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All Journal Majalah Ekonomi Jurnal Penamas Adi Buana Media Mahardhika Share : Journal of Service Learning Kontribusia : Research Dissemination for Community Development Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Islamic economics Perspectives (JIEP)
Yayah Atmajawati
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Jurnal Penamas Adi Buana

 1 
Pelatihan Digital Marketing Untuk Meningkatkan Potensi Wisata Kampung Coklat Majapahit Di Kecamatan Dlanggu Kota Mojokerto: indonesia tegowati stiesia; In’am Widiarma; Yayah Atmajawati
Jurnal Penamas Adi Buana Vol 5 No 01 (2021): Jurnal Penamas Adi Buana
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/penamas.vol5.no01.a3633

Abstract

Cocoa is one of Mojokerto regency's mainstay commodities and has been developed in 2010 in 12 sub-districts and making the Dlanggu sub-district a development center. In developing cocoa, farmers need financing, increased knowledge related to cocoa plant pest prevention, product packaging and online marketing. So the Financial Services Authority (OJK) together the East Java Provincial Plantation Service & East Java BPR who are members of the East Java Province Regional Financial Access Acceleration Team (East Java TPAKD) held a "Business Matching Acceleration of Financial Access and Training, Financial Literacy and Inclusion (PETIK)" to 100 Cocoa farmers in Mojokerto to increase the quantity of cocoa production through providing credit facilities for cocoa farmer groups & improving cocoa quality through training in cocoa pest management, product packaging and online marketing. This PKM (which is part of an event organized by the TPAKD East Java aims to provide online marketing knowledge for Mojokerto cocoa farmers. With online marketing training, cocoa farmers have understood the benefits and how to properly apply online marketing. It is hoped that Mojokerto chocolate tourism will be better known so that there will be more visitors and can generate greater income from the tourism potential of the chocolate village.
INOVASI PROSES PEMBUATAN OTAK-OTAK BANDENG SEBAGAI PRODUK UNGGULAN KABUPATEN GRESIK Yayah Atmajawati; Wininatin Khamimah; Ec.Sasi Agustin
Jurnal Penamas Adi Buana Vol 3 No 2 (2020): Januari
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/penamas.vol3.no2.a2217

Abstract

Mitra pada pelaksanaan PKM ini adalah Industri Kecil dan Rumah Tangga (IKRT) otak-otakbandeng berlokasi di jalan Sindujoyo, Kelurahan Lumpur, Kecamatan Gresik, Kabupaten Gresik,Provinsi Jawa Timur. Tujuan dari kegiatan PKM ini adalah meningkatkan keahlian dankompetensi SDM, proses produksi menjadi efektif dan efisien, jangkauan pemasaran lebih luas,peningkatan produksi, produk lebih tahan lama, dan manajemen keuangan lebih baik. Sedangkanindikator keberhasilan dalam pelaksanaan PKM adalah meningkatkan kesejahteraan,meningkatkan daya saing produk, meningkatkan omzet penjualan, dan meningkatkan keterampilanmanajemen keuangan. Berdasarkan observasi dan wawancara yang dilakukan Tim PKM denganMitra terdapat beberapa identifikasi permasalahan yang dihadapi Mitra, yaitu: 1) Tidakmempunyai peralatan yang digunakan dalam menghaluskan bumbu, sehingga dalam prosespenghalusan bumbu harus dibawa ke pasar untuk digiling/dihaluskan; 2) Proses pencampuranbumbu dengan daging bandeng masih menggunakan tangan; 3) Produk hanya dialasi daunpisang/kertas minyak, kemudian dimasukkan ke dalam kotak yang terbuat dari kertas karton,sehingga mempengaruhi ketahanan/keawetan produk yaitu sekitar 3-4 hari; 4) Belum memilikimedia pemasaran on line. Penjualan yang dilakukan selama ini, hanya sebatas konsumen yangdatang ke toko nya; dan 5) Belum mengetahui cara membuat laporan keuangan yang benar.Adapun solusi yang ditawarkan Tim PKM ke Mitra adalah sebagai berikut: 1) Pembuatan alatpenggiling/penghalus bumbu; 2) Pembuatan alat pencampur daging dan bumbu; 3) Membelikanalat vacuum; 4) Pembuatan media pemasaran on line, yaitu E-Commerce; dan 5) Mengadakanpelatihan pembuatan laporan keuangan.
Pelatihan Digital Marketing Untuk Meningkatkan Potensi Wisata Kampung Coklat Majapahit Di Kecamatan Dlanggu Kota Mojokerto: indonesia tegowati stiesia; In’am Widiarma; Yayah Atmajawati
Jurnal Penamas Adi Buana Vol 5 No 01 (2021): Jurnal Penamas Adi Buana
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/penamas.vol5.no01.a3633

Abstract

Cocoa is one of Mojokerto regency's mainstay commodities and has been developed in 2010 in 12 sub-districts and making the Dlanggu sub-district a development center. In developing cocoa, farmers need financing, increased knowledge related to cocoa plant pest prevention, product packaging and online marketing. So the Financial Services Authority (OJK) together the East Java Provincial Plantation Service & East Java BPR who are members of the East Java Province Regional Financial Access Acceleration Team (East Java TPAKD) held a "Business Matching Acceleration of Financial Access and Training, Financial Literacy and Inclusion (PETIK)" to 100 Cocoa farmers in Mojokerto to increase the quantity of cocoa production through providing credit facilities for cocoa farmer groups & improving cocoa quality through training in cocoa pest management, product packaging and online marketing. This PKM (which is part of an event organized by the TPAKD East Java aims to provide online marketing knowledge for Mojokerto cocoa farmers. With online marketing training, cocoa farmers have understood the benefits and how to properly apply online marketing. It is hoped that Mojokerto chocolate tourism will be better known so that there will be more visitors and can generate greater income from the tourism potential of the chocolate village.
Co-Authors admin Badriyah Badriyah Bambang Hadi Santoso Dedy Kunhadi Emmywati hariawan, ferry In’am Widiarma Khamimah, Wininatin Miya Dewi Suprihandari Sasi Agustin tegowati stiesia tegowati stiesia Wininatin Khamimah Wininatin Khamimah