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All Journal Jurnal Ilmiah Pariwisata International Journal of Green Tourism Research and Applications International Journal of Travel, Hospitality and Events Journal of Applied Sciences in Travel and Hospitality Journal of Economic Education and Entrepreneurship Studies Journal of Social Service and Empowerment
I Ketut Budarma
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Akulturasi Antara Budaya Wisatawan Dan Masyarakat Lokal Dalam Kepariwisataan Bali Budarma, I Ketut
Jurnal Ilmiah Pariwisata Volume 2 No.1 Hal 109-222 September 2012
Publisher : Jurnal Ilmiah Pariwisata

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Abstract

Bali has been developed as a tourist destination since 1920s, initiated by the Dutch Colonial, and then developed as a mass tourism since the opening of Ngurah Rai International Airport in 1968. Tourism in Bali is cultural tourism, exposing Balinese culture as the main product. Long interaction between Balinese and tourists has resulted in acculturation, making Balinese live in two worlds, traditional world and touristic world. Both worlds are interdependent but sometimes there is a conflict of interests between the two. Seeing the phenomenon a research is done focusing on acculturation between tourists’ and local culture: Impact of tourism on Balinese culture. The research is carried out in Bali, by examining Balinese and their relationship with international tourists.  Bali selected because the locus of the interaction occurs on the island. The research found that tourism has made Balinese culture more creative but at the same time it is destructive. Tourism has degrading the value of Balinese culture, but economically benefits local people. Acculturation has created something new, adaptation and alteration and creating traditional and touristic world. Acculturation has made Balinese touristic culture evolved and rich. Both Balinese and tourists found that tourism endangers Balinese environments, but it also creates awareness of preservation. Tourism economically beneficial, but the role and participation of Balinese is on the employees level not business owner. A conclusion could be drown that tradition of acculturation  continued in tourism, it has made Balinese culture known and exposed to tourists for foreign exchange. But over exposition has created conflict between religious and touristic world. Balinese culture exposition has economically benefited Balinese people, but proportion of business ownership is very low, and the income distribution for Balinese is very small.  Environmentally tourism has created some adverse problem, but the awareness of the role of the environment in tourism increases that encourage them to preserve it. Balinese culture Exposition to tourism has attracted millions of tourists to the island, but Balinese access in the ownership of tourism enterprises is very limited.  The implication is that community based rural tourism has to be encouraged to give Balinese as stake holders a fair income distribution from tourism. Rural traditional institution has to be empowered to promote their culture to support tourism and tourists should not merely welcomed as consumers but partners to sustain tourism in Bali, and disseminate to tourists that Balinese has a religious world and has to be respected
Implementation of green human resources management through pro-environmental behavior in Alpina Hotel & Spa Chamonix France Putu Kania Andini; Ni Nyoman Sri Astuti; I Ketut Budarma
International Journal of Green Tourism Research and Applications Vol 2 No 2 (2020): December 2020
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v2i2.2069

Abstract

Purpose: This article is to explore the implementation of green human resources management in Alpina Hotel & Spa Chamonix, France as well as to know the benefits of implementing green human resources management in Alpina Hotel & Spa Chamonix, France. Research methods: This study was done in a descriptive qualitative method by explaining eco-friendly activities that have been implemented and the benefits of implementing green human resources management in which the data collection was carried out through techniques and field research in the form of observation, interview, documentation, and literature review. Results and discussion: The result of this study indicates that the benefits of implementing green human resources management (HRM) through pro-environmental behavior in Alpina Hotel & Spa Chamonix, France is not only profit-oriented to the hotel but also creates social orientation to the people and environment. Conclusion: The implementation of green human resources management in Alpina Hotel & Spa Chamonix, France has been well and optimally implemented.
Green Tourism-Based CSR as Practiced By Melasti Beach Management Ni Wayan Agustini; I Ketut Budarma; I Made Darma Oka; Cokorda Istri Putra Widhari; I Putu Krisna Arta Widana
International Journal of Travel, Hospitality and Events Vol. 2 No. 3 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i3.300

Abstract

Purpose: This study aims to analyze the implementation of green tourism-based CSR (corporate social responsibility) by the regional head of Melasti Beach management, Badung, Indonesia. Research methods: The data collection methods used are observation, interviews, document study, and focus group discussions. Furthermore, data analysis used descriptive qualitative analysis, including data reduction, presentation, and conclusion. Results and discussion: The results show that CSR activities of the Ungasan Bupda (Baga et al.) in managing Melasti Beach include four aspects, namely economic aspects, social aspects, cultural aspects, and environmental aspects. Implication: All CSR activities carried out reflect the theory of sustainable tourism by paying attention to economic, social, cultural, and environmental sustainability.   Keywords: corporate social responsibility, green and sustainable tourism, beach.
Sustainable MICE Model: Case Study at Four Points by Sheraton Bali Ungasan Dw A Pt Ninda Pradnyani; I Ketut Budarma; I Ketut Sutama; I Nyoman Cahyadi Wijaya; Ni Made Sudarmini
International Journal of Travel, Hospitality and Events Vol. 3 No. 2 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i2.371

Abstract

Purpose: This research was conducted to design a sustainable event model based on MICE activities carried out at Four Points by Sheraton Bali Ungasan. Research methods: The design of this sustainable event model used qualitative analysis, visualized through NVivo 12 Plus software, and resulted in a sustainable event model for MICE activities at Four Points by Sheraton Bali Ungasan. Subsequently, the model was validated through Focus Group Discussion (FGD) to obtain approval for the previously designed sustainable event model. Results and discussion: The study's results indicated that the implementation of MICE activities at Four Points by Sheraton Bali Ungasan was not sustainable in terms of environmental and socio-cultural aspects. At the same time, the economic element had been implemented, but any subject also has to improve. Implication: The research output is a sustainable event model suitable for implementation at Four Points by Sheraton Bali Ungasan and has been approved and well-received by the management. This study results in a sustainable event model that guides the pre-event, during-event, and post-event stages to create sustainable MICE activities that positively impact the environment, socio-cultural aspects, and economy.   Keywords: Sustainable MICE Model, Environment, Socio-Culture, Economic Aspects
Utilizing Static Pricing to Boost Room Revenue in Archipelago International Indonesia Hotels Group Ni Made Dwi Yulianti; I Ketut Budarma; Gede Ginaya
International Journal of Travel, Hospitality and Events Vol. 3 No. 3 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i3.423

Abstract

Purpose: This research examines the implementation of static rates to increase room revenue at Archipelago International Indonesia Hotels Group. While the majority of Archipelago International management considers that dynamic rates are more effective at increasing room revenue, the impact of global economic events such as the Covid-19 pandemic, wars, and earthquakes (force majeure) has been underestimated. Static rates can be used to respond to economic downturns induced by these occurrences, which reduce demand. Research methods: This research uses qualitative research methodologies to assess current practices and offer ideal static rate models. It is supported by three concepts and theories: static rates, room revenue, and hotel management. This research also uses tourism economy and revenue management as theoretical foundations. Results and discussion: The findings highlight suboptimal implementation challenges and propose two models at Archipelago International Indonesia Hotels Group: (1) Static Rates Stand Alone: managed by the channel manager for a minimum two-night stay, beneficial for remote or pre-opening hotels, during low occupancy or economic downturns; and (2) Bundle Packages: combining room rates with other services to increase revenue and promote additional facilities. Implication: These models provide consistent pricing, improved forecasting, and increased brand awareness. Implementing these models can help Archipelago International optimize its revenue plans and financial performance.
Visitor Perceptions of Service Quality in Promoting Environmental Sustainability at Umbul Bening Water Park, East Java Maskur Hadi; I Ketut Budarma; I Ketut Sutama
International Journal of Travel, Hospitality and Events Vol. 3 No. 3 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i3.426

Abstract

Purpose: This research aims to determine tourists' perceptions regarding service quality based on environmental sustainability and to create a service quality model to support ecological sustainability at the Umbul Bening tourist attraction. Research methods: The research uses a sequential exploratory mix-method, with an accidental sampling technique of 322 respondents; quantitative data is processed using SERVQUAL (service quality) and IPA (critical performance analysis), while qualitative data processing is analyzed using FGD (focus group discussion). Results and discussion: The research results show that tourists' perceptions of service quality based on environmental sustainability are not good, with a gap in service quality, especially related to environmental quality. Implication: The service model referring to servicescape is an alternative for creating environmental quality in providing services using the SOR (stimulus, organism, response) paradigm approach, which is expected to be able to influence employee consistency in carrying out their work to support environmental sustainability.
Strengthening Local Economies through the Implementation of Digital Promotion in Tourism Villages and Its Implications for Marine Tourism Dewi Pratiwi Azis; Ni Gst Nym Suci Murni; I Ketut Budarma; Hajar Dewantara
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 3 (2024): VOL. 5, NO. 3 (2024): JE3S, SEPTEMBER 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v5i3.4377

Abstract

This research examines the development of Botolempangan Karst Palace Tourism Village through digitalization and digital marketing approaches. The study combined analysis of existing tourism village management with digital technology-based development strategies. Through an internship and training program, researchers developed tour packages and digital promotional materials, including flyers and profile videos. The study also adopted the AIDDA model (Attention, Interest, Desire, Decision, Action) to optimize the digital marketing strategy. The results showed that the management of Botolempangan Karst Palace Tourism Village still faces challenges, especially in terms of promotion and utilization of digital technology. The training provided includes creating promotional content, utilizing social media, and developing digital marketing skills. This research produced recommendations to improve the quality of human resources of managers, optimize the use of digital media for promotion, and develop a digital application-based management model. The application of digital promotion in tourism villages has opened up new opportunities in the development of marine tourism in Indonesia. By utilizing various digital platforms, coastal tourism villages can introduce the uniqueness of local culture and underwater natural wealth, which is expected to increase marine tourism visits in Indonesia.
Pengembangan Agrowisata Berbasis Nilai Sosial Budaya dan Potensi Alam di Desa Sidetapa Baliaga, Buleleng, Bali Darmawan, Komang Krishna; Astawa, I Putu; Budarma, I Ketut
Journal of Social Service and Empowerment Vol. 1 No. 1 (2024): Journal of Social Service and Empowerment (JOSSE)
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/josse.v1i1.413

Abstract

Penelitian ini bertujuan untuk mengembangkan agrowisata berbasis nilai sosial budaya di Desa Sidetapa Baliaga, Kabupaten Buleleng. Tujuan utamanya adalah untuk meningkatkan kesejahteraan masyarakat desa dengan memanfaatkan potensi lokal dan melestarikan budaya tradisional. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus. Pengumpulan data dilakukan melalui wawancara mendalam dengan tokoh masyarakat dan pelaku wisata, yang melibatkan observasi dan studi dokumen. Teknik analisis data yang digunakan adalah analisis kualitatif dengan penyajian data deskriptif. Hasil penelitian menunjukkan bahwa Desa Sidetapa Baliaga memiliki potensi agrowisata yang tinggi, terutama pada sektor pertanian, di mana terdapat berbagai komoditas buah lokal, seperti bambu dan kerajinan berbahan dasar bambu. Selain itu, budaya dan tradisi desa, seperti tari gendering sang Hyang dan upacara adat, menjadi daya tarik tersendiri dan tidak luput dari dukungan UMKM setempat, yang mendukung inovasi produk unggulan desa seperti brem buah dan gula batu. Pengembangan agrowisata berbasis kearifan lokal dapat meningkatkan perekonomian masyarakat dan memperkuat identitas budaya desa. Penelitian ini memberikan kontribusi penting bagi pengembangan pariwisata berkelanjutan di Baliaga Sidetapa. Penerapan agrowisata berbasis kearifan lokal tidak hanya meningkatkan pendapatan masyarakat tetapi juga melestarikan budaya dan lingkungan. Hasil penelitian ini dapat menjadi model untuk mengembangkan desa wisata lainnya di Indonesia.
Enhancing Go Mandalika Promotion Program Salman Alam; I Made Darma Oka; I Ketut Budarma; I Ketut Suja
Journal of Social Service and Empowerment Vol. 2 No. 1 (2025): Journal of Social Service and Empowerment (JOSSE)
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/josse.v2i1.477

Abstract

Tujuan kegiatan ini mengevaluasi efektivitas program Go Mandalika dalam mempromosikan pariwisata di Lombok Tengah, Indonesia, melalui lima platform media digital. Tujuan akhir dari penelitian ini adalah untuk meningkatkan kunjungan wisatawan ke Lombok Tengah melalui strategi digital yang dioptimalkan. Metode yang digunakan adalah deskriptif kualitatif dengan juga menampilkan data kuantitatif seperti kunjungan wisata dan jumlah postingan selama tiga tahun terakhir. Program Go Mandalika dirancang untuk meningkatkan kunjungan wisatawan, memberikan informasi destinasi wisata, dan mendokumentasikan kegiatan Dinas Pariwisata Lombok Tengah, Nusa Tenggara Barat, Indonesia. Namun, jadwal postingannya tidak terjadwal; interaksi dengan pengikut masih kurang; penggunaan iklan berbayar tidak ada; dan kolaborasi dengan influencer pariwisata masih jarang. Diperlukan model pengelolaan yang lebih baik pada program Go Mandalika, dan keaktifan serta kebermanfaatan program ini harus terus ditingkatkan.
A model of religiosity integration in sustainable tourism development (The case of Tenganan Pagringsingan Village, Bali, Indonesia) Budarma, I Ketut
Journal of Applied Sciences in Travel and Hospitality Vol. 7 No. 2 (2024): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v7i2.84-93

Abstract

The research in Tenganan Pegringsingan village in Bali, Indonesia examines the relationship between religiosity, convention (awig-awig) environmental sustainability, and sustainable tourism development. The study explores how the village's cultural practices and social structures impact its ecological balance. The method used is descriptive qualitative to examine potential challenges faced by the village. The findings emphasize the importance of preserving traditional practices in maintaining the ecological health of the region. The village's commitment to cultural preservation and environmental sustainability is crucial for its sustainability and resilience. The research also identifies five challenges faced by the village, including tourism governance, friction between customs and tourism, preservation of local wisdom, economic life and cultural-based tourism, and informal education for endogamous marriages. To address these challenges, a comprehensive model is proposed that integrates religiosity, traditional conventions, tourism governance, local wisdom, informal education, cultural tourism-based economy, cultural friction, and integration. This model ensures that tourism development aligns with the village's religiosity and traditional practices, maintains cultural integrity, and promotes sustainable economic growth while preserving the community's way of life.
Co-Authors Cokorda Istri Putra Widhari Darmawan, Komang Krishna Dewi Pratiwi Azis Dw A Pt Ninda Pradnyani Gede Ginaya Hajar Dewantara I Ketut Suja I Ketut Sutama I Made Darma Oka I Putu Astawa I Putu Krisna Arta Widana Maskur Hadi Ni Gst Nym Suci Murni Ni Made Dwi Yulianti Ni Made Sudarmini Ni Nyoman Sri Astuti Ni Wayan Agustini Putu Kania Andini Salman Alam Wijaya, I Nyoman Cahyadi