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All Journal Management Studies and Entrepreneurship Journal (MSEJ) International Journal of Community Service Jurnal Nusantara Berbakti AMMA : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Indonesia Sejahtera Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Pengabdian Masyarakat Nian Tana Ardhi: Jurnal Pengabdian dalam Negri Ekspresi: Publikasi Kegiatan Pengabdian Indonesia Nusantara Mengabdi kepada Negeri Jurnal Pelayanan Masyarakat Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Svarga Pena: Jurnal Pengabdian Kepada Masyarakat International Journal Business, Management and Innovation Review Proceeding International Conference Of Innovation Science, Technology, Education, Children And Health Proceeding International Conference Of Innovation Science, Technology, Education, Children And Health Karawo : Journal of Community Service (KJCS) International Journal of Economics and Management Research
Hengki Mangiring Parulian Simarmata
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Nursing Public Health Social Sciences Other

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Journal : International Journal of Economics and Management Research

 1 
Innovative Experience Strategy to Increase Intention to Revisit Pematangsiantar Zoo Hengki Mangiring Parulian Simarmata; Jusra Tampubolon; Demak Claudia Yosephine Simanjuntak; Sabar Dumayanti Sihombing; Elfina Okto Posmaida Damanik; Doris Yolanda Saragih
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.284

Abstract

The development of digital technology has led to significant changes in the tourism industry sector, particularly in Indonesia. Innovative experience is one of the key factors in understanding tourist behaviour. This study analyses the relationship between innovative experiences and the value of returning tourists to zoos in Pematangsiantar. The research employed an explanatory quantitative approach, collecting data through a questionnaire with a 5-point Likert scale administered to 97 tourists, using the Slovin margin of error formula of 0.1. Statistical data processing utilises SPSS to test validity, reliability, normality, and heteroscedasticity, as well as to perform hypothesis testing and conduct simple linear regression. The results showed a significant influence of innovative Experience on tourist return visits (R² = 0.787)—the practical contribution of research in implementing technology-based tourism activities, especially in developing countries such as Indonesia.
Co-Authors Andriano Simarmata Andy Wijaya Beslin Josua Tambunan Calen Calen DAULAT NATHANAEL BANJARNAHOR Demak Claudia Yosephine Simanjuntak Doris Yolanda Saragih Doris Yolanda Saragih Edo Maranata Tambunan Elfina Okto Posmaida Damanik Erbin Chandra Erikson Damanik Erwin Sirait Firinta Togatorop Henry Dunan Pardede Henry Dunan Pardede Jusra Tampubolon Khansa Khalishah Leni Sihombing Meylida Girsang Monita Sijabat Musthafha Haris Munandar Nancy Florida Siagian Natalia Pransiska Silaen Pardede, Henry Dunan Poltak Pardamean Simarmara Poltak Pardamean Simarmata Poltak Pardamean Simarmata Sabar Duma Sihombing Sabar Dumayanti Sihombing Saragih, Doris Yolanda Simarmata, Poltak Pardamean Sisca Sisca, Sisca Situmorang, Fernando Ratio Toras Pangindoan Batubara