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All Journal GEMA EKONOMI Jurnal Penelitian Inovatif Jurnal Ilmu Manajemen Advantage Empowerment Society JRAP (Jurnal Riset Akuntansi dan Perpajakan) Capacitarea : Jurnal Pengabdian Kepada Masyarakat Innovative: Journal Of Social Science Research Jurnal Manajemen dan Penelitian Akuntansi (JUMPA)
Rahayu, Susilowati
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Empowerment Society

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Marketing Assistance and Herbal Products Market Expansion of Paguyuban Jamu Gendong Desa Ngablak Safii, Azis; Rahayu, Susilowati; Anom, Latifah
IMPOWERMENT SOCIETY Vol 5 No 1 (2022): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v5i1.720

Abstract

The Corona pandemic has occurred globally by closing access to residential areas by residents from immigrants and foreign traders. The protection of the area has caused almost all business activities of members of Paguyuban Jamu Gendong Desa Ngablak to stop because they cannot sell directly to consumers. The MSME empowerment program for Herbal Medicine in Ngablak Village aims to provide sales solutions for business actors without direct contact with consumers. Social media and e-commerce-based marketing assistance aim to increase the sales turnover of herbal medicine through direct orders for herbal products from Ngablak Village herbal producers by consumers. Meanwhile, the development of ready-to-brewed herbal products is expected to provide a more comprehensive market share with herbal products with a longer shelf life.
Community Empowerment Through Ecotourism Development of Grogolan Lake, Ngunut Vilage Safii, Abdul Azis; Rahayu, Susilowati; Amrina, Hafidza Nash'ul
IMPOWERMENT SOCIETY Vol 6 No 1 (2023): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v6i1.956

Abstract

Grogolan Lake ecotourism was initiated to save Grogolan Lake as one of the major water sources which play a vital role in Agriculture and various other sectors in the Bojonegoro area, with another aim to empower the community around natural attractions. The Wana Abadi Tourism Awareness Group (POKDARWIS) has introduced the concept of Grogolan Lake Ecotourism and the Ngintir Nang Kali Grogolan for the economic development the residents of Ngunut Village. Implementing the Community Partnership program is intended to help solve some of the problems currently faced by POKDARWIS Wana Abadi, namely management problems and marketing problems in ecotourism development. The solutions offered to solve this problem include assisting in the preparation strategic plan of POKDARWIS Wana Abadi, pioneering outbound education, developing ecotourism educational tours, developing ecoprint educational tours, and social media-based ecotourism marketing assistance to make Grogolan Lake and River Ecotourism become a leading tourist destination in the Bojonegoro city. The results of implementing a series of community partnership programs include formulating the Statute Documents of Wana Abadi Organizations, increasing interest in visiting Grogolan ecotourism through offering outbound tours and ecoprint educational tours, and implementing a social media-based tourism marketing strategy.
Co-Authors Abdul Azis Safii Alifah, Fatma Nova Dwi Amrina, Hafidza Nash?ul Anom, Latifah Choirul Huda Duwi Nuvitalia Endang Wuryandini, Endang Febriani, Defi Falentin Febriyaningsih, Ani Fine Reffiane Hasan Bisri Hidyatin, Dina Alafi Islah, Ade Asmaul Lestariatun, Lestariatun Murtini Murtini, Murtini Nisa, Alfi Khoirun Novaliya, Novaliya Safii, Azis Sufianti, Ima