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All Journal Majalah Ilmiah Bijak Mudir : Jurnal Manajemen Pendidikan Jurnal Informatika Ekonomi Bisnis SEIKAT: Jurnal Ilmu Sosial, Politik dan Hukum Jurnal Informatika Ekonomi Bisnis Alamtana
Sandra, Jana
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Informatika Ekonomi Bisnis

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Influencer Marketing Strategies and Brand Image in Boosting Consumer Purchase Intent: The Role of Customer Support Intervention Sandra, Jana; Indrayanti, Sri; Suryana, Ade
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 1 (March 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i1.788

Abstract

This research explores the intricate relationships among influencer marketing strategies, brand image, customer support, and consumer purchase intent within the operational framework of PT. Len Industri (Persero) - Jakarta Office. Through path analysis, the study discerns direct and indirect effects, revealing significant findings. Marketing Strategies exhibit a notable direct impact on both Customer Support and Consumer Purchase Intent, underscoring the centrality of effective marketing initiatives in shaping customer interactions and purchase decisions. Conversely, Brand Image reveals a non-significant direct effect on Customer Support but demonstrates a marginally significant impact on Consumer Purchase Intent, indicating a nuanced relationship that warrants further investigation. The indirect effects analysis highlights the substantial influence of Marketing Strategies on Consumer Purchase Intent mediated by Customer Support. These findings underscore the importance of a holistic approach, integrating marketing strategies, brand image cultivation, and effective customer support to enhance overall consumer experiences and drive purchase intent in a competitive market landscape.
Sustainable Finance and Ethical Investment: A Paradigm Shift in Global Capital Markets Sandra, Jana; Malik, Deni; Pratiwi, Sekar Widyastuti; Dameria, Rina
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1143

Abstract

This study presents a comprehensive literature review on the evolving role of sustainable finance and ethical investment as a transformative force in global capital markets. It explores the theoretical foundations that underpin ethical investing, including stakeholder theory, institutional theory, legitimacy theory, and behavioral finance. The review identifies key drivers of ethical investment, such as regulatory developments, institutional investor demand, technological innovation, and changing demographic preferences. Empirical findings indicate that sustainable investment strategies often yield comparable or superior financial performance while enhancing portfolio resilience. However, persistent implementation challenges-including inconsistent ESG metrics, greenwashing, and measurement limitations-undermine the credibility and effectiveness of ethical finance. The study highlights the need for greater standardization, reliable data, and regulatory coherence to support the sustainable integration of ESG principles into financial systems. Future research directions are proposed to deepen the understanding of ESG impact, investor behavior, and technological applications in responsible investing.
Co-Authors Ade Suryana Ainur Rofiq Dameria, Rina Indrayanti , Sri Indrayanti, Sri Malik, Deni Muhammad Iqbal FIrdaus, Muhammad Pratiwi, Sekar Widyastuti Sunarmin, Sunarmin Suryana , Ade Suryanto Suryanto Widiyanto, Prima