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Pemberdayaan Pelaku Usaha Konveksi Berbasis Rumah di Jurangmangu Tentang Pengelolaan Keuangan untuk Meningkatkan Kesejahteraan Ratnaningtyas, Heny; Sugeng, Novita Widyastuti; Nurbaeti, Nurbaeti; Gantina, Devita
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 2 (2025): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v5i2.4526

Financial management counseling for home-based convection business actors in Jurangmangu, South Tangerang, was held to overcome the low understanding of working capital management, financial planning and risk mitigation. The aim of this activity is to increase participants' financial literacy so they can manage their businesses more effectively. The methods used include conveying participants' needs, compiling material, providing direct counseling, interactive discussions, and evaluation through pre-tests and post-tests. Post-evaluation results showed a significant increase in participants' understanding, with 100% answering correctly on the post-test counseling, compared to only 10-20% correct on the pre-test. The conclusion of this activity emphasizes the importance of good working capital management and financial planning to maintain business liquidity and stability. It is recommended that business actors continue to attend training and build good relationships with customers and suppliers to support the growth and desires of their business. Through the application of the knowledge gained, it is hoped that business actors can increase operational efficiency and achieve success in their business convection.

Pemberdayaan Pelaku Usaha Konveksi Berbasis Rumah di Jurangmangu Tentang Pengelolaan Keuangan untuk Meningkatkan Kesejahteraan Ratnaningtyas, Heny; Sugeng, Novita Widyastuti; Nurbaeti, Nurbaeti; Gantina, Devita
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 5 No. 2 (2025): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v5i2.4526

Financial management counseling for home-based convection business actors in Jurangmangu, South Tangerang, was held to overcome the low understanding of working capital management, financial planning and risk mitigation. The aim of this activity is to increase participants' financial literacy so they can manage their businesses more effectively. The methods used include conveying participants' needs, compiling material, providing direct counseling, interactive discussions, and evaluation through pre-tests and post-tests. Post-evaluation results showed a significant increase in participants' understanding, with 100% answering correctly on the post-test counseling, compared to only 10-20% correct on the pre-test. The conclusion of this activity emphasizes the importance of good working capital management and financial planning to maintain business liquidity and stability. It is recommended that business actors continue to attend training and build good relationships with customers and suppliers to support the growth and desires of their business. Through the application of the knowledge gained, it is hoped that business actors can increase operational efficiency and achieve success in their business convection.

The Influence of Attractions, Facilities and Accessibility on Tourist Satisfaction at Parai Tenggiri Beach, Bangka Regency Nopriana, Anisa; Valeriani, Devi; Kurniawan, Kurniawan; Sugeng, Novita Widyastuti
Jurnal Penelitian Pariwisata Vol 8 No 2 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i2.202

This research aims to determine the influence of attractions, facilities and accessibility on tourist satisfaction. This type of research is quantitative descriptive research with multiple analysis methods. The total population in this study was 23,112 people based on January 2021 to December 2021, while the sample used the Slovin formula to be 100 respondents. The research results show that facilities and accessibility have a significant effect on tourist satisfaction. The natural beauty of the beach, with white sand and granite rocks, as well as recreational activities such as fishing and diving, add to the visitor experience. Adequate facilities and good accessibility also increase tourist comfort and satisfaction, encouraging them to return. Managers are expected to improve natural attractions, introduce new activities, and improve the quality of facilities such as toilets and eating places. Accessibility must also be considered with the development of transportation infrastructure and clear information about locations. Keywords: attractions, accessibility facilities, tourist satisfaction

Pengaruh Komitmen Kuat, Kerja Keras, dan Etika Kerja terhadap Kinerja Pelaku Bisnis di Tempat Wisata Belanja Pasar Cipadu, Kota Tangerang, Provinsi Banten Herienda, Florensia; Enggriani, Mimi; Mayasari, Ira; Sugeng, Novita Widyastuti; Gantina, Devita
Jurnal Ilmiah Pariwisata Vol 29 No 1 (2024): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v29i1.1783

This research aims to determine the influence of strong commitment, hard work and work ethic on entrepreneurial performance. This type of research is quantitative descriptive research with multiple regression analysis methods. The location of this research was carried out at the shopping tourist destination at Cipadu Market. The sampling technique uses Accidental Sampling. Partial research results show that strong commitment, hard work and work ethic have a significant influence on the performance of Cipadu Market entrepreneurs. The strong work commitment of business actors at Cipadu Market increases motivation, seriousness and better service to customers as well as resilience to business challenges. The Cipadu market is very competitive, requiring business actors to work hard to differentiate themselves from competitors, keep up with fast-changing fashion trends, and maintain consistent product quality. The high work ethic of business actors at Cipadu Market creates customer trust, builds a positive reputation, and reduces legal risks, all of which contribute to improving business performance. Keywords: strong commitment, hard work, work ethics, performance

Faktor-Faktor yang mempengaruhi Keputusan Pembelian Melalui Moderasi Brand Image (Studi Kasus pada Calon Mahasiswa Baru Institut Pariwisata Trisakti Dalam Memilih Kampus) Sembiring, Vienna Artina; Sugeng, Novita Widyastuti; Ratu Bilqis, Linda Desafitri; Sabda, Christophorus
Jurnal Ilmiah Pariwisata Vol 30 No 1 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i1.1871

Competition between educational institutions, especially at the tertiary level, is getting tighter in line with the rapid development of the world of education today. Each university tries to highlight its advantages in order to attract potential students to choose their institution. The purchasing decision is a crucial step for prospective students in choosing the right educational institution. This research aims to identify the influence of customer perception, visiting experience, and brand image on purchasing decisions of prospective new students at higher education institutions. Using a quantitative approach, this research collected data from 100 student respondents from the class of 2024 at the Trisakti Tourism Institute through a questionnaire. The results of the analysis show that positive perceptions and good visiting experiences significantly influence purchasing decisions, with brand image as a moderating factor that strengthens this relationship. Keywords: Purchase Decision; Customer Perception; Visiting Experience; Brand Image.

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