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All Journal Jurnal Manajemen Bisnis Eka Prasetya Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Outline Journal of Management and Accounting International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Manajemen Dan Akuntansi Medan PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Dedy Lazuardi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)

 1 
The Effect of Digital Marketing and Customer Experience on Customer Loyalty at Maju Bersama Ringroad Jenniefer Killiam; Dedy Lazuardi
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.192

Abstract

To increase company sales can be done in various ways, one of which is by maintaining customer loyalty. In this digital era, maintaining customer loyalty is no longer hindered by distance and time, only with social media alone customers can be contacted. Customer loyalty can also be maintained by improving the customer experience by providing certain offers and bonuses. This research uses quantitative data with the population being customers at Maju Bersama Ringroad. The sample was obtained using the Hair et al. formula so that a sample of 120 respondents was obtained. The results showed that digital marketing and customer experience partially affect customer loyalty at Maju Bersama Ringroad. Then simultaneously, digital marketing and customer experience partially affect customer loyalty at Maju Bersama Ringroad with a coefficient of determination of 58.9%.
Digital Marketing and Artificial Intelligence on Purchasing Decision in the Shopee App Zhensen; Dedy Lazuardi
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.213

Abstract

In this digital era, the role of e-commerce, especially Shopee, has grown so fast and has an important role in people's daily lives, the features created to make it easier for people to make purchases have encouraged people to continue making purchases. This study aims to determine whether digital marketing and artificial intelligence have a significant effect on purchasing decisions in the Shopee application. This study uses quantitative data with the population being people in the Medan Baru area totaling 36,191. The sample was obtained using the slovin formula as many as 100 respondents. The data collection technique uses judgmental or purposive sampling. The results showed that digital marketing (X1) and artificial intelligence (X2) had a positive and significant effect partially or simultaneously on purchasing decisions (Y). The results of the coefficient of determination (R2) test show that there is a relationship between the variables digital marketing (X1) and artificial intelligence (X2) with purchasing decisions (Y) in the Shopee application. Shopee is expected to utilize artificial intelligence (X2) as a customer assistance tool and maintain digital marketing (X1). This involves various aspects of technology in the Shopee application with the aim of increasing customer convenience and increasing company marketing.
THE INFLUENCE OF GREEN PRODUCT AND DIGITAL MARKETING ON PURCHASING DECISIONS AT STARBUCKS CEMARA ASRI Angga, Wellice; Dedy Lazuardi
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.231

Abstract

Technology is widely used by people to help their activities become more efficient. Without realizing it, their lifestyle has also changed, starting from their consumption patterns where they prefer to buy food from outside using applications because it is more practical. This causes the amount of plastic waste to increase because the food purchased uses plastic materials. This study aims to analyze the effect of green products and digital marketing both partially and simultaneously on purchasing decisions at Starbucks Cemara Asri. This research is descriptive research with a quantitative approach. The sample in this study amounted to 140 Starbucks consumer respondents with random sampling techniques selected through non-probability sampling with accidental sampling techniques. Data collection was carried out through distributing questionnaires. The collected data were analyzed by multiple linear regression. The results showed that green product and digital marketing had a significant partial and simultaneous effect on purchasing decisions at Starbucks Cemara Asri.
Company Purchase Decision Improvement Strategy Ihdina Gustina; Dedy Lazuardi
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v1i1.30

Abstract

This study aims to determine the effect of the Marketing Strategy on Purchasing Decisions at PT Pratama Mandiri Sakti. The research methodology used is quantitative descriptive method. The type of data used in this study is quantitative data, normally data obtained in the form of number or numbers. Data source are primary and secondary data . The result of analysis show that market segmentation and targeting has a significant and positive influence on PT. Pratama Mandiri Witness purchasing decisions based on the result of the partial hyphotesis test. The result showed that market segmentation and targeting had a significant effect on the PT. Pratama Mandiri Witness purchasing decisions and the remaining is influenced by other variables which was not examined.
Co-Authors Adek apriyandi Angga, Wellice Chandra, Stanley Ihdina Gustina Irma Herliza Rizki Jenniefer Killiam Muammar Rinaldi Putri Wahyuni Selen Anggereyani Siregar, Zulkarnain Zhensen