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All Journal JKTP International Journal of Travel, Hospitality and Events Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Journal of Social Service and Empowerment Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
I Made Darma Oka
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Pengembangan “Pasiraman Pura Dalem Pingit Dan Pura Kusti” Sebagai Daya Tarik Wisata Spiritual Di Desa Batuan Gianyar I Made Darma Oka; Made Sudiarta; I Gede Astawa; I Wayan Sukita
Jurnal Kajian dan Terapan Pariwisata Vol 1 No 2 (2021): May Issue
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT AKADEMI PARIWISATA DENPASAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53356/diparojs.v1i2.31

Abstract

The aims of this paper to analyze the feasibility of “Pasiraman Pura Dalem Pingit and Pura Kusti” to develop into tourist attractions-based tourism destination components aspect, such as attractions, accessibility, amenities, and ancillary service. Observation data, interviews, and literature study method with qualitative descriptive analysis used in this paper. It is shown that “Pasiraman Pura Dalem Pingit and Pura Kusti” feasible to develop into tourist attraction to be an alternatives when choose the tourist attraction. This feasibility is seen by the tourism facilities component are owned, such as: Temples as place of worship, places to do “melukat”, parking lots, restaurants, fitting rooms, toilets, shelters, and “puskesmas” in village area. Tourists that visiting tourist attraction not only see the beauty of the natural panorama or the uniqueness of the local culture but directly involved spiritual tourism activities. For this reason, this tourist attraction suggested to manage professionally and sustainable so it can compete with the others.
CULTURAL HERITAGE AS THE BASE FOR THE DEVELOPMENT OF EDUCATIONAL TOURISM IN BIAUNG VILLAGE, PENEBEL, TABANAN Putu Widya Darmayanti; I Made Darma Oka; Ketut Sumadi
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 7 No 2 (2022): Volume 7 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (188.727 KB) | DOI: 10.25078/pariwisata.v7i2.1411

Abstract

Biaung Village has some potential to develop into a cultural tourism attraction. This article aims to examine the existence of cultural heritage in this village to be developed into educational tourism. The data was collected by observation, literature study, and in-depth interviews with local community leaders and then analyzed by descriptive qualitatively. The results showed that the cultural heritage of Biaung Village is feasible to be developed into educational tourism for tourists, especially the younger generation. Hence, the younger generation has a strong understanding of cultural preservation in the future. It can be seen in the offer of educational tour packages (relics of ancient cultural sites, Batur Sari Murti Temple, tradition of making "kise", painting activities, and traditional culinary). Tourists who visit this tourist village are not just to learn about the local culture's uniqueness but also to be directly involved in tourism activities. It is recommended that the local community be more serious about developing the cultural heritage so that future generations can enjoy it. The government is expected to be more intense in fostering this cultural tourism attraction to be sustainable
PENGEMBANGAN POTENSI DESA SELONG BELANAK SEBAGAI DESTINASI WISATA Hasan Basri; I Made Darma Oka; I Wayan Lanang Nala; Putu Widya Darmayanti; I Wayan Sukita
Jurnal Kajian dan Terapan Pariwisata Vol 4 No 2 (2024): Edisi Mei
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT AKADEMI PARIWISATA DENPASAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53356/diparojs.v4i2.85

Abstract

This research examines the potential of Selong Belanak Village to be developed into a tourist destination in Central Lombok. Data collection methods include observation, documentation, interviews and focus group discussions. Informants were determined using purposive sampling. Data analysis were carried out by using qualitative and quantitative analysis through SWOT analysis to examine strengths, weaknesses, opportunities and challenges faced in the future. The results of the SWOT analysis of Selong Belanak village show that from the internal side the results are in the good category with a value of 3.10, as well as from the external analysis side it is in the good category with a value of 3.06. This means that this village has the potential to be developed into a tourist destination. It is recommended that the development of this tourist destination must be carried out by synergizing all relevant pentahelic actors (government, academics, business people, the media and local communities).
Green Tourism-Based CSR as Practiced By Melasti Beach Management Ni Wayan Agustini; I Ketut Budarma; I Made Darma Oka; Cokorda Istri Putra Widhari; I Putu Krisna Arta Widana
International Journal of Travel, Hospitality and Events Vol. 2 No. 3 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i3.300

Abstract

Purpose: This study aims to analyze the implementation of green tourism-based CSR (corporate social responsibility) by the regional head of Melasti Beach management, Badung, Indonesia. Research methods: The data collection methods used are observation, interviews, document study, and focus group discussions. Furthermore, data analysis used descriptive qualitative analysis, including data reduction, presentation, and conclusion. Results and discussion: The results show that CSR activities of the Ungasan Bupda (Baga et al.) in managing Melasti Beach include four aspects, namely economic aspects, social aspects, cultural aspects, and environmental aspects. Implication: All CSR activities carried out reflect the theory of sustainable tourism by paying attention to economic, social, cultural, and environmental sustainability.   Keywords: corporate social responsibility, green and sustainable tourism, beach.
PERAN DIGITAL MARKETING DALAM PENGEMBANGAN DESA WISATA DI KABUPATEN TABANAN Darmayanti, Putu Widya; I Made Darma Oka; Fransiska Fila Hidayana
Jurnal Kajian dan Terapan Pariwisata Vol 3 No 2 (2023): May Issue
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT AKADEMI PARIWISATA DENPASAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53356/diparojs.v3i2.78

Abstract

This article examines the role of digital marketing in the development of tourist villages. This research uses qualitative data. Collecting data using in-depth interviews with community leaders. Data analysis used qualitative data analysis techniques. The results showed that the role of digital marketing in tourist villages makes big contribution to influences the sustainability of tourist villages. The development of digital marketing is able to have positive impact in introducing and promoting tourism villages. The application of digital marketing carried out by each tourism can be an opportunity for the number of tourist visits. It is recommended that the tourism stakeholders must synergize to the development of the tourism village remains sustainable.
Setanggor Tourist Village Development and Stakeholders in Central Lombok Dika Dwi Kurniawan; I Ketut Sutama; I Made Darma Oka; Muhamad Saleh Hambali
Journal of Social Service and Empowerment Vol. 2 No. 1 (2025): Journal of Social Service and Empowerment (JOSSE)
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/josse.v2i1.476

Abstract

Desa Wisata Setanggor di Lombok Tengah Indonesia merupakan sebuah destinasi wisata yang tergolong sudah tua namun memerlukan pengembangan berbagai macam potensi yang dimilikinya agar dapat dimaksimalkan dan perlu adanya kerjasama yang baik antara pihak pengelola, pemerintah, wisatawan dan travel. agen yang nantinya dapat mendukung pengembangan Desa Wisata Setanggor. Tujuan utama penelitian ini adalah untuk mengidentifikasi peran dan kontribusi pemangku kepentingan dalam pengembangan desa wisata berkelanjutan, serta mengembangkan model pembangunan yang efektif. Penelitian ini menggunakan pendekatan kualitatif. Teknik pengumpulan data yang dilakukan adalah observasi langsung, wawancara mendalam, studi literatur, dan Focus Group Discussion (FGD). Data yang diperoleh diolah melalui aplikasi software Nvivo 12 Pro. Sinergi antara pemerintah, masyarakat lokal dan pihak swasta sangat diperlukan untuk mengoptimalkan potensi Desa Setanggor sebagai destinasi wisata. Faktor-faktor seperti keterlibatan masyarakat dan dukungan pemerintah terbukti penting dalam mengatasi tantangan yang ada, seperti keterbatasan sumber daya manusia dan infrastruktur. Penelitian ini menghasilkan rekomendasi strategis bagi pengelola desa wisata dan pihak terkait lainnya untuk meningkatkan kualitas pengelolaan dan promosi desa wisata secara berkelanjutan.
Enhancing Go Mandalika Promotion Program Salman Alam; I Made Darma Oka; I Ketut Budarma; I Ketut Suja
Journal of Social Service and Empowerment Vol. 2 No. 1 (2025): Journal of Social Service and Empowerment (JOSSE)
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/josse.v2i1.477

Abstract

Tujuan kegiatan ini mengevaluasi efektivitas program Go Mandalika dalam mempromosikan pariwisata di Lombok Tengah, Indonesia, melalui lima platform media digital. Tujuan akhir dari penelitian ini adalah untuk meningkatkan kunjungan wisatawan ke Lombok Tengah melalui strategi digital yang dioptimalkan. Metode yang digunakan adalah deskriptif kualitatif dengan juga menampilkan data kuantitatif seperti kunjungan wisata dan jumlah postingan selama tiga tahun terakhir. Program Go Mandalika dirancang untuk meningkatkan kunjungan wisatawan, memberikan informasi destinasi wisata, dan mendokumentasikan kegiatan Dinas Pariwisata Lombok Tengah, Nusa Tenggara Barat, Indonesia. Namun, jadwal postingannya tidak terjadwal; interaksi dengan pengikut masih kurang; penggunaan iklan berbayar tidak ada; dan kolaborasi dengan influencer pariwisata masih jarang. Diperlukan model pengelolaan yang lebih baik pada program Go Mandalika, dan keaktifan serta kebermanfaatan program ini harus terus ditingkatkan.
Praktik Pemasaran Digital di Hotel Jimbarwana Jembrana Bali Rahmat Hidayat; I Made Darma Oka; Ni Gst Nym Suci Murni
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 1 (2026): Januari: Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i1.5561

Abstract

This study aims to analyze and formulate an ideal digital marketing innovation model to increase occupancy at the Jimbarwana Hotel in Jembrana Regency. Using quantitative and qualitative (explanatory) approaches, this study examines five types of digital marketing: website, social media, SEO, email marketing, and online advertising. The quantitative analysis shows that all types of digital marketing have a significant influence on digital marketing innovation. Specifically, website (0.221) and online advertising (0.218) have a very strong influence, followed by social media (0.207), email marketing (0.242), and SEO (0.236). Furthermore, digital marketing innovation is proven to have a very strong and significant influence on digital marketing effectiveness (0.779). The qualitative analysis strengthens these findings by identifying key strategies for each digital element. The website is seen as the "digital face" that must prioritize speed and easy navigation. The use of SEO and SEM is considered crucial for visibility, despite having to compete with OTAs. Social media such as Instagram and TikTok are effective for engagement, while email marketing is used for customer retention. Online advertising (Google Ads, Meta Ads) is considered essential for reach, but it needs to be managed efficiently. Overall, this study formulates a holistic digital marketing model that integrates various platforms to address hotel occupancy challenges.
Co-Authors Astawa, I Gede Cokorda Istri Putra Widhari Darmayanti, Putu Widya Dika Dwi Kurniawan Fransiska FIla Hidayana Hasan Basri I Ketut Budarma I Ketut Suja I Ketut Sumadi I Ketut Sutama I Putu Krisna Arta Widana I Wayan Lanang Nala I Wayan Sukita Made Sudiarta Muhamad Saleh Hambali Ni Gst Nym Suci Murni Ni Wayan Agustini Putu Widya Darmayanti Rahmat Hidayat Salman Alam