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All Journal Edukasi: Jurnal Pendidikan dan Pengajaran JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) YUME : Journal of Management Jurnal Ilmiah Manajemen Kesatuan
Nurahman, Ikhsan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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THE EFFECT OF CUSTOMER VALUE AND CUSTOMER EXPERIENCE ON REPURCHASE DECISIONS THROUGH CUSTOMER SATISFACTION ON GRAB ONLINE TRANSPORTATION (Survey of Grab Customers in Sleman Regency) Nurahman, Ikhsan
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 8, No 2 (2021): JMBI UNSRAT Volume 8 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v8i2.35039

Abstract

Abstract: The purpose of this study was to determine the direct influence of customer value and customer experience on repurchase decisions through customer satisfaction on online transportation Grab in Sleman. This type of research uses quantitative research with survey methods. The sample in this study is purposive sampling, namely the technique of determining the sample with certain considerations. Data collection in this study used a survey technique using a questionnaire. The results of the study include, customer value has a positive effect on repurchase decisions on Grab online transportation, customer experience has a positive effect on repurchase decisions on Grab online transportation, customer value has a positive effect on repurchase decisions through customer satisfaction on Grab online transportation, customer experience has an effect a positive impact on repurchase decisions through customer satisfaction on Grab online transportation. Abstrak: Tujuan dari penelitian ini adalah untuk mengetahui pengaruh langsung nilai pelanggan dan pengalaman pelanggan terhadap keputusan pembelian ulang melalui kepusasan pelanggan pada transportasi online Grab di Sleman. Jenis penelitian ini menggunakan penelitian kuantitatif dengan metode survei. Sampel dalam penelitian ini adalah purposive sampling yaitu teknik penentuan sampel dengan pertimbangan tertentu. Pengumpulan data pada penelitian ini menggunakan teknik survei menggunakan kuisioner. Hasil dari penelitian meliputi, nilai pelanggan  berpengaruh positif terhadap keputusan pembelian ulang pada transportasi online Grab, pengalaman pelanggan berpengaruh positif terhadap keputusan pembelian ulang pada transportasi online Grab, nilai pelanggan berpengaruh positif terhadap keputusan pembelian ulang melalui kepuasan pelanggan pada transportasi online Grab, pengalaman pelanggan berpengaruh positif terhadap keputusan pembelian ulang melalui kepuasan pelanggan pada transportasi online Grab.
The Influence of Leader-Member Exchange and Employee Empowerment on Job Satisfaction Mediated by Knowledge Sharing Nurahman, Ikhsan; Al-Kindi, Muhammad Artova; Indrianto, Anggraeni Pratama
Edukasi Vol 11 No 02 (2024): Edukasi: Jurnal Pendidikan dan Pengajaran
Publisher : Universitas Islam Negeri Raden Fatah Palembang, South Sumatra, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/rzvxbp75

Abstract

This research aims to explore the influence of Leader-Member Exchange (LMX) and Employee Empowerment on employee job, with knowledge sharing as a mediating factor. Using a descriptive quantitative approach, data were collected from 99 employees at PT XYZ Tutoring Institute through questionnaires and interviews. The data were analyzed using Partial Least Square (PLS) and Smart PLS V.3 software to ensure validity and reliability. The findings reveal that both LMX and Employee Empowerment significantly enhance job satisfaction through improved knowledge-sharing practices. These results highlight the importance of fostering strong relationships between leaders and employees, as well as empowering employees to boost organizational performance. In conclusion, this research contributes to a better understanding of how internal organizational dynamics, specifically LMX and Employee Empowerment, can influence employee performance and job satisfaction.  
Analisis Inovasi dan Optimalisasi Supply Chain Management pada Sektor UMKM di Kawasan Lokal Indrianto, Anggraeni Pratama; Nurahman, Ikhsan
YUME : Journal of Management Vol 7, No 3 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i3.7644

Abstract

This study aims to analyze the impact of supply chain management (SCM) practices on company performance, specifically focusing on the mediating role of supply chain performance within small and medium enterprises (SMEs) in the ceramic and pottery craft sector in Wedi, Klaten, Indonesia. Given the competitive pressures faced by SMEs, particularly in traditional craft industries, SCM practices are increasingly relevant for enhancing organizational performance and sustainability. The study employs a survey methodology, collecting quantitative data through structured questionnaires distributed to all 50 pottery and ceramic SMEs operating in the target area. To assess the relationships, path analysis was utilized, enabling a detailed examination of both direct and indirect influences of SCM practices on overall company performance. The SCM dimensions evaluated in this study include customer relationship management (CRM), supplier relationship management (SRM), goal congruence, and information sharing, each of which represents critical facets of SCM in this context. The results demonstrate that CRM, SRM, goal congruence, and information sharing each have a significant, positive effect on company performance. Additionally, these SCM practices positively influence supply chain performance individually. However, supply chain performance does not play a mediating role in the relationship between SCM practices and company performance, suggesting that SCM practices directly drive company outcomes without substantial mediation.
Evaluation of the Safety Riding Training for Employees at PT Indonesia Nippon Seiki Using the Kirkpatrick Model Nurahman, Ikhsan; Indrianto, Anggraeni Pratama; Ningsih, Ningsih; Fathurahman, Fathurahman
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3542

Abstract

Employee training is one of the strategic efforts in improving the competence of human resources, especially in the manufacturing industry. PT Indonesia Nippon Seiki as a company engaged in automotive components requires employees who are skilled and adaptive to technological developments. This study aims to evaluate the effectiveness of employee training using the Kirkpatrick model, in collaboration with the Management Department of Yarsi Pratama University. The Kirkpatrick model was chosen because of its ability to provide a comprehensive evaluation through four levels, namely reaction, learning, behavior, and results. The research methods included training need analysis, distributing questionnaires to measure participant satisfaction (level 1), and conducting pre-test and post-test to assess the improvement of material understanding (level 2). The results showed that the participants reacted positively to the quality of the resource persons and the materials presented, with an average questionnaire score of 4.35. In addition, there was a significant increase in material understanding, indicated by the increase in the average post-test score of 83.9% compared to the pre-test which only reached 39.8%.This research is expected to be a reference for PT Indonesia Nippon Seiki in designing more effective training programs, as well as a consideration for the Management Department of the University of Indonesia.
The Influence Of Discount Framing And Peer Influence On Cosmetic Purchase Decisions In Tiktok Commerce: The Moderating Role Of AI-Based Recommendations Indrianto, Anggraeni Pratama; Nurahman, Ikhsan; Ramdani, Dani Taupan; Al-Kindi, Muhammad Artova
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3566

Abstract

This study explores how discount framing and peer influence affect consumers' purchase decisions for cosmetic products on TikTok, and whether AI-based recommendations strengthen these effects. As TikTok Shop continues to grow as a popular social commerce platform in Indonesia, understanding the role of marketing strategies and user interactions becomes increasingly important. The research uses a quantitative approach, involving 200 female TikTok users aged 26–35 in the Greater Jakarta area who have purchased cosmetics through the platform. Data were analyzed using Structural Equation Modeling (SEM). The results show that both discount framing and peer influence have a significant positive impact on purchase decisions. Additionally, AI recommendations were found to play a moderating role, increasing the effectiveness of both factors when product suggestions matched user preferences. These findings suggest that combining clear discount offers, social influence, and personalized product recommendations can improve consumer buying behavior in the online beauty market.   Keywords: TikTok Shop, discount framing; peer influence, AI recommendations, purchase decisions, cosmetic products, social commerce.
Co-Authors Al-Kindi, Muhammad Artova Fathurahman, Fathurahman Indrianto, Anggraeni Pratama NINGSIH, NINGSIH Ramdani, Dani Taupan