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The Role of Economic Feasibility in Advancing Technology Adoption among UMKM Iswari, Hanif Rani; Ainun, Siti Nur
Bulletin of Management and Business Vol. 4 No. 2 (2023): October 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v4i2.453

Abstract

Technology hilirization in micro, small, and medium enterprises (UMKM) often encounters barriers not primarily rooted in technical limitations, but in economic uncertainty and decision-making constraints. Many technologies with proven technical performance fail to be adopted due to unclear value propositions, ambiguous cost structures, and limited financial comprehension among UMKM actors. This study aims to examine the role of economic feasibility as a critical bridge between technical readiness and technology adoption in resource-constrained UMKM contexts. Using a qualitative explanatory approach combined with techno-economic analysis, this study investigates how feasibility indicators such as production cost, break-even point, investment recovery, and perceived financial risk influence adoption decisions. Empirical insights are drawn from UMKM cases involved in food and agro-processing technology hilirization. The findings reveal that economic feasibility does not merely function as a financial evaluation tool, but also as a cognitive framing mechanism that shapes risk perception, confidence, and managerial commitment toward innovation adoption. Technologies accompanied by clear, transparent, and context-relevant feasibility information demonstrate significantly higher acceptance and readiness for adoption. This study contributes to the literature by positioning economic feasibility as an adoption readiness instrument rather than a post-implementation assessment. Practically, the results suggest that successful hilirization strategies for UMKM should integrate economic feasibility analysis alongside technical validation to ensure sustainable and scalable technology adoption.
Media Arts, Creative Economy Transformation, and Collaborative Urban Governance in Emerging Creative Cities: Evidence from Malang, Indonesia Albaba, M Ziaelfikar; Aini, Asfa Agustina Nusba; Iswari, Hanif Rani; Ainun, Siti Nur; Meilani, Cindy
PANGRIPTA Vol. 9 No. 1 (2026): Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan
Publisher : Badan Perencanaan Pembangunan Kota Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58411/mtn1cs77

Abstract

The growing importance of creative economies has positioned Media Arts as a strategic driver of urban transformation, digital innovation, and sustainable competitiveness. However, existing creative city scholarship remains heavily concentrated on metropolitan cities in developed countries, while medium-sized cities in emerging economies, particularly in Southeast Asia, remain underexplored. This study examines the transformation of Malang City, Indonesia, into the first UNESCO Creative City of Media Arts in Southeast Asia by analyzing the integration of creative economy strategies, collaborative governance mechanisms, and Media Arts-based urban development. Using a qualitative descriptive case study approach, this research draws upon UNESCO dossiers, regional planning documents, policy reports, creative economy statistics, and relevant academic literature. The findings reveal that Malang’s transformation was supported by the synergistic interaction between cultural heritage, educational ecosystems, digital innovation, and collaborative governance institutionalized through the Culture–Talent–Technology (CTT) framework and the Hexahelix governance model. The study further demonstrates that Media Arts ecosystems contributed not only to economic growth and employment generation but also to cultural revitalization, urban branding, tourism development, and social inclusion. The findings contribute theoretically by extending creative city and collaborative governance literature through the proposed Media Arts-Based Urban Transformation Model for medium-sized cities in emerging economies. Practically, the study provides strategic insights for cities seeking to develop sustainable and globally competitive creative ecosystems through culturally grounded, innovation-oriented, and collaborative urban development strategies.