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All Journal Delta-Pi : Jurnal Matematika dan Pendidikan Matematika Musamus Journal of Mathematics Education Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Journal of Social And Economics Research Jurnal Pendidikan Dasar Jurnal Adijaya Multidisiplin Jurnal Pengabdian Masyarakat dan Riset Pendidikan Prosiding Seminar Nasional Unimus journal of social and economic research
NURINA AYUNINGTYAS
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Other

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Journal : Journal of Social And Economics Research

 1 
RINTISAN USAHA BISNIS JASA KECANTIKAN EYELASH EXTENSION “BEAUTE BY MELLENIA” Dewi Puspa Mellenia; Nurina Ayuningtyas; Dwi Atmanto
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.481

Abstract

Rintisan usaha jasa kecantikan "Beaute by Mellenia" merupakan sebuah bisnis yang berfokus pada layanan pemasangan eyelash extension. Kebutuhan akan kecantikan dan perawatan diri di kalangan wanita semakin meningkat seiring dengan perkembangan zaman dan peningkatan kesadaran terhadap penampilan. Bisnis ini bertujuan untuk menyediakan layanan eyelash extension berkualitas tinggi dengan menggunakan bahan-bahan yang aman dan metode pemasangan yang profesional.Penelitian ini dilakukan untuk mengidentifikasi peluang pasar, spesifikasi produk, serta strategi pemasaran yang efektif untuk bisnis "Beaute by Mellenia". Dengan menganalisis aspek pasar, metode pemasaran, dan manajemen usaha, diharapkan bisnis ini dapat bersaing di pasar kecantikan yang semakin kompetitif. Studi ini juga meneliti aspek finansial seperti payback period, net present value, dan break even point untuk memastikan keberlanjutan usaha ini. Hasil penelitian menunjukkan bahwa "Beaute by Mellenia" memiliki potensi pasar yang besar dengan target konsumen yang luas, terutama di kalangan wanita yang peduli terhadap penampilan. Dengan strategi pemasaran yang tepat dan manajemen yang baik, diharapkan bisnis ini dapat berkembang dan memberikan keuntungan yang signifikan.
PLANNING THE ESTABLISHMENT OF THE NAIL ART STUDIO “ELINAILED” BUSINESS Anjelin Putri Sukma Dewi; Nurina Ayuningtyas; Dwi Atmanto
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.909

Abstract

Business plan “Elinailed” is a business that focuses on nail art services that prioritize excellent service, comfort and quality. The services offered include nail art, manicure, pedicure, NFC LED Nail, and exclusive nail care. This research aims to analyze the feasibility of establishing Elinailed business planning as a nail art studio by identifying market, marketing, operational planning, and financial aspects. It is expected that this business will be able to compete in the increasingly tight beauty industry. This research also evaluates financial aspects such as Payback Period (PP), Net Present Value (NPV), Internal Rate of Return (IRR), Break Event Point (BEP), Benefit and Cost Ratio (B/C Ratio) or Profitability Index to ensure the sustainability of this business. The results indicate that “Elinailed” has a significant market opportunity with a wide range of target consumers, especially among women who pay attention to their appearance. With the implementation of appropriate marketing strategies and effective management, Elinailed is expected to show sustainable growth and have a real positive impact on the beauty industry.
Co-Authors Amalia wahyu Fitriana Aniesa Puspa Arum Anjelin Putri Sukma Dewi Dewi Puspa Mellenia Dhany Fachrudin, Achmad Dwi Atmanto Fathiyah Wadda Harsuyanti Lubis Hilda Laila Febriani Larasati Neneng Siti Silfi Ambarwati NURUL HIDAYAH Rasifah Salma Indah Maharani Sarah Abigail Yuranian Siva Fauziah, Siva Soffil Widadah Winda Lestari Zaenal Riva'i