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All Journal Jurnal Manajemen Bisnis Eka Prasetya Journal Of Indonesian Social Society PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya
Brilian Moktar
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Effect of Discounts, Brands, and Marketing Strategies on Customer Loyalty of Daihatsu Oil PT. Nusantara Autopart Persada Nyosino; Brilian Moktar; Budijanto
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v7i2.196

Abstract

This study aims to determine the effect of Discount on Customer Loyalty at PT. Nusantara Autopart Persada, determine the effect of Brand on Customer Loyalty at PT. Nusantara Autopart Persada, determine the effect of Marketing Strategy on Customer Loyalty at PT. Nusantara Autopart Persada, determine the effect of Discount, Brand and Marketing Strategy on Customer Loyalty at PT. Nusantara Autopart Persada. The population in this study are customers of PT. Nusantara Autopart Persada totaling 148 respondents. The technique of determining the number of samples used in this study is Slovin formula and totaling 108 respondents. The results of the research analysis show that Discount, Brand and Marketing Strategy partially have a positive and significant effect on Customer Loyalty at PT. Nusantara Autopart Persada. The results showed that Discount, Brand and Marketing Strategy simultaneously have a positive and significant effect on Customer Loyalty at PT. Nusantara Autopart Persada. The results of this study are supported by the value of R square (R2) which means Discount, Brand and Marketing Strategy have an effect on Customer Loyalty at PT. Nusantara Autopart Persada. While the remaining is effected by other factors originating from outside this research model such as location, distribution, and sales promotion.
Strategy To Increase Culinary Umkm Sales Through Online Food Delivery Ngiw Aman Harja; Brilian Moktar
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.298

Abstract

Medan Timur, a district in Medan, North Sumatra, is home to a rapidly growing culinary industry, with numerous micro, small, and medium-sized enterprises (UMKM) utilizing online food delivery services such as GoFood, GrabFood, and ShopeeFood. This research aims to analyze the impact of online food delivery services on the sales growth of culinary UMKM in the area. Using a qualitative approach, data were collected through observations, interviews, and a literature review from five culinary business owners who have joined these platforms. The findings reveal that nearly all UMKM that joined the platforms experienced significant sales increases, with daily income rising by an average of 150% to 200%. Additionally, UMKM gained other benefits, such as enhanced business visibility and broader customer access without additional advertising costs. The study also identifies technical challenges faced by some UMKM, such as payment and transaction management issues, which were resolved with platform support. Overall, the research shows that online food delivery apps play a crucial role in helping culinary UMKM in Medan Timur thrive, expanding their market reach and increasing their revenues.
Analysis of Micro, Small and Medium Enterprises (MSMEs) Development Brilian Moktar; Ngiw Aman Harja
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.299

Abstract

This study examines the impact of entrepreneurial orientation on the development of Micro, Small, and Medium Enterprises (MSMEs) in Medan Sunggal, Medan. Entrepreneurial orientation, including proactivity, risk-taking, and innovation, plays a critical role in enhancing MSME performance, particularly in product development and market competitiveness. The research uses a quantitative approach, with data collected from 85 MSMEs in the region. Validity and reliability tests confirmed the accuracy and consistency of the instruments. Multiple linear regression analysis revealed a significant positive relationship between entrepreneurial orientation and MSME development, with an R² value of 0.807, indicating that 80.7% of the variance in MSME development can be explained by entrepreneurial orientation. The results suggest that fostering entrepreneurial qualities such as innovation and risk-taking can significantly boost MSME growth. This finding is consistent with previous research and underscores the importance of cultivating entrepreneurial skills among MSME owners and managers. The study recommends that local governments and business development organizations support entrepreneurial programs to enhance MSME performance. Future research could explore other factors affecting MSME success, such as access to finance, market conditions, and government policies, to gain a broader understanding of the dynamics influencing MSME development.
MEMBANGUN USAHA DESA DENGAN DUNIA USAHA KOTA UNTUK MEMPERLUAS PASAR PRODUK LOKAL Ngiw Aman Harja; Brilian Moktar
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 3 No 4 (2024): Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

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Abstract

The proposed solution is the development of a business network that connects village business actors with city business actors, through the use of technology and collaboration between the two parties. It is hoped that this solution can expand the market, increase product competitiveness, and encourage innovation in production and distribution. The aim of this program is to expand the market for local products, improve quality and competitiveness, and utilize technology for promotion and distribution, which will ultimately improve the village economy. The specific target of this program is to establish at least three business collaborations between village and city business actors as well as providing training related to digital marketing and branding techniques. The methods used include a participatory approach, digital marketing training, business networking facilitation, and mentoring to maximize product marketing.
PELATIHAN PENULISAN KARYA ILMIAH BAGI GURU-GURU DI KECAMATAN PANCUR BATU Brilian Moktar; Ngiw Aman Harja
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 3 No 4 (2024): Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

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Abstract

Abstract. Kegiatan pengabdian masyarakat ini bertujuan untuk (1) meningkatkan motivasi guru SD di Kecamatan Pancur Batu dalam menulis karya ilmiah dan (2) meningkatkan kemampuan guru SD di Kecamatan Pancur Batu dalam menulis karya ilmiah berupa laporan penelitian. Pencapaian tujuan tersebut dilakukan melalui pelatihan dengan metode ceramah, tanya jawab, demontrasi, dan latihan (tutorial). Setelah kegiatan pelatihan dilaksanakan monitoring atau evaluasi oleh panitia pelaksanaan untuk melihat dan mendampingi guru dalam penulisan karya ilmiah. Hasi penelitian menunjukkan bahwa bahwa program P2M berlangsung dengan baik dan lancar. Program ini mampu memberi motivasi kepada guru dalam menulis karya ilmiah dan mampu meningkatkan kemampuan guru dalam melakukan penelitian serta menulis laporan penelitian. Kendala-kendala yang muncul pada tahap penelitian dan penulisan hasil penelitian dapat diatasi dengan metode pendampingan. Adapun saran yang dapat diajukan dari hasil program P2M, bagi guru-guru SD diharapkan memiliki motivasi dan senantiasa membudayakan kegiatan menulis ilmiah. Bagi praktisi pendidikan diharapkan senantiasa dapat membantu guru-guru SD dalam kegiatan menulis ilmiah. Bagi LPM hendaknya selalu menjebati program sejenis untuk terus dapat dilaksanakan dan dikembangkan.
Pelatihan Moonsonsim Sebagai Media Edukatif Untuk Membangun Jiwa Wirausaha Dan Pemahaman Dasar Akuntansi Siswa SMA Darma Bakti Lubuk Pakam Ngiw Aman Harja; Brilian Moktar
Journal Of Indonesian Social Society (JISS) Vol. 3 No. 2 (2025): JISS - Juni
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/jiss.v3i2.544

Abstract

Permasalahan rendahnya minat kewirausahaan dan lemahnya pemahaman akuntansi dasar di kalangan siswa sekolah menengah menjadi tantangan yang signifikan dalam dunia pendidikan. Pelatihan kewirausahaan berbasis simulasi digital seperti MonsoonSIM menawarkan pendekatan pembelajaran partisipatif yang mampu menggabungkan aspek kognitif, afektif, dan psikomotorik secara terpadu. Kegiatan pengabdian ini dilaksanakan di SMA Darma Bakti Lubuk Pakam dengan tujuan membangun jiwa kewirausahaan siswa serta meningkatkan pemahaman mereka terhadap konsep dasar akuntansi melalui pengalaman belajar langsung. Pelatihan dilakukan selama dua hari melalui simulasi bisnis virtual berbasis tim, di mana siswa mengelola perusahaan secara menyeluruh mulai dari pengaturan modal, pengadaan barang, penjualan, hingga peramalan penjualan. Evaluasi kegiatan menunjukkan bahwa seluruh peserta dapat menjalankan simulasi dengan baik dan menunjukkan pemahaman yang lebih kuat terhadap alur dan pengambilan keputusan bisnis. Kegiatan ini membuktikan bahwa MonsoonSIM dapat menjadi media edukatif yang efektif dan menyenangkan dalam membentuk pola pikir wirausaha sejak usia sekolah. Program ini juga berpotensi direplikasi di sekolah lain sebagai bagian dari penguatan kurikulum berbasis pengalaman (experiential learning).
Co-Authors Budijanto Ngiw Aman Harja Nyosino