berpengaruh positif dan signifikan terhadap niat pembelian ulang, kepuasan pelanggan berpengaruh positif dan tidak signifikan terhadap niat pembelian ulang, kualitas produk berpengaruh positif dan tidak signifikan terhadap niat pembelian ulang dimediasi kepuasan pelanggan, dan persepsi harga berpengaruh positif dan tidak signifikan terhadap niat pembelian ulang dimediasi kepuasan pelanggan.
The Influence of Brand Reputation, Quality of Information, and Word of Mouth on Brand Trust to Build Brand Loyalty in Environmentally Friendly Body Care Products Salwa Salsabila, Julia; Usep Suhud; Dewi Agustin Pratama Sari
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 7 No. 1 (2024): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.07.1.4

Abstract

The purpose of this research is to determine the influence of brand reputation, quality of information, and word of mouth on brand reputation in environmentally friendly body care products. This quantitative research method collects data through questionnaires. A total of 254 respondents were sampled using purposive sampling technique. The objects taken in this research were respondents who had purchased environmentally friendly body care products at least 3 times in DKI Jakarta and were at least 18 years old. This research uses SPSS version 26 software and SEM (Structural Equation Model) from AMOS software to carry out the analysis and processing of research data. The results obtained in this research show that brand reputation, quality of information, and word of mouth have a positive and significant effect on brand trust. Apart from that, brand reputation and brand trust have a positive and significant effect on brand loyalty.
Analisis Pemasaran Konten Media Sosial pada Perum Bulog Wilayah DKI Jakarta - Banten: Instagram @bulogbisnis.jakarta Clara Elena; Sholikhah Sholikhah; Dewi Agustin Pratama Sari
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i3.288

Abstract

The purpose of this research is to analyze social media content marketing. This research uses a descriptive method with a qualitative approach. The subject of this research is Instagram @bulogbisnis.jakarta. The method in this research is a case study. The data sources in this study are primary sources. Data analysis in this study uses thematic analysis. The theory used in this research is using Chris Heurer 4C theory (Context, Communication, Collaboration, Connection) The activities used in data analysis are data reduction, data presentation, and conclusion drawing. Based on the results of research processing and analysis, the following conclusions were drawn: The conclusion can be gained at the context point, namely the content uploaded by Instagram @bulogbisnis.jakarta is easy to understand in terms of meaning and communicative language style. The conclusion that was gained at the communication point was that the content uploaded by Instagram @bulogbisnis.jakarta was quite clear and accurate with the actual situation but received few comments due to the lack of creativity in the content, on the other hand the uploaded content still created a positive perception of Bulog's image and made a big contribution because it created new orders through direct messages and call centers listed in the uploaded content. The conclusion that can be gained at the collaboration point is that Instagram @bulogbisnis.jakarta has utilized the features available on Instagram to make it easier for followers to see the uploaded content and Bulog has collaborated quite well with Instagram @bulogbisnis.jakarta by reposting uploads from Instagram @bulogbisnis.jakarta. The conclusion gained at the connection point is that it has made improvements in the speed of response both from comments, direct messages and call centers and to maintain good and sustainable relationships with followers, Instagram @bulogbisnis.jakarta provides appreciation through giveaway content.
ANALISIS E-SERVICE QUALITY PADA APLIKASI TOKOPEDIA Azka Muhamad Zarfan; Sholikhah, Sholikhah; Dewi Agustin Pratama Sari
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.512

Abstract

Penelitian ini menganalisis kualitas layanan elektronik (E-Service Quality) pada Tokopedia dengan fokus pada tujuh dimensi utama: efisiensi, ketersediaan sistem, pemenuhan, privasi, responsivitas, kompensasi, dan kontak. Hasil analisis data menunjukkan bahwa Tokopedia masih memiliki beberapa area yang perlu diperbaiki untuk mencapai efisiensi optimal, terutama dalam peningkatan fungsi pencarian, waktu muat halaman, proses checkout, dan dukungan pelanggan. Ketersediaan sistem juga memerlukan optimisasi untuk mengatasi waktu respons yang lambat, terutama saat lalu lintas tinggi. Dalam hal pemenuhan, manajemen stok, keakuratan pesanan, dan kecepatan pengiriman masih perlu ditingkatkan untuk memenuhi kebutuhan pelanggan dengan lebih baik. Privasi data pengguna adalah area lain yang memerlukan perhatian lebih, dengan fokus pada peningkatan keamanan penyimpanan data. Responsivitas layanan pelanggan Tokopedia juga perlu diperbaiki dengan memberikan informasi yang tepat waktu mengenai status pesanan dan penanganan masalah. Proses kompensasi memerlukan penyederhanaan dan peningkatan transparansi untuk mempercepat pemberian kompensasi. Terakhir, sistem kontak dan layanan pelanggan Tokopedia harus lebih ditingkatkan dalam hal aksesibilitas, responsivitas, dan kualitas interaksi untuk memberikan pengalaman pengguna yang lebih baik.
Analisis Promosi Instagram Melalui Pendekatan AISAS pada Atlantis Water Adventure Ancol Syifa Ul Aulia; Andi Muhammad Sadat; Dewi Agustin Pratama Sari
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i1.3947

Abstract

This study aims to examine the social media marketing activities of Instagram for Atlantis Water Adventure Ancol. Data collection was conducted using a survey with a questionnaire distributed online. The population of this study consists of people in DKI Jakarta who meet the following criteria: aged 18 years and above, have an Instagram account, and have seen promotional content from Atlantis Water Adventure Ancol on Instagram. This study involved 200 respondents, and the data were analyzed using SPSS Version 29 for validity and reliability testing, as well as data testing using average scores. The results show that the AISAS method (Attention, Interest, Search, Action, and Share) is highly effective in social media marketing for Atlantis Water Adventure Ancol on Instagram.
Pengaruh Brand Ambassador, Brand Image, dan Product Quality Terhadap Purchase Decision Produk Body Care di Jabodetabek Meyyfa Nuri Yanti; Muhammad Andi Sadat; Dewi Agustin Pratama Sari
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 4 No. 1 (2023): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0401.08

Abstract

ABSTRACT The use of cosmetics is very well known among women, but the market share of cosmetics is currently starting to expand to men and children, causing competition between various brands. Each company is trying to find ways to attract consumers, such as using brand ambassadors. In addition to brand ambassadors, brand image and product quality will be measured in this research. Thus, this research aims to analyse the influence of brand ambassadors, brand image, and product quality on the purchase decision of body care products in Jabodetabek. The samples in this research were users of various body care products in Jakarta, Bogor, Depok, Tangerang, and Bekasi. This research uses a quantitative approach using a non-probability sampling technique, namely the purposive sampling method. The number of samples in this study was 270 respondents who were at least 17 years old. This research used a structural equation modelling (SEM) data analysis. The results found in this research show the influence between brand ambassadors, brand image, and product quality on the purchase decision of body care products in Jabodetabek. ABSTRAK Penggunaan kosmetik sangat terkenal dikalangan wanita, namun pangsa pasar kosmetik saat ini mulai melebar ke pria dan anak-anak sehingga menimbulkan persaingan antar berbagai brand. Masing-masing perusahaan berusaha mencari cara untuk menarik konsumen, seperti penggunaan brand ambassador. Selain brand ambassador, variabel brand image dan produk quality akan diukur pada penelitian ini. Sehingga, penelitian ini bertujuan untuk menganalisis pengaruh brand ambassador, brand image dan product quality terhadap purchase decision produk body care di Jabodetabek. Sampel dalam penelitian ini adalah pengguna berbagai produk body care di Jakarta, Bogor, Depok, Tangerang dan Bekasi. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan teknik non-probability sampling yaitu metode purposive sampling. Jumlah sampel dalam penelitian ini sebanyak 270 responden yang berusia minimal 17 tahun. Penelitian ini menggunakan model analisis data structural equation modeling (SEM). Hasil yang ditemukan pada penelitian ini menunjukkan adanya pengaruh antara brand ambassador, brand image dan product quality terhadap purchase decision produk body care di Jabodetabek.
INVESTIGATION OF THE ROLE OF SOCIAL MEDIA MARKETING IN INCREASING CONSUMERS' PURCHASE INTENTION IN BOTTELED DRINKING WATER Hana Nuraini; Usep Suhud; Dewi Agustin Pratama Sari
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 7 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Juli 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i7.692

Abstract

The purpose of this study was to determine the effect of social media marketing, brand awareness, perceived value, and brand image on purchase intention of consumers of bottled drinking water. The research method used in this study is quantitative method by distributing questionnaires. Sampling using purposive sampling technique and obtained 250 respondents as a sample. This research was processsed using SPSS version 26.0 and SEM (Structural Equation Model) through AMOS to analyze and generate data from this study. The findings show that Brand Awareness, Perceived Value, Brand Image has positive and significant effect on Social Media Marketing. Social Media Marketing has positive and significant effect on Purchase Intention. Brand Awareness, Perceived Value, and Brand Image has no effect on Purchase Intention. This research provides important implications for management who need to improving their marketing strategy on social media to push the purchase intention of consumers.
Pengaruh Atitude dan Health Consciousness terhadap Intention to Purchase Organic Food yang Dimoderasi Knowledge pada Konsumen di DKI Jakarta Aprilia Wahyu Budiarti; Nadya Fadillah Fidyallah; Dewi Agustin Pratama Sari
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4 (2025): JULI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i4.1221

Abstract

Penelitian ini menguji intention to purchase organic food pada konsumen di DKI Jakarta. Penelitian ini bertujuan untuk mengidentifikasi pengaruh intention to purchase organic food melalui attitude dan health consciousness. Lalu, apakah knowledge memoderasi hubungan attitude dan health consciousness terhadap intention to purchase organic food. Sampel penelitian sebanyak 248 responden. berusia minimal 17 tahun, mengetahui makanan organik, dan berdomisili di DKI Jakarta. Metode kuantitatif digunakan dalam penelitian ini. Hasil penyebaran data kuesioner akan dianalisis melalui SEM PLS menggunakan Smart PLS versi 4.1.1.3. Berdasarkan hasil analisis menunjukkan bahwa attitude berpengaruh secara positif dan signifikan terhadap intention to purchase organic food, health consciousness berpengaruh secara positif dan signifikan terhadap intention to purchase organic food, knowledge tidak dapat memoderasi hubungan attitude terhadap intention to purchase organic food, dan knowledge tidak dapat memoderasi hubungan health consciousness terhadap intention to purchase organic food.Kata Kunci: Attitude; Health Consciousness; Knowledge; Intention to Purchase Organic Food
PENGARUH BRAND IMAGE, COUNTRY OF ORIGIN DAN PERCEIVED QUALITY TERHADAP PURCHASE INTENTION SMARTPHONE: STUDI PADA PENGGUNA DI DKI JAKARTA Dewi Linda Sari; Nadya Fadillah Fidyallah; Dewi Agustin Pratama Sari
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4 (2025): JULI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i4.1222

Abstract

Abstract. This study aims to analyze the influence of Brand Image, Country of Origin, and Perceived Quality on Purchase Intention of smartphones, with a case study on users in Jakarta. The research is motivated by the growing competition among smartphone brands and the importance of consumer perception in terms of brand image, product origin, and perceived quality in shaping buying intentions. A quantitative approach was employed using a survey method. Data were collected through an online questionnaire distributed to 150 smartphone users in Jakarta. The data were analyzed using multiple linear regression to examine the relationships between variables. The results reveal that Brand Image and Perceived Quality have a positive and significant influence on Purchase Intention, while Country of Origin does not have a significant effect. These findings imply that companies should focus on strengthening brand image and enhancing perceived product quality in their marketing strategies. Keywords: Brand Image, Country of Origin, Perceived Quality, Purchase Intention, Smartphone Abstrak. Penelitian ini bertujuan untuk menganalisis pengaruh Brand Image, Country of Origin, dan Perceived Quality terhadap Purchase Intention smartphone dengan studi kasus pada pengguna di Jakarta. Latar belakang penelitian ini didasari oleh meningkatnya persaingan merek smartphone serta pentingnya persepsi konsumen terhadap citra merek, asal negara produk, dan kualitas yang dirasakan dalam mempengaruhi niat beli. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner online yang disebarkan kepada 150 responden pengguna smartphone di Jakarta. Teknik analisis data yang digunakan adalah regresi linear berganda untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa Brand Image dan Perceived Quality berpengaruh positif dan signifikan terhadap Purchase Intention, sedangkan Country of Origin tidak berpengaruh signifikan. Temuan ini memberikan implikasi bagi perusahaan dalam merancang strategi pemasaran yang berfokus pada penguatan citra merek dan peningkatan persepsi kualitas produk. Kata kunci: Brand Image, Country of Origin, Perceived Quality, Purchase Intention, Smartphone
Co-Authors Ade Rizki Shabiha Agung Kresnamurti Rivai P Andi Muhammad Sadat Aprilia Wahyu Budiarti Azka Muhamad Zarfan Christian Wiradendi Wolor Clara Elena Dewi Linda Sari Hana Nuraini Ika Febrilia Kevin Arya Chandra Kurniaty Melisa Lutfi Nur Andini1 Meyyfa Nuri Yanti Mohamad Rizan Muhammad Andi Sadat Nadya Fadillah Fidyallah Putri Meylana Rangga Dewa Nugraha Said Maulana Salwa Salsabila, Julia Sholikhah Sholikhah Sholikhah Sholikhah, Sholikhah Syifa Ul Aulia Usep Suhud