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All Journal Pixel : Jurnal Ilmiah Komputer Grafis OPSI Jurnal Serambi Engineering Jurnal Agrotek Indonesia Industrika : Jurnal Ilmiah Teknik Industri JURNAL TEKNIK INDUSTRI SALUT: Journal of Social and Education
Risma Fitriani
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Rebranding Universitas Karya Husada Semarang Sebagai Upaya Peningkatan Brand Awarness Risma Fitriani; Aris Sarwo Nugroho; Irdha Yunianto
Pixel :Jurnal Ilmiah Komputer Grafis Vol. 18 No. 1 (2025): Pixel :Jurnal Ilmiah Komputer Grafis dan Ilmu Komputer
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pixel.v18i1.2488

Abstract

This study explores the rebranding of Universitas Karya Husada Semarang as a strategic effort to enhance brand awareness in a competitive higher education environment. The research adopts a qualitative descriptive approach combined with the Research and Development (R&D) method to design and validate an effective rebranding strategy. Data were collected through observations, interviews with university stakeholders, and questionnaires distributed to students and the general public. The rebranding process involves updating the visual identity, refining brand communication, and strengthening institutional positioning. The R&D stages include problem identification, data collection, product design, expert validation, and limited testing. Results show that a structured, research-based rebranding approach significantly improves brand awareness and public perception. This initiative not only reinforces the university’s image but also increases its appeal to prospective students. The study offers strategic insights for other educational institutions seeking to strengthen their brand identity.
Upaya Bela Negara Dalam Perang Informasi Hoaks Vaksinasi Tenaga Medis Di Era Digital Zelinda Noorsyahbani; Alfizar Daffa Zulkarnain; Ni Kadek Ayu Nanda Putri Pertiwi; Made Erika Dharmayanti Widyaningrum; Risma Fitriani
Journal of Social and Education Vol. 3 No. 1 (2026): Journal of Social and Education
Publisher : Lembaga Riset dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66909/lrp.salut.v3i1.300

Abstract

Abstrak: Artikel ini mengkaji upaya bela negara dalam perang informasi melawan hoaks vaksinasi yang melibatkan tenaga medis di era digital. Penyebaran informasi palsu tentang vaksin yang dipercepat oleh teknologi dan media sosial melemahkan kepercayaan publik, meningkatkan keraguan terhadap program imunisasi, dan mengancam ketahanan nasional di bidang kesehatan dan informasi. Penelitian ini bertujuan menganalisis bahaya hoaks vaksinasi terhadap ketahanan nasional, menelaah peran strategis tenaga medis dalam edukasi dan literasi digital kesehatan, serta mengkaji kontribusi kebijakan dan penegakan hukum pemerintah dalam pengendalian informasi. Penelitian menggunakan metode kualitatif dengan pendekatan deskriptif melalui studi pustaka terhadap peraturan perundang-undangan, dokumen kelembagaan, dan artikel ilmiah terkait hoaks vaksinasi, bela negara, dan literasi digital. Hasil kajian menunjukkan bahwa tenaga medis menjadi garda terdepan melalui diseminasi informasi berbasis bukti, promosi kesehatan lintas platform digital, dan kolaborasi dengan berbagai pemangku kepentingan, sedangkan pemerintah memperkuat perlindungan ruang digital melalui regulasi, sanksi, pemblokiran konten bohong,  dan penguatan keamanan siber berlandaskan prinsip keadilan restoratif. Sinergi kedua aktor tersebut menempatkan penanggulangan hoaks vaksinasi sebagai praktik konkret bela negara di era digital.
Co-Authors Alfizar Daffa Zulkarnain Aris Sarwo Nugroho Asep Erik Nugraha G. Gunawan Helmy Ramadhani Putra Yongki Ika Nurlela Irdha Yunianto Lydia Maulani Made Erika Dharmayanti Widyaningrum Mochamad Rafi Herdiana Muharam Ni Kadek Ayu Nanda Putri Pertiwi Ryan Clacier Tsamara Nada Maqhfirah Wagiono Wahyudin Wahyudin Zelinda Noorsyahbani