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All Journal Jurnal Multidisiplin Madani (MUDIMA) East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal kesekretarisan, manajemen bisnis, Perhotelan, Pariwisata dan logistik. Jurnal Sains Terapan Pariwisata Jurnal Manajemen Lemondial Business School Jurnal kesekretarisan, manajemen bisnis, Perhotelan, Pariwisata dan logistik.
Diyan Putranto
Sekolah Tinggi Manajemen Pariwisata Dan Logistik Lentera Mondial
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Library & Information Science Public Health Social Sciences Veterinary Other

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Development of Eco-Friendly Travel Patterns based on Cultural Heritage Attractions in the City of Bandung Dariusman Abdillah; Roby Ardiwidjaja; Marhanani Tri Astuti; Diyan Putranto
East Asian Journal of Multidisciplinary Research Vol. 1 No. 11 (2022): December 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v1i11.2132

Abstract

Global tourism developments tend to empower the use of more environmentally friendly transportation, and tourist demand for quality tourism products is increasing. Cultural Heritage Objects are unique tourist objects, therefore, they must be managed, preserved, and utilized for the greatest prosperity of the people. The city of Bandung has a variety of fresh cultural and environmental heritage objects so that it has the potential to become an eco-friendly tourist destination. This paper aims to explain how to take advantage of cultural heritage objects as tourist attractions through the development of travel patterns using eco-friendly transportation. Data collection techniques use action research with a qualitative approach as a framework and analysis. The development of eco-friendly tourism patterns in the city of Bandung is a strategic step in the utilization of cultural heritage objects by adhering to the concept of sustainable tourism.
Analisa Strategi Bauran Pemasaran Untuk Meningkatkan Penerimaan Mahasiswa Pada Sekolah Tinggi Pariwisata Sahid Diyan Putranto; Dayat Hidayat; Ugeng Budi Haryoko
Jurnal Sains Terapan Pariwisata Vol. 4 No. 1 (2019): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Penelitian ini bertujuan untuk mengetahui kondisi dan strategi pemasaran yang dilakukan di Sekolah Tinggi Pariwisata Sahid pada saat ini , dan menganalisa serta mengkaji untuk dapat memberikan alternatif strategi pemasaran yang lebih tepat, mengingat dari kecenderungan penurunan penerimaan mahasiswa di kurun waktu 5 tahun terakhir. Penelitian ini menggunakan metode kualitatif dengan menganalisa IFAS, EFAS kemudian mengunakan analisa Matrik Internal Eksternal (IE). Dari hasil IFAS di 3.09 dan EFAS 2.93 , berdasarkan analisa Matrik Internal Eksternal , masuk di kuadran yang Grow and build strategy dimana strategi yang di gunakan adalah meningkatkan akses ke pasar yang lebih luas dengan peningkatan promosi dan komunikasi produk unggulan ke pasar, meningkatkan kualitas, dan inovasi product baru , dalam hal ini di buat product unggulan tambahanyang menarik minat calon mahasiswa.
Peran Housekeeping Menghadapi Komplain Tamu Kamar Hunian di Myhotel Jakarta Barat: Peran Housekeeping Menghadapi Komplain Tamu Kamar Hunian di Myhotel Jakarta Barat Agnes Vicky; Diyan Putranto; Milawati
Journal Management SMC Vol 9 No 3 (2023): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : saintmary

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Abstract

Sektor pariwisata di Indonesia merupakan salah satu pendapatan terbesar yang sedang mengalami pertumbuhan. Salah satu bagian dari pariwisata adalah perhotelan. Hotel tidak bisa dipisahkan dari pariwisata karena sebagai penunjang perjalanan liburan seseorang. Hotel adalah jenis akomodasi yang menggunakan sebagian atau seluruh bagian untuk menyediakan jasa penginapan, makanan dan minuman serta jasa penunjang lainnya yang dikelola secara komersial. MyHotel adalah sebuah jasa akomodasi di Jakarta Barat yang menawarkan kamar dengan harga murah. Hotel berbintang tiga ini adalah tempat yang strategis bagi siapapun yang ingin berlibur atau berwisata di Kota Jakarta. Demi menunjang sisi komersial, manajemen MyHotel memperhatikan banyak hal termasuk aspek kebersihan. Kebersihan menjadi faktor penunjang sebuah hotel itu layak dikunjungi atau tidak. Di sini departement housekeeping memiliki peranan penting. Mereka bertugas merawat, membersihkan, membuat rapih seluruh isi hotel agar memberi dampak positif bagi para pengunjung. Penelitian ini menggunakan pendekatan kualitatif dengan memperhatikan situasi sosial yang terdiri dari tempat, pelaku, dan aktivitas.Kata kunci: House Keeping, Kamar Hunia, Myhotel.
The Hotel Mirah Bogor's Product-Based Branding Strategy Diyan Putranto; Marhanani Tri Astuti; Adi Sopyan; Anindita Gayatri; Barliani Dewi Setyawati; Albertus Banundoyo
East Asian Journal of Multidisciplinary Research Vol. 2 No. 8 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i8.5083

Abstract

Hotel occupancy rates fell to 12 percent during the height of the COVID pandemic. Bogor is a city of Meetings, Incentives, Conventions, and events (MICE), particularly for the hotel sector, and it is currently in a process of recovery following a pandemic. The public's altered behavior during the pandemic has influenced hotels' reassessment of their products. When it comes to the government sector, the usage of online and digital media has a profound impact on meeting attendees. Descriptive qualitative methodologies were used, specifically SWOT analysis, and data was gathered via a literature study and an examination of social media platforms.  The findings indicate that a strategy to strengthen hotel branding in Bogor as a MICE hotel and leisure on weekdays as an alternative target group is required in order to meet the demands of potential customers. In the era following the pandemic, a good marketing strategy will require the creation of new products and services, as well as the introduction of innovative approaches to existing ones.Hotel occupancy rates fell to 12 percent during the height of the COVID pandemic. Bogor is a city of Meetings, Incentives, Conventions, and events (MICE), particularly for the hotel sector, and it is currently in a process of recovery following a pandemic. The public's altered behavior during the pandemic has influenced hotels' reassessment of their products. When it comes to the government sector, the usage of online and digital media has a profound impact on meeting attendees. Descriptive qualitative methodologies were used, specifically SWOT analysis, and data was gathered via a literature study and an examination of social media platforms.  The findings indicate that a strategy to strengthen hotel branding in Bogor as a MICE hotel and leisure on weekdays as an alternative target group is required in order to meet the demands of potential customers. In the era following the pandemic, a good marketing strategy will require the creation of new products and services, as well as the introduction of innovative approaches to existing ones.
The Motivation, Training, and Discipline on Employee Performance in Star-rated Hotels in Bogor City Diyan Putranto; Marhanani Tri Astuti; Adi Sopyan; Anindita Gayatri; Barliani Dewi Setyawati; Albertus Banundoyo
East Asian Journal of Multidisciplinary Research Vol. 2 No. 8 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i8.5340

Abstract

This research focuses on assessing the impact of motivation, training, and discipline on employee performance in star-rated hotels in Bogor City. Employee motivation, training, and discipline are identified as key factors influencing employee performance and, consequently, the success of the hotels. A quantitative research approach was adopted, and data from 220 respondents working in star-rated hotels was collected using a questionnaire. The results reveal that training and discipline significantly impact employee performance, while motivation alone does not have a significant effect. Based on the findings, recommendations are made to prioritize training, foster a disciplined work environment, and consider motivation strategies to improve employee performance and enhance the overall competitiveness of the hospitality industry in Bogor City. By implementing these recommendations, hotels can excel in service delivery and achieve higher levels of customer satisfaction and loyalty.
The Consumer Hotel Selection Factors Analysis Milawati Milawati; Diyan Putranto; Adi Sopyan; Anindita Gayatri; Barliani Dewi Setyawati
East Asian Journal of Multidisciplinary Research Vol. 2 No. 8 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i8.5707

Abstract

This study's objective is to investigate the role that factors such as service quality, trustworthiness, and amenities play in determining which guests choose to stay at Hotel XYZ in Jakarta. The research sample was comprised of 215 individuals who were chosen using the process of accidental sampling. The data analysis was carried out with the assistance of SPSS version 25's statistical analysis software, and it made use of both multiple regression and hypothesis testing. The findings of the research indicate that the quality of customer service, level of trust, and amenities offered at a hotel all have a significant impact on the decision-making process involved in selecting a guest room, with individual significance levels ranging from 0.000 to 0.05. In the f-test study, all three of these variables were found to have a significant influence on the decision-making process for selecting a guest hotel simultaneously.
The Customer Satisfaction at Hotel ABC BEKASI: The Role of Service Quality, Corporate Image, and Location Diyan Putranto; Sri Marini; Adi Sopyan; Anindita Gayatri; Barliani Dewi Setyawati; Banundoyo Albertus
East Asian Journal of Multidisciplinary Research Vol. 2 No. 10 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i10.6021

Abstract

The study explores the impact of service quality, corporate image, and location on patron satisfaction at the ABC Hotel in Bekasi City. Results reveal a significant link between service quality and customer happiness, denoted by a substantial 0.550 coefficient of effect, supported by a p-value below 0.05. Similarly, corporate image wields influence, showing a p-value of 0.003, signifying its importance. Location also plays a role, with a 0.522 coefficient of effect on consumer satisfaction, backed by a p-value less than 0.05. These findings stem from a quantitative approach employing regression analysis, ensuring the accuracy of the data and statistical methods applied. Notably, service quality characteristics exhibit a strong impact on customer satisfaction, with a 0.550 coefficient of effect, while corporate image attributes influence it by 0.293 with a p-value of 0.003.
The Enhancing Work Quality and Customer Satisfaction in the Culinary Industry: A Case Study of CV. Cypher Food Indonesia Diyan Putranto; Theresia Alveria P.S.A; Sopyan Adi; Anindita Gayatri; Barliani Dewi Setyawati; Albertus Banundoyo
East Asian Journal of Multidisciplinary Research Vol. 2 No. 10 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i10.6396

Abstract

In the digital era, CV. Cypher Food Indonesia, a leading figure in the food and beverage industry, recognizes technology's profound impact on its operations. This study delves into the crucial role of the HRD department in enhancing waitresses' and baristas' performance through customized training. In the competitive culinary landscape, customer satisfaction is paramount, and CV. Cypher Food Indonesia is dedicated to equipping its workforce with the skills and ethics for exceptional service. The research employs an analytical descriptive approach, focusing on data analysis, presentation, and conclusions. It explores training program effectiveness, challenges, HR management implications, and implementation's impact. The study offers insights into job evaluations with recommendations for improvement. This research underscores the importance of ongoing training, emphasizing communication skills, feedback, technology integration, performance recognition, customer satisfaction, and employee empowerment.
Peran Housekeeping Menghadapi Komplain Tamu Kamar Hunian di Myhotel Jakarta Barat: Peran Housekeeping Menghadapi Komplain Tamu Kamar Hunian di Myhotel Jakarta Barat Agnes Vicky; Diyan Putranto; Milawati
Journal Management SMC Vol 9 No 3 (2023): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : saintmary

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sektor pariwisata di Indonesia merupakan salah satu pendapatan terbesar yang sedang mengalami pertumbuhan. Salah satu bagian dari pariwisata adalah perhotelan. Hotel tidak bisa dipisahkan dari pariwisata karena sebagai penunjang perjalanan liburan seseorang. Hotel adalah jenis akomodasi yang menggunakan sebagian atau seluruh bagian untuk menyediakan jasa penginapan, makanan dan minuman serta jasa penunjang lainnya yang dikelola secara komersial. MyHotel adalah sebuah jasa akomodasi di Jakarta Barat yang menawarkan kamar dengan harga murah. Hotel berbintang tiga ini adalah tempat yang strategis bagi siapapun yang ingin berlibur atau berwisata di Kota Jakarta. Demi menunjang sisi komersial, manajemen MyHotel memperhatikan banyak hal termasuk aspek kebersihan. Kebersihan menjadi faktor penunjang sebuah hotel itu layak dikunjungi atau tidak. Di sini departement housekeeping memiliki peranan penting. Mereka bertugas merawat, membersihkan, membuat rapih seluruh isi hotel agar memberi dampak positif bagi para pengunjung. Penelitian ini menggunakan pendekatan kualitatif dengan memperhatikan situasi sosial yang terdiri dari tempat, pelaku, dan aktivitas.Kata kunci: House Keeping, Kamar Hunia, Myhotel.
Analisa Strategi Bauran Pemasaran Untuk Meningkatkan Penerimaan Mahasiswa Pada Sekolah Tinggi Pariwisata Sahid Diyan Putranto; Dayat Hidayat; Ugeng Budi Haryoko
Jurnal Sains Terapan Pariwisata Vol. 4 No. 1 (2019): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui kondisi dan strategi pemasaran yang dilakukan di Sekolah Tinggi Pariwisata Sahid pada saat ini , dan menganalisa serta mengkaji untuk dapat memberikan alternatif strategi pemasaran yang lebih tepat, mengingat dari kecenderungan penurunan penerimaan mahasiswa di kurun waktu 5 tahun terakhir. Penelitian ini menggunakan metode kualitatif dengan menganalisa IFAS, EFAS kemudian mengunakan analisa Matrik Internal Eksternal (IE). Dari hasil IFAS di 3.09 dan EFAS 2.93 , berdasarkan analisa Matrik Internal Eksternal , masuk di kuadran yang Grow and build strategy dimana strategi yang di gunakan adalah meningkatkan akses ke pasar yang lebih luas dengan peningkatan promosi dan komunikasi produk unggulan ke pasar, meningkatkan kualitas, dan inovasi product baru , dalam hal ini di buat product unggulan tambahanyang menarik minat calon mahasiswa.
Co-Authors Adi Sopyan Adi Sopyan Adi Sopyan Agnes Vicky Albertus Banundoyo Albertus Banundoyo Albertus Banundoyo Anindita Gayatri Anindita Gayatri Anindita Gayatri Anindita Gayatri Banundoyo Albertus Barliani Dewi Setyawati Barliani Dewi Setyawati Barliani Dewi Setyawati Dariusman Abdillah Dayat Hidayat Halawa, Fransiscus Amonio Launrensius Renald Diansilves Marhanani Tri Astuti Marhanani Tri Astuti Milawati Milawati Milawati Milawati Rintis Eko Widodo Roby Ardiwidjaja Runi Yulianti Togubu Siagian, Kartini Sopyan Adi Sri Marini Theresa Adventiara Gantara Theresia Alveria P.S.A Togubu, Runi Yulianti Ugeng Budi Haryoko