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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara AJAD : Jurnal Pengabdian kepada Masyarakat
Rahayu, Andi
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pemberdayaan Masyarakat melalui Pelatihan Pemasaran Produk Udang Kasia untuk Meningkatkan Perekonomian di Kampung Arar, Kabupaten Sorong Sulfiana; Ibal, La; Abu, Nur; Rahayu, Andi; Rahmi; Murni; Kayatun, Siti Nur; Saleh, Muhammad; Masniar
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 3 (2024): DECEMBER 2024
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v4i3.409

Abstract

The marketing training for cassia shrimp products held in Arar Village, Sorong Regency, Southwest Papua aims to improve community skills in overcoming obstacles to marketing local products. This activity is carried out through three stages: preparation, implementation, and evaluation. In the initial stage, the team coordinated with village officials to understand local conditions and the economic potential of the community. The implementation stage focused on digital marketing training and product packaging techniques, followed by pretests and posttests to measure skill improvements. The results of the training showed a significant increase in participants' understanding of online marketing strategies, the importance of information on packaging, and factors that can attract consumer interest and loyalty, such as attractive packaging design and product taste quality. Before the training, the majority of participants still used traditional marketing methods, but after the training, 89.47% of participants switched to digital marketing. This training succeeded in providing an understanding of broader and more modern marketing strategies, so that the community is better prepared to compete in a larger market. The impact is seen in the increase in sales, income, and sustainable economic potential in Arar Village
Pemanfaatan Meja Stainless Sebagai Media Penjemuran Udang Kasia Bagi Masyarakat Kampung Arar Kabupaten Sorong Sulfiana, Sulfiana; Ibal, La; Abu, Nur; Rahmi, Rahmi; Rahayu, Andi; Murni, Murni; Arifin, Herlina; Rian Histiariani, Aprisa; Salmawati, Salmawati
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 4 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i4.4674

Abstract

Arar Village, located in Sorong Regency, has abundant marine resource potential, especially in the catch of cassia shrimp. However, the cassia shrimp processing process still faces obstacles, especially in the drying stage, which is carried out traditionally, thus affecting the quality of the product. This study aims to improve the quality and cleanliness of cassia shrimp processed products through the application of stainless steel drying tables. The implementation method of this community service is carried out in three stages, namely preparation, implementation, and the final stage. The preparation stage involves coordination with the local government, situation analysis, and identification of community needs. At the implementation stage, education and training are carried out on the use of stainless steel drying tables, as well as direct practice simulations for the community. The final stage involves evaluating activities through questionnaires and interviews to measure the success of the training. The results of the community service show that the use of stainless steel drying tables improves the quality of cassia shrimp by maintaining cleanliness, reducing bacterial contamination, and extending shelf life. In addition, this training increases community knowledge about the importance of using hygienic tools in fisheries processing. In the future, it is hoped that this technology can be widely accepted by the Arar Village community to support increased productivity and more sustainable fisheries-based economic welfare.
Co-Authors Adi Sucipto, Adi Desty Ervira Puspaningtyas Febriyanita, Anggun Fitriana, Lala Budi Herlina Arifin Kayatun, Siti Nur Kurniasih, Dwi Endah La Ibal Masniar Muhamad Saleh Rumwokas murni murni Nur Abu Puspita Mardika Sari Rahmi Rahmi Rahmi Rian Histiariani, Aprisa Salmawati Salmawati Sulfiana SULFIANA, SULFIANA