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All Journal International Journal of Educational Research and Social Sciences (IJERSC) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Cicilia Dyah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Online Customer Review, Influencer Marketing, Dan Kualitas Website Terhadap Keputusan Pembelian Online Shop Shopee Siswa SMK Negeri 1 Karanganyar Hessa Fadhela Putri; Cicilia Dyah; Tutik Susilowati
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2024): APRIL : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i2.733

Abstract

This research aims to find out whether online customer reviews influence online shop shopee purchasing decisions for students of SMK Negeri 1 Karanganyar, influencer marketing on online shop shopee purchasing decisions for students of SMK Negeri 1 Karanganyar, and website quality on online shop shopee purchasing decisions for students of SMK Negeri 1 Karanganyar. ; and to find out whether online customer reviews, influencer marketing, and website quality jointly influence the purchasing decisions of students at SMK Negeri 1 Karanganyar. This research uses quantitative techniques with correlational methods. The sample for this research was OTKP and MPLB students in classes X, XI and XII who had shopped via the Shopee application, totaling 140 students. The results of this research show that: 1) online customer reviews have a positive and significant influence on purchasing decisions as evidenced by the calculated t value (7.935) > t table (1.977) and a significance value of 0.000 < 0.05. 2) influencer marketing has a positive and significant influence on purchasing decisions as evidenced by the calculated t value (2.206) > t table (1.977) and a significance value of 0.009 < 0.05. 3) website quality has a positive and significant effect on purchasing decisions as evidenced by the calculated t value (4.097) > t table (1.977) and a significance value of 0.001 < 0.05. 4) there is a positive and significant influence between online customer reviews, influencer marketing, and website quality on purchasing decisions as evidenced by the value of Fcount (95.480) > Ftable (2.67) and a significance value of 0.000 < 0.05.
Integrating Local Cultural Values To Solve The Problems Of History Learning At Sma Negeri Mauta Pantar Tengah-Alor, East Nusa Tenggara Margison A. W. B. Blegur; Leo Agung S; Cicilia Dyah
International Journal of Educational Research & Social Sciences Vol. 2 No. 4 (2021): August 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i4.115

Abstract

Culture is the identity of the local community that has an important role in life in the order of behavior to create harmony among people. This scientific article is written to find out how to integrate local cultural values through history learning media as the key in practicing local cultural values itself to solve the problems in the learning system. Qualitative research method was used in writing this scientific article by referring to the results of interviews from several selected informants, namely traditional leaders and history teachers, as well as several sources taken from scientific articles related to this research.  
Co-Authors Destaria Bella Anugrah Firzan Gifari Hery Sawiji Hessa Fadhela Putri Leo Agung S Margison A. W. B. Blegur Mesiana Listiawati Nada Shohwah Millatina Susantiningrum Susantiningrum Tri Murwaningsih TUTIK SUSILOWATI Wiedy Murtini