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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Journal of Social Research Journal of Management Studies and Development Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research IIJSE
Nurmaya, Ema
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Journal of Management Studies and Development

 1 
The Influence of Openness to Experience, Entrepreneurial Knowledge, and Digital Literacy on the Interest in Entrepreneurship among Generation Z in the Special Region of Yogyakarta Anggitia, Sazkia Lutfi; Nurmaya, Ema; Muttaqiyatun, Ani; Hendrawan, Suryana
Journal of Management Studies and Development Vol. 5 No. 01 (2026): Article in Press - Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/IISTR.jmsd.001775

Abstract

Entrepreneurship is one of the efforts to reduce unemployment and improve the economy in Indonesia. Compared to other countries, interest in entrepreneurship in Indonesia is still relatively low. Therefore, the government has made Generation Z a top priority to increase interest in entrepreneurship. This study aims to determine the influence of openness to experience, entrepreneurial knowledge, and digital literacy on the interest in entrepreneurship among Generation Z in the Special Region of Yogyakarta. The population in this study was all Generation Z in the Special Region of Yogyakarta, with a sample of 207 Generation Z respondents residing in the region. This study was conducted using quantitative methods with primary data obtained from questionnaires distributed via Google Forms and measured using a Likert scale. This study used non-probability sampling with purposive sampling techniques. This research was processed using SPSS version 22. The data analysis techniques in this study used validity and reliability instrument tests, multiple linear regression analysis, t-tests, F-tests, and determination coefficients. The results of this study indicate that openness to experience and entrepreneurial knowledge partially have a positive and significant effect on the entrepreneurial interest of Generation Z. Meanwhile, digital literacy does not affect the entrepreneurial interest of Generation Z.
Co-Authors Aftoni Sutanto Anggitia, Sazkia Lutfi Ani Muttaqiyathun Ani Muttaqiyatun Aristinawati, Indah Aziza, Nur Fitriani, Melisa Fitroh Adhilla Hendrawan, Suryana Hidayat , Abdul Choliq Hidayat, Abdul Choliq Lukmananti, Agrestina Pujiyanto, Susilo Dwi Rahmawati, Wahyu Suprianti, Eva Yeni Lestari