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All Journal Journal Analytica Islamica JURMA : Jurnal Program Mahasiswa Kreatif Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Islamic Education, Research and Multiculturalism (IJIERM) Journal of Law, Poliitic and Humanities Jurnal Ilmiah Teknik Informatika dan Komunikasi Communication and Information Journal Gudang Jurnal Multidisiplin Ilmu Triwikrama: Jurnal Ilmu Sosial Dawuh: Islamic Communication Journal RESLAJ: Religion Education Social Laa Roiba Journal
Anang Anas Azhar
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Religion Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The The Effectiveness of WhatsApp Social Media Utilization in Farmer Group Communication: A Study in Wonosari Village, Tanjung Morawa District, North Sumatra Syafi'i, Arif; Anang Anas Azhar
International Journal of Islamic Education, Research and Multiculturalism (IJIERM) Vol 7 No 2 (2025)
Publisher : The Islamic Education and Multiculturalism Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47006/ijierm.v7i2.483

Abstract

AbstrakPenelitian ini bertujuan untuk menganalisis efektivitas penggunaan media sosial WhatsApp dalam komunikasi kelompok tani di Desa Wonosari, Kecamatan Tanjung Morawa, Sumatera Utara. Dalam era digital, penggunaan media baru telah mengubah cara berkomunikasi, termasuk dalam sektor pertanian. Kelompok tani sebagai komunitas berbasis agraris mulai memanfaatkan WhatsApp untuk koordinasi, berbagi informasi pertanian, serta mempermudah komunikasi dengan Penyuluh Pertanian Lapangan (PPL). Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode wawancara mendalam, observasi, dan kajian pustaka. Hasil penelitian menunjukkan bahwa WhatsApp memberikan efektivitas yang signifikan dalam komunikasi kelompok tani, terutama dalam penyebaran informasi yang lebih cepat, koordinasi yang lebih efisien, serta peningkatan keterlibatan anggota. Namun, terdapat kendala dalam adopsi teknologi, khususnya bagi anggota kelompok tani yang lebih tua dan kurang terbiasa dengan media digital. Selain itu, tantangan lain adalah adanya penyebaran konten yang kurang relevan dalam grup WhatsApp. Untuk mengatasi hambatan tersebut, diperlukan pelatihan penggunaan media sosial bagi anggota yang belum terbiasa serta pengelolaan grup yang lebih sistematis, Dengan adanya dukungan dari pemerintah dan PPL. Studi ini memberikan wawasan mengenai perubahan perilaku komunikasi di sektor pertanian akibat adopsi teknologi baru dan implikasinya dalam pengembangan kelompok tani di era digital. Kata kunci: WhatsApp, komunikasi kelompok tani, difusi inovasi, media sosial, pertanian digital Abstract This study aims to analyze the effectiveness of the use of WhatsApp social media in farmer group communication in Wonosari Village, Tanjung Morawa District, North Sumatra. In the digital era, the use of new media has changed the way we communicate, including in the agricultural sector. Farmer groups as agrarian-based communities have begun to use WhatsApp to coordinate, share agricultural information, and facilitate communication with Field Agricultural Extension Workers (PPL). This study uses a descriptive qualitative approach with in-depth interviews, observations, and literature review methods. The results show that WhatsApp provides significant effectiveness in farmer group communication, especially in faster information dissemination, more efficient coordination, and increased member engagement. However, there are obstacles in the adoption of technology, especially for members of farmer groups who are older and less familiar with digital media. In addition, another challenge is the spread of less relevant content in WhatsApp groups. To overcome these obstacles, training in the use of social media for members who are not used to it is needed as well as more systematic group management, with support from the government and PPL. This study provides insight into the changes in communication behavior in the agricultural sector due to the adoption of new technologies and their implications in the development of farmer groups in the digital era. Keywords: WhatsApp, farmer group communication, innovation diffusion, social media, digital agriculture
Strategi Komunikasi Pemasaran Radio Kardop 99.4 FM Medan Dalam Meningkatkan Minat Pemasang Iklan Ineke Fadhillah; Anang Anas Azhar; Indira Fatra Deni
Gudang Jurnal Multidisiplin Ilmu Vol. 2 No. 3 (2024): GJMI - MARET
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v2i3.406

Abstract

Radio Kardopa merupakan salah satu radio yang masih eksis dalam dunia penyiaran di era digital seperti saat ini. Tujuan penelitian ini adalah mengetahui bagaimana strategi komunikasi pemasaran Radio Kardopa dalam meningkatkan minat pemasang iklan. Penelitian ini menggunakan mix marketing dan teori new media. Jenis penelitian, yaitu penelitian kulaitatif dengan pendekatan deskriptif. Sumber data berupa sumber data primer dan sekunder. Teknik pengumpulan data dilakukan dengan observasi secara langsung dalam pelaksanaan strategi komunikasi pemasaran. Hasil penelitian menunjukkan bahwa strategi komunikasi pemasaran radio kardopa dalam meningkatkan minat pemasang iklan adalah menggunakan media sosial seperti youtobe, live streaming, facebook, instagram dan tiktok, membuat program yang menarik, paket sponsor, proposal yang menarik dan tim solid. Faktor pendukungnya adalah Radio Kardopa memiliki prestasi pendengar terbanyak di Sumatera Utara dan tim yang solid. Sedangkan faktor penghambatnya adalah harga yang cukup mahal dan paket sponsor tidak sesuai dengan pemasang iklan. Solusinya adalah berusaha, berdoa, dan selalu konsisten berkomunikasi dengan klien-klien. Keberhasilan yang diraih yaitu meningkatkan billing iklan menjadi paling tinggi disbanding Radio lain di Sumatera Utara dan mendapatkan pemasang iklan.
Pemanfaatan Media Sosial Tiktok Sebagai Sumber Informasi Berita Bagi Mahasiswa FIS UIN Sumatera Utara Medan Dyah Atika Parapat; Anang Anas Azhar
Gudang Jurnal Multidisiplin Ilmu Vol. 2 No. 10 (2024): GJMI - OKTOBER
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v2i10.943

Abstract

Penelitian ini memiliki permasalahan dalam pemanfaatan media sosial TikTok sebagai sumber informasi berita bagi mahasiswa, yaitu konsumsi berita yang tetap stagnan atau cenderung menurun, pengaruh algoritma, verifikasi kebenaran informasi, dan tanggung jawab pengguna TikTok. Penelitian ini bertujuan untuk mengetahui pemanfaatan media sosial TikTok sebagai sumber informasi berita bagi mahasiswa. Metode yang digunakan adalah metode kualitatif dengan pendekatan deskriptif. Pengumpulan data menggunakan metode observasi, wawancara, dan dokumentasi. Analisis data meliputi reduction data, display data, dan conclusion drawing and verification. Hasil penelitian ini menunjukkan bagaimana mahasiswa memanfaatkan TikTok untuk mengakses informasi terkait perkembangan terbaru dalam berbagai bidang, serta menilai Tingkat kepercayaan dan akurasi informasi yang diperoleh. Meskipun, TikTok dapat menjadi sumber informasi yang cepat dan mudah diakses, mahasiswa perlu meningkatkan literasi digital mereka untuk menyaring informasi secara kritis dan menghindari penyebaran berita (hoax). Selanjutnya, dalam pemanfaatan media sosial TikTok sebagai sumber informasi berita bagi mahasiswa terdapat faktor pendorong, yaitu aksesibilitas, interaktivitas, kreativitas, dan pembaruan real-time. Selain itu, faktor penghambat antara lain kredibilitas, kurangnya standar jurnalistik, masalah regulasi, kedalaman konten berita, dan kurangnya literasi digital dari pengguna
Upaya Meningkatkan Pelayanan Desain Grafis melalui Strategi Komunikasi Pemasaran Inovatif “Studi di Percetakan CV. Haikommikom” Edward Fadly; Anang Anas Azhar
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 6 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i6.2786

Abstract

The printing industry has undergone significant transformation due to digital technology and changes in consumer behavior. CV. Haikommikom, a printing company, faces challenges in improving the quality of graphic design services and expanding its market. This research aims to analyze the influence of innovative marketing communication strategies on the improvement of graphic design service quality at CV. Haikommikom and evaluate customer perceptions of these service changes. This study uses a qualitative method with a descriptive approach, collecting data through in-depth interviews and participatory observation. The results show that the implementation of marketing strategies through social media, personalized services with data analytics, and the use of advanced design technologies such as CorelDRAW and Photoshop significantly increase customer satisfaction and loyalty. Innovative marketing communication strategies have proven effective in improving the quality of graphic design services at CV. Haikommikom. The implementation of technology and personalized services not only increases customer satisfaction but also strengthens the company's position in the printing and graphic design industry. This finding underscores the importance of adapting technology and customer-focused marketing strategies to maintain competitiveness in the digital era.
Komunikasi Politik dalam Lintasan Sejarah Politik Islam Kartini Kartini; Anang Anas Azhar; Hasyim Syah
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 2 (2025): Juli: Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i2.1047

Abstract

This study discusses political communication as an important element in the political system, covering basic concepts, definitions from various perspectives, objectives, and its historical development. Political communication is understood as the process of conveying messages related to power, policy, and distribution of resources in society, which occurs between political actors, institutions, and the public. In addition to reviewing modern concepts, this study also traces the traces of political communication in Islamic history, especially during the time of the Prophet Muhammad SAW. This study shows that the Prophet Muhammad SAW applied the principles of political communication effectively in building a Muslim community, spreading Islamic teachings, managing conflicts, and establishing a state in Medina. Political communication in this context plays an important role in shaping public opinion, strengthening political participation, and delivering strategic information. These findings confirm that political communication has strong historical roots and high relevance in understanding political dynamics, both in classical and contemporary contexts.
Political Communication Strategies of the NasDem Party Through the Indonesian Restoration Movement in Securing Electoral Support in the 2024 General Election in North Sumatra M. Taufiq Hidayah Tanjung; Ahmad Tamrin Sikumbang; Anang Anas Azhar
DAWUH : Islamic Communication Journal Vol. 6 No. 3 (2025): November
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/dawuh.v6i3.1948

Abstract

This study examines the political communication strategy of the NasDem Party in North Sumatra during the 2024 General Election, focusing on how the Indonesian Restoration Movement (Gerakan Restorasi Indonesia) functioned as a central narrative in shaping voter perception, party identity, and electoral outcomes. Employing a qualitative research approach, the study collected data through in-depth interviews, field observations, and document analysis. The analytical framework is grounded in Stuart Hall’s Encoding–Decoding theory, enabling an exploration of how political messages were constructed and interpreted within the socio-cultural context of North Sumatra. The findings indicate that NasDem’s communication strategy was institutionalized and implemented through four integrated components: (1) the use of simple and contextually grounded political language, (2) consistent deployment of symbolic political identity, (3) hybrid integration of grassroots mobilization and digital media, and (4) sustained two-way communication with the public. This strategy effectively reduced the cognitive distance between political ideology and everyday life, fostered emotional proximity between the party and voters, and strengthened long-term voter loyalty. The party’s stable electoral growth from 2014 to 2024 confirms that sustainable reminder of political success is driven not by campaign intensity alone, but by the continuous institutionalization of culturally resonant, emotionally engaging, and participatory communication practices. This study contributes to political communication scholarship by extending the application of the Encoding–Decoding model to regional Indonesian politics and demonstrating the importance of long-term communication institutionalization in sustaining electoral support and democratic engagement.
CONCEPTUALIZATION OF ISLAMIC POLITICAL COMMUNICATION: ANALYSIS OF SCOPE, OBJECTIVES, FUNCTIONS, AND ETHICS BASED ON QUR'ANIC VALUES Annisa Ariftha; Anang Anas Azhar
Journal Analytica Islamica Vol 15, No 3 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i3.29575

Abstract

This article aims to examine the concept of political communication from an Islamic perspective, emphasizing the scope, objectives, functions, theories, and ethics of political communication derived from the values of the Qur'an. This study is motivated by the importance of political communication as a strategic instrument in building relationships between political actors, institutions of power, the media, and society. From an Islamic perspective, political communication is not only understood as a process of conveying messages related to power and public interests, but also as a social practice that must be based on the principles of honesty, justice, trustworthiness, propriety, and the welfare of the people. This article uses a qualitative approach based on literature review by examining various relevant literature on political communication, Islamic communication, political communication theory, and the ethical principles of communication in the Qur'an. The results of the study indicate that Islamic political communication has a scope that includes political communicators, political messages, political media, audiences, and communication effects. The objectives of Islamic political communication are directed at building political awareness, socializing values, articulating interests, and creating a political order oriented towards the welfare of the people. Furthermore, the functions of Islamic political communication include conveying information, political education, advocacy, publication, social control, and shaping public opinion. The ethics of political communication in the Qur'an emphasize the principles of qaulan sadidan (consistency), tabayyun (intelligence), justice, and moral responsibility. Thus, Islamic political communication can serve as a normative framework for establishing civilized, transparent, participatory political practices that are oriented toward moral and spiritual values.
GREEN TOURISM COMMUNICATION POLICY: THE MINISTRY OF TOURISM AND CREATIVE ECONOMY'S SUSTAINABLE PRACTICES IN BUILDING DIGITAL ECOTOURISM AWARENESS Wira Yoga Pangestu; Anang Anas Azhar
Journal Analytica Islamica Vol 14, No 2 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i2.26206

Abstract

This study aims to analyze the strategy and acceptance of the Ministry of Tourism and Creative Economy (Kemenparekraf)'s green tourism communication policy in building digital ecotourism awareness in Indonesia. Using a descriptive qualitative approach and a constructivist paradigm, this study combines data from policy documents, digital observations through Brand24, and in-depth interviews with policy actors, academics, and ecotourism practitioners. The results show that Kemenparekraf's digital communication strategy through campaigns such as #TravelResponsibly, Green Parekraf, and Green Tourism Training has successfully transformed government communication patterns to be more participatory and interactive. Public acceptance of this policy tends to be positive, where the public is not only a recipient of messages, but also participates in producing content and creatively articulating the meaning of sustainability in the digital space. These findings are examined through the perspectives of Innovation Diffusion Theory and the Sustainable Communication Model, which emphasize the importance of two-way communication in the adoption of sustainability values. This research contributes to strengthening the discourse on digital environmental communication by positioning green tourism as a collaborative social movement that builds eco-conscious digital citizenship in Indonesia.
CONSUMER PUBLIC OPINION THROUGH INFLUENCER CONTENT ON TIKTOK: A CASE STUDY OF STUDIOSAJA ON THE @dunianadia ACCOUNT Dini Amalia Hasibuan; Anang Anas Azhar
Journal Analytica Islamica Vol 15, No 2 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i2.28939

Abstract

The development of TikTok as a digital promotional space has shifted consumer public opinion formation from one-way message exposure to two-way interactions in the comments section. This study aims to analyze how consumer public opinion is formed through influencer content on the TikTok account @dunianadia discussing StudioSaja services. The study used a descriptive qualitative approach by analyzing 294 comments on a single relevant uploaded video, supported by literature on influencer marketing, digital communication, and agenda setting. The results show that audience responses are concentrated in three main tendencies: seeking further information about prices, locations, and photo results; expressions of interest in the service; and testimonials from users who have used StudioSaja services. In addition, the practice of tagging friends shows that the comments section is not only a space for responses but also a vehicle for interpersonal information dissemination. The novelty of this study lies in its positioning of the TikTok comments section as an arena for digital public opinion formation, not simply as a complement to promotional content. Theoretically, these findings expand the application of agenda setting in social media by showing that influencers not only direct audience attention through videos but also trigger the reproduction of issues in comment interactions. Practically, this study emphasizes the importance of information transparency in promotional content to build trust and encourage consumer engagement.
DIGITAL COMMUNICATION STRATEGY FOR OPTIMIZING MEDIAPRENEURIAL NETWORKS ON THE REALITASONLINE.ID ONLINE MEDIA PLATFORM Fathurrahman Fathurrahman; Anang Anas Azhar
Journal Analytica Islamica Vol 15, No 4 (2026): ANALYTICA ISLAMICA (In Press)
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i4.31151

Abstract

This study aims to analyze the formulation and implementation of Realitasonline.id’s digital communication strategy in Medan, as well as the supporting and inhibiting factors affecting its efforts to optimize mediapreneurial networks. Employing a descriptive qualitative approach with a single-case study design conducted from June to July 2026, data were collected through in-depth interviews, observation, and documentation and analyzed using the Miles and Huberman interactive model. The findings indicate that the strategy formulation has shifted toward a data-driven approach by utilizing Google Analytics and a content management system (CMS) to produce hyperlocal content and popular thematic coverage, with a monthly production target of 1,500–2,000 articles. At the implementation stage, the media organization applies the principles of a lean digital newsroom by streamlining coordination among contributors certified through the Journalist Competency Test (UKW), managing community engagement through WhatsApp and Facebook groups, and diversifying business revenue streams. Network optimization is supported by Amazon Web Services cloud infrastructure operated through Promedia and an internship management system. However, its implementation is constrained by staff members performing multiple roles, intense competition over publication speed, and fluctuations in audience trends. The study concludes that integrating a data-driven digital communication strategy with a lean newsroom structure is crucial to ensuring business sustainability and strengthening the cohesion of the operational network of regional online media.
Co-Authors Abdi Mubarak Syam Ahmad Tamrin Sikumbang Alvi Nurul Ilmi Harahap Anggun Setiawati Annisa Ariftha Dinda Salsabilla Mahendra Dini Amalia Hasibuan Dyah Atika Parapat Edward Fadly Efi Brata Madya Erwan Efendi Evi Sakdiah Fathurrahman Fathurrahman Fatma Liana Rahma P Fazria Meiliza Samosir Habib Firmansyah Hasrat Efendi Samosir Hasyim Syah Indah Rahayu Indira Fatra Deni Ineke Fadhillah Kartini Kartini M. Nasihudin Ali M. Taufiq Hidayah Tanjung Matondang, Razkiatul Fitri Nanang Susianto Nur Annisah Pebrianti Rina Devianty Surya Ade Pratama Syafi'i, Arif Wira Yoga Pangestu Yundari, Yundari Zainun Zainun