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All Journal JURNAL PENDIDIKAN TAMBUSAI Journal of Contemporary Accounting International Journal Of Science, Technology & Management (IJSTM) Business Management Indo-Fintech Intellectuals: Journal of Economics and Business IIJSE
Mansyuri, M. Ikhwan
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Journal : business management

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Analysis of the Influence of Digital Marketing and Customer Relationship Management on Sales Levels of MSME Products in Dompu Regency Nurlaila, Nurlaila; Mansyuri, M. Ikhwan; Rubiyanti, Desi
Business Management Vol 4, No 2 (2025): Business Management Mei
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i2.8706

Abstract

This research aims to determine and analyze the influence of digital marketing and Customer Relationship Management on the level of sales of UMKM products in Dompu Regency. The research method used in this research is quantitative research, with a descriptive approach. The quantitative data collection technique in the research used a questionnaire with a saturated sample of UMKM registered on the website of the Dompu Regency Cooperatives and UKM Service. And analyze the data using SPSS tools. The results of this study indicate that both digital marketing and customer relationship management have a positive and significant effect on the increase in UMKM product sales, both partially and simultaneously. The t-test shows that digital marketing has a significance value of 0.004 and CRM has a significance value of 0.000, both of which are significant at the 95% confidence level. The F-test shows a significance value of 0.000, indicating that both variables jointly have a significant effect on sales. The coefficient of determination (R²) is 0.628, indicating that 62.8% of the variation in UMKM sales can be explained by the combination of digital marketing and CRM.
The Mediating Role of Profit Management Between Capital Structure and Financial Performance in Manufacturing Companies Registered on BEI for the 2019-2023 Period Rauhar, Syehlin; Mansyuri, M. Ikhwan; Asmawati, Asmawati
Business Management Vol 4, No 2 (2025): Business Management Mei
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i2.8526

Abstract

By manufacturers listed in the Indonesian Stock Exchange (IDX) from 2019 to 2023, this consider examines how capital structure influences money related execution. The purposive inspecting strategy was utilized to choose the investigate test, which included 505 money related explanation information and 101 companies. The examination comes approximately show up that benefit organization as measured by optional collections (DA) isn't through and through impacted by capital structure as measured by debt-to-equity extent (DER). This shows that the level of obligation does not influence This demonstrates that management's decision to actualize profit administration hones isn't impacted by the level of obligation; on the inverse, the capital structure turns out to have a positive and critical influence on budgetary execution measured utilizing Return on Assets (ROA), illustrating that companies can utilize commitment to amplify In expansion, advantage organization as well turns out to have a positive impact on monetary execution, laying out that.
Co-Authors Afriyanti, Nur Asmawati Asmawati Indradewa, Rhian Ramadhan, Muh Syahru Rauhar, Syehlin Rizky Ramadhan, Rizky Rubiyanti, Desi Shoalihin Shoalihin Sumarni Sumarni Yeye Suhaety