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All Journal International Journal of Travel, Hospitality and Events Gema Wisata Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Journal of Economic Education and Entrepreneurship Studies Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Ni Gst Nym Suci Murni
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Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Transportation Other

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DEVELOPMENT OF THE AUTHENTICITY OF TRI EKA BUANA VILLAGE AS A TOURISM ATTRACTION I Made Darma Oka; I Gusti Agung Putu Sri Mahadewi; Ni Gst Nym Suci Murni
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 8 No 2 (2023): Volume 8 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v8i2.2576

Abstract

This study aims to examine the potential for developing the authenticity of Tri Eka Buana Village as a tourist attraction. Research uses qualitative data. Data collection was carried out by observation, interview, and literature study. Informants were taken from community leaders who understood the implications of tourism development using a purposive sampling technique. Data were analyzed by descriptive qualitative. The results show that this village has authentic potential in the form of natural and cultural tourist attractions that can be developed into tourist attractions. The authenticity that is owned consists of 3 categories, namely: objective authenticity, constructed authenticity and existential authenticity. The objective authenticity possessed is in the form of natural tourist attractions such as: Bukit Abah, Dukuh Sakti Waterfall, Puncak Luhur Bukit Abah Temple, and Tirta Danu Seliwah. Constructed authenticity in the form of exotic traditional culture in the form of the Umananing Malini Dance. Existential authenticity, namely the traditional drink of Balinese Arak, which is useful as a means of prayer for Hindus. For this reason, the authentic potential that is owned must be maintained, preserved, and developed by the local community as a competitive advantage for tourism villages so that they can compete competitively. It is recommended to the manager, in the effort to develop authenticity, this can be done by: packaging tourist attractions as special interest-based attractions based on nature and culture, highlighting their beauty, uniqueness and authenticity; presents educational tourism based on nature and culture; involve the community professionally in the management of community-based tourism so as to increase the sense of belonging to caring for a tourist village
Strengthening Brand Image and Loyalty for The Domestic Market at The Apurva Kempinski Bali Budiasa, I Kadek; Ni Gst Nym Suci Murni; I Gede Mudana; Made Sudiarta; I Nyoman Cahyadi Wijaya
International Journal of Travel, Hospitality and Events Vol. 3 No. 3 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i3.424

Abstract

Purpose: This research aims to engage the brand image and brand loyalty of The Apurva Kempinski Bali in the domestic market in the context of the COVID-19 pandemic. It concerns strategies adopted by the hotel to sustain its operations amidst changing market conditions. Research methods: Qualitative methods such as interviews and observations were used to understand the challenges faced by the tourism industry in Bali and to identify effective strategies employed by businesses like The Apurva Kempinski Bali. Quantitative methods, such as data analysis of reviews and social media engagement metrics, were used to assess the hotel's performance and customer satisfaction. Result and discussion: The COVID-19 pandemic significantly affected Bali's tourism industry, leading to a reliance on domestic tourists to sustain the local economy. The Apurva Kempinski Bali became popular among domestic tourists, emphasizing local expertise and showcasing Indonesia's cultural richness. Implications: The hotel received overwhelmingly positive reviews, indicating high satisfaction among guests, mainly domestic tourists. Active engagement on social media platforms and prompt responses to customer queries were identified as effective strategies for enhancing customer engagement and loyalty.
Strengthening Local Economies through the Implementation of Digital Promotion in Tourism Villages and Its Implications for Marine Tourism Dewi Pratiwi Azis; Ni Gst Nym Suci Murni; I Ketut Budarma; Hajar Dewantara
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 3 (2024): VOL. 5, NO. 3 (2024): JE3S, SEPTEMBER 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v5i3.4377

Abstract

This research examines the development of Botolempangan Karst Palace Tourism Village through digitalization and digital marketing approaches. The study combined analysis of existing tourism village management with digital technology-based development strategies. Through an internship and training program, researchers developed tour packages and digital promotional materials, including flyers and profile videos. The study also adopted the AIDDA model (Attention, Interest, Desire, Decision, Action) to optimize the digital marketing strategy. The results showed that the management of Botolempangan Karst Palace Tourism Village still faces challenges, especially in terms of promotion and utilization of digital technology. The training provided includes creating promotional content, utilizing social media, and developing digital marketing skills. This research produced recommendations to improve the quality of human resources of managers, optimize the use of digital media for promotion, and develop a digital application-based management model. The application of digital promotion in tourism villages has opened up new opportunities in the development of marine tourism in Indonesia. By utilizing various digital platforms, coastal tourism villages can introduce the uniqueness of local culture and underwater natural wealth, which is expected to increase marine tourism visits in Indonesia.
Model Pengelolaan Pariwisata Berbasis Masyarakat untuk Keberkelanjutan di Desa Wisata XYZ I Wayan Suwidnyana; Ni Gst Nym Suci Murni; Ni Nyoman Sri Astuti
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 3 (2025): September : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i3.778

Abstract

This study aims to analyze the main challenges in managing Community-Based Tourism (CBT) and develop a sustainable management model for Cemagi Tourism Village, Badung, Bali. This study uses a qualitative approach by combining primary and secondary data. Primary data were obtained through field observations, in-depth interviews, and Focus Group Discussions (FGDs), while secondary data were obtained from literature studies and related documents. The analysis was conducted using the SWOT method and qualitative descriptive methods to describe the actual conditions and opportunities for tourism village development. The results show that tourism village management still faces several challenges, particularly in the aspects of promotion and preservation. Collaboration with various stakeholders is necessary, particularly in utilizing social media as an effective promotional tool. In addition, the preservation of local nature and culture is key to sustainable tourism. The proposed management model places the village government and traditional villages as mentors, Village-Owned Enterprises (BUMDes) and Tourism Awareness Groups (Pokdarwis) as managers, and the community as active actors in every stage of development. The model refers to the POAC (Planning, Organizing, Actuating, Controlling) management theory, taking into account three aspects of sustainability. First, the economic aspect, through increasing village income, creating jobs, and equitable profit sharing through the Village-Owned Enterprise (BUMDes). Second, the socio-cultural aspect, realized through preserving cultural heritage, improving the quality of human resources through tourism training, and strengthening the role of traditional arts. Third, the environmental aspect, with a focus on preserving subak (village-owned enterprises) and green spaces, managing waste using the 3Rs (reduce, reuse, recycle), and nature conservation. Thus, sustainable tourism management requires strong collaboration, cultural preservation, and environmental awareness to ensure long-term benefits for local communities.  
Praktik Pemasaran Digital di Hotel Jimbarwana Jembrana Bali Rahmat Hidayat; I Made Darma Oka; Ni Gst Nym Suci Murni
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 1 (2026): Januari: Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i1.5561

Abstract

This study aims to analyze and formulate an ideal digital marketing innovation model to increase occupancy at the Jimbarwana Hotel in Jembrana Regency. Using quantitative and qualitative (explanatory) approaches, this study examines five types of digital marketing: website, social media, SEO, email marketing, and online advertising. The quantitative analysis shows that all types of digital marketing have a significant influence on digital marketing innovation. Specifically, website (0.221) and online advertising (0.218) have a very strong influence, followed by social media (0.207), email marketing (0.242), and SEO (0.236). Furthermore, digital marketing innovation is proven to have a very strong and significant influence on digital marketing effectiveness (0.779). The qualitative analysis strengthens these findings by identifying key strategies for each digital element. The website is seen as the "digital face" that must prioritize speed and easy navigation. The use of SEO and SEM is considered crucial for visibility, despite having to compete with OTAs. Social media such as Instagram and TikTok are effective for engagement, while email marketing is used for customer retention. Online advertising (Google Ads, Meta Ads) is considered essential for reach, but it needs to be managed efficiently. Overall, this study formulates a holistic digital marketing model that integrates various platforms to address hotel occupancy challenges.
Co-Authors Budiasa, I Kadek Dewi Pratiwi Azis Hajar Dewantara I Gede Mudana I Gusti Agung Putu Sri Mahadewi I Ketut Budarma I Made Darma Oka I Made Darma Oka I Wayan Suwidnyana Made Sudiarta Ni Nyoman Sri Astuti Rahmat Hidayat Wijaya, I Nyoman Cahyadi