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The Importance of Balance Between Hard Skills and Soft Skills to Improve The Quality of Higher Education Graduates Sandra, Jana; Suryana , Ade; Indrayanti , Sri
Mudir : Jurnal Manajemen Pendidikan Vol. 5 No. 2 (2023): July : Mudir: Jurnal Manajemen Pendidikan
Publisher : Mudir : Jurnal Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/mudir.v5i2.602

Abstract

The realm of employment holds the belief that exceptional human resources are individuals who not only possess technical skills but are also adept in the areas of interpersonal skills. The field of academia has also unveiled that, according to a study conducted at Harvard University in the United States, an individual's success is not solely determined by their knowledge and technical abilities (hard skills), but rather by their capacity to effectively manage themselves and others (soft skills). This study aims to address the significance of maintaining a balance between hard skills and soft skills in the professional world, as well as the necessary steps that tertiary institutions should take in order to adequately prepare their graduates. This is a qualitative study using a phenomenological methodology. Data gathering was conducted through open-ended interviews with HRD managers and students. The findings of the research indicate that there are still numerous higher education institutions that have not equipped students with knowledge or recognition of the significance of maintaining a harmonious blend of technical abilities and personal qualities to meet the requirements of the job market. Students should be provided with educational resources on intrapersonal and interpersonal skills, either through lectures or post-internship discussions.
Effect of Individual Characteristics, Work Placement and Work Environment on Employee Performance (Case Study on PT Post Energy Indonesia Jakarta Office) Suryanto, Suryanto; Sandra, Jana
Majalah Ilmiah Bijak Vol 19, No 1: March 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i1.2037

Abstract

This study aims to determine the effect of individual characteristics, work placement and work environment on employee performance. There are three independent variables, namely individual characteristics, work placement and work environment to be tested for the effect on the dependent variable, namely employee performance. The population in this study were all employees of PT Post Energy Indonesia Jakarta Office, amounting to 114 people. In this study using simple random sampling and obtained data as many as 57 respondents. The research data used is primary data, which is obtained through the distribution of questionnaires. The analytical tool used is multiple linear regression test. The results showed that: There is a positive and significant influence between Individual Characteristics and Work Environment on Employee Performance, but there is no effect of Work Placement on Employee Performance with a significant value. The results of the coefficient of determination test show that the Adjusted R Square value of 40% of the dependent variable on employee performance can be explained by the independent variables, namely individual characteristics, work placement and work environment, while other factors of 60% are influenced by other variables outside the variables studied.
Quality of Tourism Services in Creating Visitor Satisfaction : A Case Study on the Revitalization of Taman Mini Indonesia Indah Sandra, Jana; Suryana, Ade; Sunarmin, Sunarmin
SEIKAT: Jurnal Ilmu Sosial, Politik dan Hukum Vol. 3 No. 1 (2024): SEIKAT: Jurnal Ilmu Sosial, Politik dan Hukum, Februari 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/seikat.v3i1.1135

Abstract

Kepuasan wisatawan menjadi acuan keberhasilan perusahaan dalam memberikan pelayanannya pada konsumen. Obyek wisata pertama di Indonesia yang bertemakan budaya, salah satunya adalah Taman Mini Indonesia Indah (TMII), yang baru selesai direvitalisasi pada tahun 2022 lalu. Setelah revitalisasi, ternyata masih banyak keluhan dari pengunjung terkait kualitas produk wisata dan pelayanannya. Penelitian ini ditujukan untuk menjawab pertanyaan aspek-aspek apa yang dikeluhkan oleh pengunjung dan apa solusi yang harus dilakukan oleh pihak pengelola. Ini adalah sebuah penelitian kualitatif dengan pendekatan studi kasus.  Pengumpulan data dilakukan dengan wawancara mendalam terhadap 20 pengunjung yang terdiri atas kaum remaja, dewasa, lansia dan penyandang disabilitas. Hasil penelitian menunjukkan bahwa  pelayanan kepariwisataan setelah TMII direvitalisasi ternyata belum dapat memberikan kepuasan kepada pengunjung. TMII belum dapat memenuhi kebutuhan pengunjung baik dari sisi kualitas produk maupun kualitas pelayanannya. TMII juga dianggap belum cukup ramah kepada lansia dan penyandang disabilitas.
Influencer Marketing Strategies and Brand Image in Boosting Consumer Purchase Intent: The Role of Customer Support Intervention Sandra, Jana; Indrayanti, Sri; Suryana, Ade
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 1 (March 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i1.788

Abstract

This research explores the intricate relationships among influencer marketing strategies, brand image, customer support, and consumer purchase intent within the operational framework of PT. Len Industri (Persero) - Jakarta Office. Through path analysis, the study discerns direct and indirect effects, revealing significant findings. Marketing Strategies exhibit a notable direct impact on both Customer Support and Consumer Purchase Intent, underscoring the centrality of effective marketing initiatives in shaping customer interactions and purchase decisions. Conversely, Brand Image reveals a non-significant direct effect on Customer Support but demonstrates a marginally significant impact on Consumer Purchase Intent, indicating a nuanced relationship that warrants further investigation. The indirect effects analysis highlights the substantial influence of Marketing Strategies on Consumer Purchase Intent mediated by Customer Support. These findings underscore the importance of a holistic approach, integrating marketing strategies, brand image cultivation, and effective customer support to enhance overall consumer experiences and drive purchase intent in a competitive market landscape.
Sustainable Finance and Ethical Investment: A Paradigm Shift in Global Capital Markets Sandra, Jana; Malik, Deni; Pratiwi, Sekar Widyastuti; Dameria, Rina
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1143

Abstract

This study presents a comprehensive literature review on the evolving role of sustainable finance and ethical investment as a transformative force in global capital markets. It explores the theoretical foundations that underpin ethical investing, including stakeholder theory, institutional theory, legitimacy theory, and behavioral finance. The review identifies key drivers of ethical investment, such as regulatory developments, institutional investor demand, technological innovation, and changing demographic preferences. Empirical findings indicate that sustainable investment strategies often yield comparable or superior financial performance while enhancing portfolio resilience. However, persistent implementation challenges-including inconsistent ESG metrics, greenwashing, and measurement limitations-undermine the credibility and effectiveness of ethical finance. The study highlights the need for greater standardization, reliable data, and regulatory coherence to support the sustainable integration of ESG principles into financial systems. Future research directions are proposed to deepen the understanding of ESG impact, investor behavior, and technological applications in responsible investing.
Sustainable Finance and Ethical Investment: A Paradigm Shift in Global Capital Markets Sandra, Jana; Malik, Deni; Pratiwi, Sekar Widyastuti; Dameria, Rina
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1143

Abstract

This study presents a comprehensive literature review on the evolving role of sustainable finance and ethical investment as a transformative force in global capital markets. It explores the theoretical foundations that underpin ethical investing, including stakeholder theory, institutional theory, legitimacy theory, and behavioral finance. The review identifies key drivers of ethical investment, such as regulatory developments, institutional investor demand, technological innovation, and changing demographic preferences. Empirical findings indicate that sustainable investment strategies often yield comparable or superior financial performance while enhancing portfolio resilience. However, persistent implementation challenges-including inconsistent ESG metrics, greenwashing, and measurement limitations-undermine the credibility and effectiveness of ethical finance. The study highlights the need for greater standardization, reliable data, and regulatory coherence to support the sustainable integration of ESG principles into financial systems. Future research directions are proposed to deepen the understanding of ESG impact, investor behavior, and technological applications in responsible investing.
Desa Wisata Sebagai Potensi Pengembangan Ekonomi Desa Sandra, Jana; Suryana, Ade; Sunarmin, Sunarmin; Rofiq, Ainur
Alamtana: Jurnal Pengabdian Masyarakat UNW Mataram Vol 4 No 3 (2023): Edisi Desember 2023
Publisher : LPPM UNIVERSITAS NAHDLATUL WATHAN MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jaltn.v4i3.1769

Abstract

Penelitian ini mengenai sumber daya alam sebagaii pengembangan desa wisata terhadap peningkatan ekonomii masyarakat local. yang perlu dilakukan sebagai langkah evaluasi dan langkah preventif dalam menentukan langkah pengembangan selanjutnya karena pengembangan desa wisata memiliki karakter aktivitas yang bersifatt multisectoral. Studi ini bertujuan untuk mengetahui proses pengembangan desa Kubang sebagai desa wisata yang dilakukan melalui penyadaran, pelatihan dan pendampingan,mengidentifikasi kendala yang dihadapi dalam proses pengembangan desa wisata serta mengidentifikasi pengembangan desa wisata melalui potensi sumber daya alam desa. Penelitian ini bersifatt deskriptif denganpendekatan kualitatif. Jenis penelitian adalah studi kasus. Teknik pengumpulan data dilakukan melalui observasi, wawancara dan dokumentasi langsung dari obyek penelitian.
Peran Kelompok Wanita Tani (KWT) Dalam Pemberdayaan Wanita di Desa Palimanan Barat Sandra, Jana; Iqbal Firdaus, Muhammad; Widiyanto, Prima; Rofiq, Ainur; Indrayanti, Sri
Alamtana: Jurnal Pengabdian Masyarakat UNW Mataram Vol 5 No 2 (2024): Edisi Agustus 2024
Publisher : LPPM UNIVERSITAS NAHDLATUL WATHAN MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jaltn.v5i2.2250

Abstract

Sektor pertanian salah satu yang dianggap dapat memberikan kontribusi secara langsung terhadap kesejahteraan rumah tangga. Kelompok Wanita Tani (KWT) merupakan salah satu wadah bagi para petani wanita, KWT berbeda dengan kelompok tani lainnya, dalam pembinaannya KWT diarahkan untuk mempunyai suatu usaha produktif dalam skala rumah tangga yang memanfaatkan atau mengolah hasil-hasil pertanian. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Pendekatan penelitian ini bertujuan untuk membuat suatu deskripsi atau dengan cara melukiskan objek penelitian berdasarkan fakta-fakta yang terlihat. Dalam proses pemberdayaan perempuan yang dilakukan oleh peneliti dilapangan, proses pemberdayaan yang dilakukan dicapai melalui beberapa penerapan pendekatan pemberdayaan sehingga tidak ada paksaan maupun dorongan tertentu yang dilakukan agar para perempuan Desa Palimanan Barat mau bergabung dalam Kelompok Wanita Tani.