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All Journal Journal of Agri Socio Economics and Business Jurnal Agribis
Irnad
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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ANALYSIS OF TILAPIA AGRIBUSINESS SYSTEM IN CALM WATER POUNDS IN KEPAHIANG DISTRICT, BENGKULU PROVINCE Dewi, Neti Sutra; Irnad; Reflis
Journal of Agri Socio Economics and Business Vol. 6 No. 01 (2024)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.6.1.153-176

Abstract

The purpose of this study was to analyze the production process, marketing and the role of supporting institutions for tilapia development. This research was conducted in Kepahiang and Ujan Mas subdistict, Districts of Kepahyang, Bengkulu Province in which 76 tilapia producers were selected ramdomlay and interviewed. Analysis of data involved income and R/C ratio, marketing margins as well as a descriptive qualitative analysis. The results showed that the production income of tilapia was IDR2,129,587, - and an R/C ratio of 1.29. This resealsoh found that there are three marketing channels including (i) farmer to consumer, (ii) farmer to diluent to consumer, and (iii) farmer to collector trader to diluent to consumer. The marketing channel for Tilapia in Kepahiang Regency is efficient and the third channel is the main channel for marketing Tilapia. The role of supporting institutions involve (i) government provides feed to farmers and machine assistance to farmer groups, (ii) extension workers are tasked with improving the human resources of tilapia farmers, and (iii) banking support credit farmers according to the terms and conditions that apply
MARKETING STRATEGY OF ORNAMENTAL PLANTS IN MUARA BANGKAHULU DISTRICT, BENGKULU (CASE STUDY AT KARYA TAMAN FLOWER DEPOT) Oktaviani, Anggita Dwi; Mulyasari, Gita; Irnad
Journal of Agri Socio Economics and Business Vol. 7 No. 01 (2025)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.07.1.1-28

Abstract

Ornamental plants are now an essential element in beautifying companies, housing, city parks, and certain areas, thereby increasing demand in the future. The success of ornamental plant agribusiness is influenced by marketing strategies, which often follow trends. When a trend occurs, the price of ornamental plants soars, but decreases when a new trend appears. Ornamental plants are also not a basic necessity consumed every day, so it is necessary to develop the most appropriate marketing strategy to achieve the desired business turnover and reach a wider market share. The data analysis used in assessing these objectives is IFAS, EFAS, I-E Matrix, SWOT Analysis, and QSPM analysis. The research results show that the IFE (3.126) and EFE (3.35) values ​​are above 3, indicating a strong flower depot business environment. Karya Taman Flower Depot can exploit its strengths and opportunities to minimize the impact of existing weaknesses and threats. IE matrix mapping is in cell division I, namely the growth and build stage. SWOT analysis produces eight alternative strategies. The priority strategy based on QSPM is to expand the market by utilizing technological developments, improve management functions by increasing the number of employees, become the leading supplier of greening needs in housing complexes, offices, and other agencies, and carry out more intensive promotions.
TINGKAT KEPUASAN KONSUMEN TERHADAP SAYURAN HIDROPONIK TANPA PESTISIDA (STUDI KASUS: HYDROVITA FAPERTA FARM) Fitri, Melani Anisa; Irnad; Akbar Serawai, Bembi; Lingga, Apriel; Ramadhani Wisnu Adi, Mutyas
Jurnal AGRIBIS Vol. 18 No. 2 (2025): Jurnal Agribis
Publisher : Program Studi Agribisnis Faperta Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/agribis.v18i2.8562

Abstract

Penelitian ini bertujuan untuk mengetahui tingkat kepuasan konsumen terhadap sayuran hidroponik tanpa pestisida di Hydrovita Faperta Farm serta menganalisis faktor-faktor yang mempengaruhinya. Data dikumpulkan dari 80 responden menggunakan kuesioner berskala Likert dan dianalisis menggunakan statistik deskriptif dan regresi linier berganda. Hasil penelitian menunjukkan bahwa mayoritas konsumen (87,5%) merasa puas terhadap sayuran hidroponik tanpa pestisida yang diproduksi oleh Hydrovita Faperta Farm. Rata-rata skor kepuasan berada pada kategori “Puas”. Secara simultan, semua variabel independen berpengaruh terhadap kepuasan konsumen dengan nilai R² sebesar 72,6%. Secara parsial, hanya variabel promosi dan pelayanan yang berpengaruh signifikan terhadap kepuasan konsumen. Hal ini menunjukkan bahwa pelayanan yang responsif serta promosi yang optimal menjadi faktor penting dalam meningkatkan kepuasan konsumen terhadap produk sayuran hidroponik tanpa pestisida. Diharapkan Hydrovita Faperta Farm melakukan perbaikan dari segi kualitas greenhouse dan penggunaan smart farming sehingga kepuasan konsumen dapat dioptimalkan. Kata kunci: kepuasan konsumen; hidroponik; tanpa pestisida; promosi; pelayanan
Co-Authors Anggita Dwi Oktaviani Bembi Akbar Serawai Dewi, Neti Sutra Fitri, Melani Anisa Gita Mulyasari Lingga, Apriel Ramadhani Wisnu Adi, Mutyas Reflis