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All Journal Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Branding: Jurnal Manajemen & Bisnis
Rivanto, Rinto
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Economics, Econometrics & Finance

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Analisis Financial Distress Perusahaan yang Mengalami Kerugian Selama Masa Pandemi Covid-19 Suryani, Neneng; Nabilah, Lily; Rivanto, Rinto; Karina, Mona
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 4 No. 2 (2023): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v4i2.2004

Abstract

Penelitian ini bertujuan untuk mengetahui analisis Financial distress Perusahaan yang mengalami kerugian selama masa pandemic covid-19 (studi empiris pada Perusahaan yang tercatat di Bursa Efek Indonesia tahun 2020 – 2021). Financial Distress merupakan penurunan kinerja keuangan pada perusahaan sebelum terjadi kebangkrutan atau likuidasi. Jenis penelitian ini merupakan penelitian kuantitatif deskripstif, yaitu penelitian menggunakan data kuantitatif yang dianalisis untuk mendeskripsikan hasil penelitian. Sumber data penelitian adalah data sekunder yang di peroleh dari website Bursa efek Indonesia. Teknik analisis data yang digunakan adalah metode Altman Z_Score, metode Springate dan metode Zaygren. Populasi dalam penelitian ini adalah Perusahaan yang tercatat di Bursa Efek Indonesia periode tahun 2020 – 2022. Sampel yang digunakan adalah metode purposive sampling. Sampel yang di peroleh adalah 29 perusahaan yang mengalami kerugian selama 3 tahun berturut selama tahun 2020 sampai dengan tahun 2022. Kerugian yang dinyatakan dalam penelitian ini adalah EBIT (earning before interest and tax) yaitu laba sebelum bunga dan pajak, hal ini dilakukan untuk mendapatkan ketentuan yang sama sebagai dasar perhitungan untuk kedua metode yang digunakan dalam memprediksi financial distress Perusahaan. Hasil penelitian menunjukkan bahwa dengan metode Altman Z-Score diperoleh rata-rata lebih dari 60% diprediksi mengalami financial distress. Sedangkan menggunakan metode Springate di peroleh rata rata lebih dari 80% mengalami financial distress.
GREEN MARKETING AS A STRATEGY TO DRIVE THE TRANSFORMATION OF CONVENTIONAL TOURISM TO SUSTAINABLE TOURISM Karina, Mona; Rivanto, Rinto; Basri, Hasan; Iryani, Endang
Branding: Jurnal Manajemen dan Bisnis Vol 4 No 1 (2025): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v4i1.45449

Abstract

Conventional tourism faces major challenges in addressing increasingly pressing environmental issues amidst growing global awareness of sustainability. Shifting tourist preferences that are more concerned with social and ecological impacts are driving changes in the way destinations are promoted and consumed. In this context, green marketing strategies emerge as an important approach in directing the transformation of the tourism sector towards sustainability. This study aims to analyze how green marketing strategies can drive the transformation of conventional tourism towards a more sustainable direction. This study uses a qualitative approach by relying on literature studies from various reliable and relevant sources. The data obtained are analyzed to identify effective green communication patterns and strategies in the context of tourism. The study's results indicate that the effectiveness of green marketing depends on the ability of business actors to convey sustainability messages authentically and consistently to the public. Collaboration between the government, business actors, and local communities is an important foundation for strengthening the sustainability narrative in tourist destinations. Therefore, green marketing is not only positioned as a promotional tool, but also as a catalyst for structural change in the tourism industry system and practices as a whole.
The Influence of Transformational Leadership and Organizational Culture on Employee Performance at Mohammad Husni Thamrin University Citra; Murniwati; Rivanto, Rinto; Putri, Lintang Juniar; Rahma, Fauzia; Camalia, Putri Agil
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 6 No. 2 (2025): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v6i2.2879

Abstract

In the competitive era of globalization, organizations are required to continuously adapt and innovate, where the quality of human resources is a key factor for success. This study aims to analyze the influence of transformational leadership and organizational culture on employee performance at Mohammad Husni Thamrin University. The research method used is quantitative with a correlational approach. The study population was 182 permanent employees, with a sample of 33 respondents determined using the Slovin formula with a 16% error rate. Data collection techniques were carried out through distributing questionnaires with Google From, while data analysis used validity tests, reliability tests, classical assumption tests, multiple linear regression, as well as t-tests and F-tests. The results of the study indicate that transformational leadership does not have a positive and significant effect on employee performance partially. Organizational culture is also proven to have a positive and significant effect on employee performance partially. While simultaneously, both independent variables contribute significantly to improving employee performance. These findings emphasize the importance of implementing a transformational leadership style and strengthening a positive organizational culture in improving human resource performance in higher education environments. This research is expected to provide practical contributions to the management of Mohammad Husni Thamrin University in designing strategies to improve employee performance, as well as become a theoretical reference in human resource management studies, particularly regarding the role of leadership and organizational culture.
Co-Authors Camalia, Putri Agil citra Hasan Basri Iryani, Endang Karina, Mona Murniwati Nabilah, Lily Neneng Suryani Putri, Lintang Juniar Rahma, Fauzia