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All Journal Jurnal Informasi dan Teknologi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
Hendayani, Nenden
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

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Application of The End User Computing Satisfaction Method to Analyze User Satisfaction Toward the Quality of Mobile Banking Services Sudirjo, Frans; Ekasari, Silvia; Hendayani, Nenden; Dharmawan, Donny; Launtu, Ansir
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.490

Abstract

This research aims to find out how to analyze user satisfaction with the quality of mobile banking application services using the end-user computing satisfaction model. This research adopts a quantitative approach. Use of questionnaires as a data collection tool. Sampling was done using the purposive sampling technique, with a sample size of 100 respondents. Researchers conducted demographic, outer, and inner model analyses using the PLS-SEM approach via Smart-PLS. This research indicates that most mobile banking application users were satisfied with their overall use. The four hypotheses proposed, namely ease of use, perceived usefulness, and timeliness, were all accepted with solid evidence. The results of hypothesis testing show that three hypotheses have a highly significant influence on user satisfaction, namely H5 (perceived usefulness), H4 (format), and H3 (ease of use). These factors, such as user-perceived usefulness, format quality, and ease of use, provide a positive experience for users to feel satisfied with the application. However, two hypotheses are not accepted, indicating that the accuracy variable (accuracy) and content variable (content) do not significantly influence user satisfaction. The purpose of adding the perceived usefulness variable to this research is to obtain information about how practical the application is for users, and the results of the t-test show that this variable has a significant relationship with user satisfaction.
REVOLUTIONIZING SOCIAL MEDIA MARKETING THROUGH AI AND AUTOMATION: AN IN-DEPTH ANALYSIS OF STRATEGIES, ETHICS, AND FUTURE TRENDS Indrawan, Doby; Yorman, Yorman; Stiadi, Muhamad; Hendayani, Nenden; Amin, Al-
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 3 No. 1 (2024): JANUARY
Publisher : ADISAM Publisher

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This comprehensive analysis delved into the transformative potential of artificial intelligence (AI) and automation in social media marketing. We explored many strategies and insights that have redefined how businesses engage with their audiences in the digital age. Our investigation began by acknowledging the profound impact of AI and automation technologies on the marketing landscape, particularly within the dynamic domain of social media. These innovations ushered in a new era of data-driven decision-making, hyper-personalization, and efficiency, enabling marketers to create more targeted and impactful campaigns. A key finding of our analysis was the pivotal role of AI in audience segmentation and targeting. Through real-time data analysis, marketers could identify and engage their ideal audience segments with exceptional precision, optimizing resource allocation and campaign effectiveness. We also highlighted the emergence of AI-driven chatbots and virtual assistants, revolutionizing customer service and engagement on social media platforms. These 24/7 available, personalized interaction tools significantly enhanced the overall customer experience. However, amidst the transformative potential of AI and automation, we emphasized the ethical responsibilities accompanying these advancements. We stressed the need for transparency, data privacy, and fairness in AI-driven marketing practices. Upholding these principles ensures trust, a cornerstone of long-term success. In conclusion, our analysis illuminated the remarkable potential of AI and automation in revolutionizing social media marketing. As we move forward into this era of technological transformation, we must do so with a steadfast commitment to innovation and ethical integrity, shaping a marketing landscape that benefits businesses and consumers alike.
The Role Of Business Diversification, Education And Development Activities On Business Performance Of Construction Companies Listed In Indonesian Stock Exchange Jessi Charina Sembiring; Hendayani, Nenden; Rina Apriliani; Teguh Prakoso; Firman Dera
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 3 (2024): Juni 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i3.2421

Abstract

The aim of this research is to analyze the development of companies in the capital market, especially in the accounting aspect. The companies in this study consist of a large number of subsidiaries, associated companies, and multi-group companies. This is an applied study that uses developments in accounting doctrine, particularly those that influence balance sheet analysis, comparison of financial statements over time, and ratios. The analysis results indicate an increase in stock prices, followed by a general decline the following year, likely due to changes in the economic cycle. Regarding the debt situation, there has been a significant increase. Despite this, increases continued, reaching figures that would be difficult to maintain in the future. The following year, the figure decreased due to the crisis and the disinvestment process mentioned earlier. From this analysis, it appears that the construction group experienced significant challenges in managing their debt and assets over the period, which is reflected in their share price movements, turnover, and results. The composition and variations of the group's balance sheet showed major changes during the period, mainly due to the expansion of lines of activity that required large investments in permanent structures. This situation is unsustainable and requires significant disinvestment. This shows that the capital and financial management of these groups play a very important role in maintaining the stability and growth of their companies. Additionally, we must carefully make investment decisions and manage debt to avoid creating unwanted risks in the future.
Co-Authors Amin, Al- Doby Indrawan Donny Dharmawan Ekasari, Silvia Firman Dera Frans Sudirjo Jessi Charina Sembiring LAUNTU, ANSIR Muhamad Stiadi Rina Apriliani Teguh Prakoso Yorman