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All Journal Jurnal Multidisiplin Madani (MUDIMA) East Asian Journal of Multidisciplinary Research (EAJMR) Journal of Artificial Intelligence and Digital Business Jurnal kesekretarisan, manajemen bisnis, Perhotelan, Pariwisata dan logistik. Jurnal kesekretarisan, manajemen bisnis, Perhotelan, Pariwisata dan logistik. Indonesian Journal of Innovation Multidisipliner Research Jurnal Manajemen Pariwisata dan Logistik (JMPL)
Adi Sopyan
Sekolah Tinggi Manajemen Pariwisata Dan Logistik Lentera Mondial
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Social Sciences Other

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The Effect of Customer Satisfaction on the Average Length of Stay of Foreign Guests in Indonesian Hotels Sopyan, Adi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3948

Abstract

The hospitality industry in Indonesia faces challenges in increasing the length of stay (LoS) of foreign guests as a strategy to optimize revenue per guest. Customer satisfaction, as reflected in online reviews, is an important factor in influencing tourists' decisions to choose and extend their stay at a hotel. This study aims to analyze the effect of customer satisfaction based on online reviews on the average LoS of foreign guests in Indonesian hotels. The study uses a quantitative method with a multiple regression approach, utilizing secondary data obtained from online review platforms such as TripAdvisor and Booking.com, as well as hospitality statistics from BPS for the period 2022–2024. The results show that customer satisfaction has a positive and significant effect on the LoS of foreign guests (p < 0.05), with the dimensions of cleanliness, service quality, and location being the main predictors that determine tourists' decisions to extend their stay. These findings indicate that improving customer satisfaction by strengthening these key aspects has the potential to increase the length of stay of foreign tourists and support hotel revenue growth in Indonesia.
Open Trips to the Baduy Tribe as an Alternative Tourism Trend Among Young People Setyawati, Barliani Dewi; Sopyan, Adi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4184

Abstract

The growing popularity of open trip packages—group travels that bring together individuals who may not know each other beforehand—has become a noticeable trend among young travellers in Indonesia. One of the destinations that frequently appears in these travel programmes is the Baduy region in Banten, an area known for its strong cultural traditions and limited interaction with modern influences. This study explores the reasons young people choose to join open trips to Baduy, how they view the local culture, and what kinds of social and cultural effects their visits may have. Using a qualitative approach that combines in-depth interviews, participatory observation, and online questionnaires, the research seeks to capture the experience of both visitors and the local community. The results show that many young travellers are driven by a need for genuine and meaningful experiences, a curiosity about indigenous culture, and a wish to step away from digital routines for a while. Although most participants express admiration for the values upheld by the Baduy people, several behaviours witnessed during the trips do not fully align with local expectations, raising concerns about cultural sensitivity. These findings point to the importance of providing proper guidance and information to open trip participants, so that visits to Baduy can take place in a way that respects local customs and supports the preservation of community life.
Pariwisata Berkelanjutan: Membangun Ekonomi Daerah Melalui Kearifan Lokal Diyan Putranto; Runi Yulianti Togubu; Adi Sopyan; Anindita Gayatri; Barliani Dewi Setyawati; Albertus Banundoyo
Journal Management SMC Vol 2 No 2 (2024): Jurnal Manajemen Lemondial Business School
Publisher : Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengidentifikasi model-model pembangunan pariwisata berkelanjutan yang telah diimplementasikan di Indonesia melalui pendekatan studi literatur. Dengan menganalisis berbagai publikasi ilmiah, laporan penelitian, dan dokumen kebijakan, penelitian ini mengidentifikasi tiga pendekatan utama yang telah diterapkan, yaitu Community Based Tourism (CBT), pengembangan pariwisata berbasis kearifan lokal, pengembangan desa wisata, dan kewirausahaan sosial. Hasil penelitian ini diharapkan dapat memberikan kontribusi pada pengembangan kerangka kerja teoritis untuk memahami dinamika pembangunan pariwisata berkelanjutan di Indonesia.
Strategi Waitress dalam Meningkatkan Kepuasan Tamu di Hotel Ciputra Jakarta: Pendekatan Kualitatif Deskriptif Diyan Putranto; Runi Yulianti Togubu; Adi Sopyan; Anindita Gayatri; Barliani Dewi Setyawati; Albertus Banundoyo
Journal Management SMC Vol 2 No 2 (2024): Jurnal Manajemen Lemondial Business School
Publisher : Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.3333/lbs.v10i2.59

Abstract

Penelitian ini bertujuan untuk mengeksplorasi peranan waitress dalam menjaga kepuasan tamu di Hotel Ciputra Jakarta. Dengan menggunakan metode penelitian kualitatif deskriptif, wawancara mendalam dilakukan dengan 10 tamu untuk memahami pengalaman dan persepsi mereka mengenai kualitas layanan. Temuan menunjukkan bahwa meskipun sikap ramah waitress berpengaruh positif terhadap kepuasan tamu, terdapat beberapa area yang perlu diperbaiki, seperti pengetahuan menu dan penanganan keluhan. Komunikasi yang efektif antara waitress dan staf dapur juga sangat penting untuk meningkatkan kualitas layanan. Penelitian ini menekankan perlunya pelatihan dan pengembangan berkelanjutan bagi waitress untuk memenuhi harapan tamu dengan lebih baik. Hasil penelitian memberikan wawasan berharga bagi manajemen hotel dalam meningkatkan kualitas layanan dan memperkuat loyalitas pelanggan
Firm Performance Before and After Horizontal Merger and Acquisition Effectiveness and Efficiency Performance on Hotel Industry in Indonesia Adi Sopyan
Journal Management SMC Vol 3 No 1 (2025): Jurnal administrasi perkantoran, kesekretarisan, Manajemen, Perhotelan, Pariwisat
Publisher : Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.3333/lbs.v11i1.63

Abstract

The literature frequently highlights synergy as the main goal behind M&As, research often shows a lack of success, casting doubt on the potential to achieve these synergies. One area that has not been extensively explored is the overall impact of M&As. This study seeks to examine how marketing effectiveness and efficiency influence firm performance, and how these effects vary before and after a horizontal M&A. We developed hypotheses and tested them Hotel Industry in Indonesia. Our results indicate that marketing effectiveness positively impacts firm performance both before and after the M&A, with a stronger effect observed after the M&A. Conversely, efficiency does not affect firm performance before the M&A but shows a positive impact afterward.
Digital Transformation And Financial Performance Of Hotel Companies In Indonesia: An Empirical Study Before And After The Covid-19 Pandemic Adi Sopyan
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 2 (2026): April - Juni
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i2.827

Abstract

This study examines the impact of digital transformation on the financial performance of hotel companies listed on the Indonesia Stock Exchange (IDX) for the period 2015–2023. Employing panel data regression with 25 sampled companies (225 firm-year observations), digital transformation is measured through a composite four-component index, while financial performance is captured by ROA, ROE, and Operating Expense Ratio (OER). Results reveal that digital transformation positively and significantly affects ROA (β=0.087; p<0.01) and ROE (β=0.134; p<0.01), and significantly reduces OER (β=-0.143; p<0.01). The COVID-19 pandemic moderates these relationships, weakening short-term profitability impacts while acting as a forced accelerator of digital adoption that strengthens long-term firm resilience.
Co-Authors Albertus Banundoyo Albertus Banundoyo Albertus Banundoyo Albertus Banundoyo Anindita Gayatri Anindita Gayatri Anindita Gayatri Anindita Gayatri Anindita Gayatri Banundoyo Albertus Barliani Dewi Setyawati Barliani Dewi Setyawati Barliani Dewi Setyawati Barliani Dewi Setyawati Diyan Putranto Marhanani Tri Astuti Milawati Milawati Runi Yulianti Togubu Runi Yulianti Togubu Setyawati, Barliani Dewi Sri Marini Theresia Alveria P.S.A