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All Journal Journal of Artificial Intelligence and Digital Business Jurnal kesekretarisan, manajemen bisnis, Perhotelan, Pariwisata dan logistik. Jurnal kesekretarisan, manajemen bisnis, Perhotelan, Pariwisata dan logistik.
Sopyan, Adi
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Social Sciences Other

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Firm Performance Before and After Horizontal Merger and Acquisition Effectiveness and Efficiency Performance on Hotel Industry in Indonesia Sopyan, Adi
Journal Management SMC Vol 11 No 1 (2025): Jurnal administrasi perkantoran, kesekretarisan, Manajemen, Perhotelan, Pariwisa
Publisher : Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.3333/lbs.v11i1.63

Abstract

The literature frequently highlights synergy as the main goal behind M&As, research often shows a lack of success, casting doubt on the potential to achieve these synergies. One area that has not been extensively explored is the overall impact of M&As. This study seeks to examine how marketing effectiveness and efficiency influence firm performance, and how these effects vary before and after a horizontal M&A. We developed hypotheses and tested them Hotel Industry in Indonesia. Our results indicate that marketing effectiveness positively impacts firm performance both before and after the M&A, with a stronger effect observed after the M&A. Conversely, efficiency does not affect firm performance before the M&A but shows a positive impact afterward.
Firm Performance Before and After Horizontal Merger and Acquisition Effectiveness and Efficiency Performance on Hotel Industry in Indonesia Sopyan, Adi
Journal Management SMC Vol 3 No 1 (2025): Jurnal Manajemen Pariwisata dan Logistik (JMPL)
Publisher : Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.3333/lbs.v11i1.63

Abstract

The literature frequently highlights synergy as the main goal behind M&As, research often shows a lack of success, casting doubt on the potential to achieve these synergies. One area that has not been extensively explored is the overall impact of M&As. This study seeks to examine how marketing effectiveness and efficiency influence firm performance, and how these effects vary before and after a horizontal M&A. We developed hypotheses and tested them Hotel Industry in Indonesia. Our results indicate that marketing effectiveness positively impacts firm performance both before and after the M&A, with a stronger effect observed after the M&A. Conversely, efficiency does not affect firm performance before the M&A but shows a positive impact afterward.
The Effect of Customer Satisfaction on the Average Length of Stay of Foreign Guests in Indonesian Hotels Sopyan, Adi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3948

Abstract

The hospitality industry in Indonesia faces challenges in increasing the length of stay (LoS) of foreign guests as a strategy to optimize revenue per guest. Customer satisfaction, as reflected in online reviews, is an important factor in influencing tourists' decisions to choose and extend their stay at a hotel. This study aims to analyze the effect of customer satisfaction based on online reviews on the average LoS of foreign guests in Indonesian hotels. The study uses a quantitative method with a multiple regression approach, utilizing secondary data obtained from online review platforms such as TripAdvisor and Booking.com, as well as hospitality statistics from BPS for the period 2022–2024. The results show that customer satisfaction has a positive and significant effect on the LoS of foreign guests (p < 0.05), with the dimensions of cleanliness, service quality, and location being the main predictors that determine tourists' decisions to extend their stay. These findings indicate that improving customer satisfaction by strengthening these key aspects has the potential to increase the length of stay of foreign tourists and support hotel revenue growth in Indonesia.
Open Trips to the Baduy Tribe as an Alternative Tourism Trend Among Young People Setyawati, Barliani Dewi; Sopyan, Adi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4184

Abstract

The growing popularity of open trip packages—group travels that bring together individuals who may not know each other beforehand—has become a noticeable trend among young travellers in Indonesia. One of the destinations that frequently appears in these travel programmes is the Baduy region in Banten, an area known for its strong cultural traditions and limited interaction with modern influences. This study explores the reasons young people choose to join open trips to Baduy, how they view the local culture, and what kinds of social and cultural effects their visits may have. Using a qualitative approach that combines in-depth interviews, participatory observation, and online questionnaires, the research seeks to capture the experience of both visitors and the local community. The results show that many young travellers are driven by a need for genuine and meaningful experiences, a curiosity about indigenous culture, and a wish to step away from digital routines for a while. Although most participants express admiration for the values upheld by the Baduy people, several behaviours witnessed during the trips do not fully align with local expectations, raising concerns about cultural sensitivity. These findings point to the importance of providing proper guidance and information to open trip participants, so that visits to Baduy can take place in a way that respects local customs and supports the preservation of community life.
Co-Authors Setyawati, Barliani Dewi