Article Per Year (5 Year)
p-Index From 2021 - 2026
1.756
P-Index
This Author published in this journals
All Journal JAM Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Jurnal Bisnis Terapan JURNAL MANAJEMEN Jurnal Abdimas Musi Charitas Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Keuangan dan Bisnis
Putri, Yuni Adinda
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JAM

 1 
Pengaruh Brand Image Dan Perceived Value Terhadap Keputusan Menggunakan Aplikasi Bukalapak Dengan Dimediasi Oleh Trust Di Kota Palembang Putri, Yuni Adinda
Akuntansi dan Manajemen Vol. 20 No. 1 (2025): Jurnal Akuntansi dan Manajemen
Publisher : Jurusan Akuntansi Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jam.v20i1.307

Abstract

The purpose of this study is to examine the impact of brand image and perceived value on the intention to use the Bukalapak e-commerce platform, with trust serving as a mediating variable, specifically in Palembang. Data was gathered via a poll of 200 participants who are active users of Bukalapak. The findings indicate that brand image and perceived value significantly influence intention to use, both directly and indirectly via trust. The direct influence of brand image on intention to use is 0.40, whereas the direct influence of perceived value is 0.35. Furthermore, trust functions as a mediator that enhances the impact of both variables on intention to use, exhibiting indirect effects of 0.26 for brand image and 0.21 for perceived value. An R² score of 0.70 signifies that the model accounts for 70% of the variability in intention to use. This research advances consumer behaviour theory in e-commerce and offers strategic advice for organisations to improve competitiveness and client loyalty
Co-Authors Akbar Sulbahri, Rifani Arifin, Firmansyah Muhammad Bagus Saputra Muhammad Said Nina Fitriana, Nina Putra, Dimas Pratama Rachmawati, Yuni Rifani Akbar Sulbahri Susanti, Mulyani Wati, Fitri Nurjanah