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All Journal Jurnal Multidisiplin Madani (MUDIMA) East Asian Journal of Multidisciplinary Research (EAJMR) Journal of Artificial Intelligence and Digital Business Jurnal kesekretarisan, manajemen bisnis, Perhotelan, Pariwisata dan logistik. Jurnal kesekretarisan, manajemen bisnis, Perhotelan, Pariwisata dan logistik. Indonesian Journal of Innovation Multidisipliner Research Jurnal Manajemen Pariwisata dan Logistik (JMPL)
Adi Sopyan
Sekolah Tinggi Manajemen Pariwisata Dan Logistik Lentera Mondial
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Social Sciences Other

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The Hotel Mirah Bogor's Product-Based Branding Strategy Diyan Putranto; Marhanani Tri Astuti; Adi Sopyan; Anindita Gayatri; Barliani Dewi Setyawati; Albertus Banundoyo
East Asian Journal of Multidisciplinary Research Vol. 2 No. 8 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i8.5083

Abstract

Hotel occupancy rates fell to 12 percent during the height of the COVID pandemic. Bogor is a city of Meetings, Incentives, Conventions, and events (MICE), particularly for the hotel sector, and it is currently in a process of recovery following a pandemic. The public's altered behavior during the pandemic has influenced hotels' reassessment of their products. When it comes to the government sector, the usage of online and digital media has a profound impact on meeting attendees. Descriptive qualitative methodologies were used, specifically SWOT analysis, and data was gathered via a literature study and an examination of social media platforms.  The findings indicate that a strategy to strengthen hotel branding in Bogor as a MICE hotel and leisure on weekdays as an alternative target group is required in order to meet the demands of potential customers. In the era following the pandemic, a good marketing strategy will require the creation of new products and services, as well as the introduction of innovative approaches to existing ones.Hotel occupancy rates fell to 12 percent during the height of the COVID pandemic. Bogor is a city of Meetings, Incentives, Conventions, and events (MICE), particularly for the hotel sector, and it is currently in a process of recovery following a pandemic. The public's altered behavior during the pandemic has influenced hotels' reassessment of their products. When it comes to the government sector, the usage of online and digital media has a profound impact on meeting attendees. Descriptive qualitative methodologies were used, specifically SWOT analysis, and data was gathered via a literature study and an examination of social media platforms.  The findings indicate that a strategy to strengthen hotel branding in Bogor as a MICE hotel and leisure on weekdays as an alternative target group is required in order to meet the demands of potential customers. In the era following the pandemic, a good marketing strategy will require the creation of new products and services, as well as the introduction of innovative approaches to existing ones.
The Motivation, Training, and Discipline on Employee Performance in Star-rated Hotels in Bogor City Diyan Putranto; Marhanani Tri Astuti; Adi Sopyan; Anindita Gayatri; Barliani Dewi Setyawati; Albertus Banundoyo
East Asian Journal of Multidisciplinary Research Vol. 2 No. 8 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i8.5340

Abstract

This research focuses on assessing the impact of motivation, training, and discipline on employee performance in star-rated hotels in Bogor City. Employee motivation, training, and discipline are identified as key factors influencing employee performance and, consequently, the success of the hotels. A quantitative research approach was adopted, and data from 220 respondents working in star-rated hotels was collected using a questionnaire. The results reveal that training and discipline significantly impact employee performance, while motivation alone does not have a significant effect. Based on the findings, recommendations are made to prioritize training, foster a disciplined work environment, and consider motivation strategies to improve employee performance and enhance the overall competitiveness of the hospitality industry in Bogor City. By implementing these recommendations, hotels can excel in service delivery and achieve higher levels of customer satisfaction and loyalty.
The Consumer Hotel Selection Factors Analysis Milawati Milawati; Diyan Putranto; Adi Sopyan; Anindita Gayatri; Barliani Dewi Setyawati
East Asian Journal of Multidisciplinary Research Vol. 2 No. 8 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i8.5707

Abstract

This study's objective is to investigate the role that factors such as service quality, trustworthiness, and amenities play in determining which guests choose to stay at Hotel XYZ in Jakarta. The research sample was comprised of 215 individuals who were chosen using the process of accidental sampling. The data analysis was carried out with the assistance of SPSS version 25's statistical analysis software, and it made use of both multiple regression and hypothesis testing. The findings of the research indicate that the quality of customer service, level of trust, and amenities offered at a hotel all have a significant impact on the decision-making process involved in selecting a guest room, with individual significance levels ranging from 0.000 to 0.05. In the f-test study, all three of these variables were found to have a significant influence on the decision-making process for selecting a guest hotel simultaneously.
The Customer Satisfaction at Hotel ABC BEKASI: The Role of Service Quality, Corporate Image, and Location Diyan Putranto; Sri Marini; Adi Sopyan; Anindita Gayatri; Barliani Dewi Setyawati; Banundoyo Albertus
East Asian Journal of Multidisciplinary Research Vol. 2 No. 10 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i10.6021

Abstract

The study explores the impact of service quality, corporate image, and location on patron satisfaction at the ABC Hotel in Bekasi City. Results reveal a significant link between service quality and customer happiness, denoted by a substantial 0.550 coefficient of effect, supported by a p-value below 0.05. Similarly, corporate image wields influence, showing a p-value of 0.003, signifying its importance. Location also plays a role, with a 0.522 coefficient of effect on consumer satisfaction, backed by a p-value less than 0.05. These findings stem from a quantitative approach employing regression analysis, ensuring the accuracy of the data and statistical methods applied. Notably, service quality characteristics exhibit a strong impact on customer satisfaction, with a 0.550 coefficient of effect, while corporate image attributes influence it by 0.293 with a p-value of 0.003.
The Enhancing Work Quality and Customer Satisfaction in the Culinary Industry: A Case Study of CV. Cypher Food Indonesia Diyan Putranto; Theresia Alveria P.S.A; Sopyan Adi; Anindita Gayatri; Barliani Dewi Setyawati; Albertus Banundoyo
East Asian Journal of Multidisciplinary Research Vol. 2 No. 10 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i10.6396

Abstract

In the digital era, CV. Cypher Food Indonesia, a leading figure in the food and beverage industry, recognizes technology's profound impact on its operations. This study delves into the crucial role of the HRD department in enhancing waitresses' and baristas' performance through customized training. In the competitive culinary landscape, customer satisfaction is paramount, and CV. Cypher Food Indonesia is dedicated to equipping its workforce with the skills and ethics for exceptional service. The research employs an analytical descriptive approach, focusing on data analysis, presentation, and conclusions. It explores training program effectiveness, challenges, HR management implications, and implementation's impact. The study offers insights into job evaluations with recommendations for improvement. This research underscores the importance of ongoing training, emphasizing communication skills, feedback, technology integration, performance recognition, customer satisfaction, and employee empowerment.
Firm Performance Before and After Horizontal Merger and Acquisition Effectiveness and Efficiency Performance on Hotel Industry in Indonesia Sopyan, Adi
Journal Management SMC Vol 11 No 1 (2025): Jurnal administrasi perkantoran, kesekretarisan, Manajemen, Perhotelan, Pariwisa
Publisher : Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.3333/lbs.v11i1.63

Abstract

The literature frequently highlights synergy as the main goal behind M&As, research often shows a lack of success, casting doubt on the potential to achieve these synergies. One area that has not been extensively explored is the overall impact of M&As. This study seeks to examine how marketing effectiveness and efficiency influence firm performance, and how these effects vary before and after a horizontal M&A. We developed hypotheses and tested them Hotel Industry in Indonesia. Our results indicate that marketing effectiveness positively impacts firm performance both before and after the M&A, with a stronger effect observed after the M&A. Conversely, efficiency does not affect firm performance before the M&A but shows a positive impact afterward.
Enhancing Customer Satisfaction: Exploring Hotel X'S Facilities and Service Quality in Bandung City Diyan Putranto; Adi Sopyan; Anindita Gayatri; Barliani Dewi Setyawati; Albertus Banundoyo
Jurnal Multidisiplin Madani Vol. 3 No. 9 (2023): September, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v3i9.5435

Abstract

The purpose of this study is to learn how the amenities and quality of service at Hotel X in Bandung affect customer satisfaction. Sampling is done purposefully, and the Slovin formula is used to select a sample of participants. In this study, we used a Kuesioner to compile our data. The gathered data is then analyzed with a helpful linear regression technique. This was accomplished using the computer program SPSS. Research forum findings corroborate test data showing a connection between facility and service quality and consumer satisfaction. Furthermore, this study demonstrates that facilities have a significant role in influencing service quality. Subsequently, academics determined, via test f, that the combination of Hotel X's facilities and service quality had a substantial impact on customers' levels of satisfaction. This finding indicates that maintaining high-quality facilities and exceptional customer service is crucial for boosting client satisfaction in the hotel business
The Effect of Customer Satisfaction on the Average Length of Stay of Foreign Guests in Indonesian Hotels Sopyan, Adi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3948

Abstract

The hospitality industry in Indonesia faces challenges in increasing the length of stay (LoS) of foreign guests as a strategy to optimize revenue per guest. Customer satisfaction, as reflected in online reviews, is an important factor in influencing tourists' decisions to choose and extend their stay at a hotel. This study aims to analyze the effect of customer satisfaction based on online reviews on the average LoS of foreign guests in Indonesian hotels. The study uses a quantitative method with a multiple regression approach, utilizing secondary data obtained from online review platforms such as TripAdvisor and Booking.com, as well as hospitality statistics from BPS for the period 2022–2024. The results show that customer satisfaction has a positive and significant effect on the LoS of foreign guests (p < 0.05), with the dimensions of cleanliness, service quality, and location being the main predictors that determine tourists' decisions to extend their stay. These findings indicate that improving customer satisfaction by strengthening these key aspects has the potential to increase the length of stay of foreign tourists and support hotel revenue growth in Indonesia.
Open Trips to the Baduy Tribe as an Alternative Tourism Trend Among Young People Setyawati, Barliani Dewi; Sopyan, Adi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4184

Abstract

The growing popularity of open trip packages—group travels that bring together individuals who may not know each other beforehand—has become a noticeable trend among young travellers in Indonesia. One of the destinations that frequently appears in these travel programmes is the Baduy region in Banten, an area known for its strong cultural traditions and limited interaction with modern influences. This study explores the reasons young people choose to join open trips to Baduy, how they view the local culture, and what kinds of social and cultural effects their visits may have. Using a qualitative approach that combines in-depth interviews, participatory observation, and online questionnaires, the research seeks to capture the experience of both visitors and the local community. The results show that many young travellers are driven by a need for genuine and meaningful experiences, a curiosity about indigenous culture, and a wish to step away from digital routines for a while. Although most participants express admiration for the values upheld by the Baduy people, several behaviours witnessed during the trips do not fully align with local expectations, raising concerns about cultural sensitivity. These findings point to the importance of providing proper guidance and information to open trip participants, so that visits to Baduy can take place in a way that respects local customs and supports the preservation of community life.
Pariwisata Berkelanjutan: Membangun Ekonomi Daerah Melalui Kearifan Lokal Diyan Putranto; Runi Yulianti Togubu; Adi Sopyan; Anindita Gayatri; Barliani Dewi Setyawati; Albertus Banundoyo
Journal Management SMC Vol 2 No 2 (2024): Jurnal Manajemen Pariwisata dan Logistik (JMPL)
Publisher : Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengidentifikasi model-model pembangunan pariwisata berkelanjutan yang telah diimplementasikan di Indonesia melalui pendekatan studi literatur. Dengan menganalisis berbagai publikasi ilmiah, laporan penelitian, dan dokumen kebijakan, penelitian ini mengidentifikasi tiga pendekatan utama yang telah diterapkan, yaitu Community Based Tourism (CBT), pengembangan pariwisata berbasis kearifan lokal, pengembangan desa wisata, dan kewirausahaan sosial. Hasil penelitian ini diharapkan dapat memberikan kontribusi pada pengembangan kerangka kerja teoritis untuk memahami dinamika pembangunan pariwisata berkelanjutan di Indonesia.
Co-Authors Albertus Banundoyo Albertus Banundoyo Albertus Banundoyo Albertus Banundoyo Anindita Gayatri Anindita Gayatri Anindita Gayatri Anindita Gayatri Anindita Gayatri Banundoyo Albertus Barliani Dewi Setyawati Barliani Dewi Setyawati Barliani Dewi Setyawati Barliani Dewi Setyawati Diyan Putranto Marhanani Tri Astuti Milawati Milawati Runi Yulianti Togubu Setyawati, Barliani Dewi Sri Marini Theresia Alveria P.S.A