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Pemberdayaan Pelaku Usaha Konveksi Berbasis Rumah di Jurangmangu Tentang Pengelolaan Keuangan untuk Meningkatkan Kesejahteraan Ratnaningtyas, Heny; Sugeng, Novita Widyastuti; Nurbaeti, Nurbaeti; Gantina, Devita
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 2 (2025): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v5i2.4526

Financial management counseling for home-based convection business actors in Jurangmangu, South Tangerang, was held to overcome the low understanding of working capital management, financial planning and risk mitigation. The aim of this activity is to increase participants' financial literacy so they can manage their businesses more effectively. The methods used include conveying participants' needs, compiling material, providing direct counseling, interactive discussions, and evaluation through pre-tests and post-tests. Post-evaluation results showed a significant increase in participants' understanding, with 100% answering correctly on the post-test counseling, compared to only 10-20% correct on the pre-test. The conclusion of this activity emphasizes the importance of good working capital management and financial planning to maintain business liquidity and stability. It is recommended that business actors continue to attend training and build good relationships with customers and suppliers to support the growth and desires of their business. Through the application of the knowledge gained, it is hoped that business actors can increase operational efficiency and achieve success in their business convection.

Pemberdayaan Pelaku Usaha Konveksi Berbasis Rumah di Jurangmangu Tentang Pengelolaan Keuangan untuk Meningkatkan Kesejahteraan Ratnaningtyas, Heny; Sugeng, Novita Widyastuti; Nurbaeti, Nurbaeti; Gantina, Devita
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 5 No. 2 (2025): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v5i2.4526

Financial management counseling for home-based convection business actors in Jurangmangu, South Tangerang, was held to overcome the low understanding of working capital management, financial planning and risk mitigation. The aim of this activity is to increase participants' financial literacy so they can manage their businesses more effectively. The methods used include conveying participants' needs, compiling material, providing direct counseling, interactive discussions, and evaluation through pre-tests and post-tests. Post-evaluation results showed a significant increase in participants' understanding, with 100% answering correctly on the post-test counseling, compared to only 10-20% correct on the pre-test. The conclusion of this activity emphasizes the importance of good working capital management and financial planning to maintain business liquidity and stability. It is recommended that business actors continue to attend training and build good relationships with customers and suppliers to support the growth and desires of their business. Through the application of the knowledge gained, it is hoped that business actors can increase operational efficiency and achieve success in their business convection.

The Influence of Attractions, Facilities and Accessibility on Tourist Satisfaction at Parai Tenggiri Beach, Bangka Regency Nopriana, Anisa; Valeriani, Devi; Kurniawan, Kurniawan; Sugeng, Novita Widyastuti
Jurnal Penelitian Pariwisata Vol 8 No 2 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i2.202

This research aims to determine the influence of attractions, facilities and accessibility on tourist satisfaction. This type of research is quantitative descriptive research with multiple analysis methods. The total population in this study was 23,112 people based on January 2021 to December 2021, while the sample used the Slovin formula to be 100 respondents. The research results show that facilities and accessibility have a significant effect on tourist satisfaction. The natural beauty of the beach, with white sand and granite rocks, as well as recreational activities such as fishing and diving, add to the visitor experience. Adequate facilities and good accessibility also increase tourist comfort and satisfaction, encouraging them to return. Managers are expected to improve natural attractions, introduce new activities, and improve the quality of facilities such as toilets and eating places. Accessibility must also be considered with the development of transportation infrastructure and clear information about locations. Keywords: attractions, accessibility facilities, tourist satisfaction

Pengaruh Komitmen Kuat, Kerja Keras, dan Etika Kerja terhadap Kinerja Pelaku Bisnis di Tempat Wisata Belanja Pasar Cipadu, Kota Tangerang, Provinsi Banten Herienda, Florensia; Enggriani, Mimi; Mayasari, Ira; Sugeng, Novita Widyastuti; Gantina, Devita
Jurnal Ilmiah Pariwisata Vol 29 No 1 (2024): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v29i1.1783

This research aims to determine the influence of strong commitment, hard work and work ethic on entrepreneurial performance. This type of research is quantitative descriptive research with multiple regression analysis methods. The location of this research was carried out at the shopping tourist destination at Cipadu Market. The sampling technique uses Accidental Sampling. Partial research results show that strong commitment, hard work and work ethic have a significant influence on the performance of Cipadu Market entrepreneurs. The strong work commitment of business actors at Cipadu Market increases motivation, seriousness and better service to customers as well as resilience to business challenges. The Cipadu market is very competitive, requiring business actors to work hard to differentiate themselves from competitors, keep up with fast-changing fashion trends, and maintain consistent product quality. The high work ethic of business actors at Cipadu Market creates customer trust, builds a positive reputation, and reduces legal risks, all of which contribute to improving business performance. Keywords: strong commitment, hard work, work ethics, performance

Faktor-Faktor yang mempengaruhi Keputusan Pembelian Melalui Moderasi Brand Image (Studi Kasus pada Calon Mahasiswa Baru Institut Pariwisata Trisakti Dalam Memilih Kampus) Sembiring, Vienna Artina; Sugeng, Novita Widyastuti; Ratu Bilqis, Linda Desafitri; Sabda, Christophorus
Jurnal Ilmiah Pariwisata Vol 30 No 1 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i1.1871

Competition between educational institutions, especially at the tertiary level, is getting tighter in line with the rapid development of the world of education today. Each university tries to highlight its advantages in order to attract potential students to choose their institution. The purchasing decision is a crucial step for prospective students in choosing the right educational institution. This research aims to identify the influence of customer perception, visiting experience, and brand image on purchasing decisions of prospective new students at higher education institutions. Using a quantitative approach, this research collected data from 100 student respondents from the class of 2024 at the Trisakti Tourism Institute through a questionnaire. The results of the analysis show that positive perceptions and good visiting experiences significantly influence purchasing decisions, with brand image as a moderating factor that strengthens this relationship. Keywords: Purchase Decision; Customer Perception; Visiting Experience; Brand Image.

Strategi Peningkatan Loyalitas Karyawan Pada Hotel X di Bumi Serpong Damai Tangerang Selatan Cailendra Poetry, Indri Maheswari; Ingkadijaya, Rahmat; Wulan, Saptarining; Rahmanita, Myrza; Sugeng, Novita Widyastuti
Jurnal Ilmiah Pariwisata Vol 31 No 1 (2026): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v31i1.2011

This study is motivated by the high employee turnover rate at Hotel X Bumi Serpong Damai, South Tangerang City, which indicates problems related to employee loyalty. Employee loyalty is an important factor in maintaining organizational stability and is influenced by workload, remuneration, and the work environment experienced by employees. These factors play a significant role in shaping employee satisfaction, engagement, and commitment to the organization. This study aims to analyze the perceptions of management and employees regarding workload, remuneration, and the work environment, identify perception gaps, and formulate strategies to improve employee loyalty. The study uses a descriptive quantitative approach with a survey method through questionnaires distributed to 54 respondents consisting of employees and management. Data analysis was conducted using validity, reliability, and normality tests, gap analysis, and Cartesian diagrams with the assistance of SPSS. The results indicate perception gaps, particularly in remuneration and working hours, where employees perceive compensation as not fully aligned with their workload. Although the work environment is considered conducive, stronger supervisor support and recognition are needed to enhance employee loyalty and long-term organizational commitment. Keywords: employee loyalty, workload, remuneration, work environment, employee turnover

From Leadership to Innovation: Transforming Business Performance in Culinary Sector SMEs Sugeng, Novita Widyastuti; Ingkadijaya, Rahmat; Nurbaeti, Nurbaeti; Asmaniati, Fetty; Riyadi, Agus
Equator Journal of Management and Entrepreneurship (EJME) Vol. 14 No. 3 (2026): Vol. 14 No. 3 (2026): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v14i3.106120

This study aims to examine the effect of entrepreneurial leadership and network capability on organizational creativity and innovation, with entrepreneur performance as a mediating variable among culinary SMEs in Jakarta. A quantitative approach with an explanatory design was employed to test causal relationships among variables. Data were collected through questionnaires distributed to 500 SME owners or managers using purposive sampling. The research instrument applied a 1–5 Likert scale, and data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The findings reveal that entrepreneurial leadership and network capability significantly influence entrepreneur performance. In addition, entrepreneurial leadership and entrepreneur performance have significant effects on organizational creativity and innovation. However, network capability does not have a direct significant effect on organizational creativity and innovation. Furthermore, entrepreneur performance acts as a mediating variable that strengthens the relationship between entrepreneurial leadership and network capability with organizational creativity and innovation. The study concludes that improving organizational creativity and innovation in SMEs depends on strong entrepreneurial leadership, effective network management, and the ability of entrepreneurs to strategically utilize opportunities and resources.

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