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All Journal Journal of Economics, Business, & Accountancy Ventura International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Journal Of Human And Education (JAHE)
Octavia, Ria
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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The Effect of Consumer Brand Engagement on Online Brand Experience and Its Consequences on Banking Apps Service Octavia, Ria; Azizah, Rahmawati; Shafitranata, Shafitranata
Journal of Economics, Business, and Accountancy Ventura Vol. 26 No. 1 (2023): April - July 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v26i1.3461

Abstract

Mobile Banking is the most widely used banking service application to meet the needs of online transactions. It is inseparable from the influence of the consumer brand engagement (CBE) concept, which is developing the engagement concept by combining marketing science and psychology with cognitive, affective, and behavioral dimensions. These are likely to generate a lot of positive online brand experiences, brand satisfaction, brand loyalty, and brand trust. This study aims to examine the effect of CBE on brand satisfaction, loyalty, and trust through online brand experience in the context of mobile banking apps. We involved 170 active customers having transacted using m-banking apps through a purposive sampling method and analyzed them using the structural equation model (SEM) approach. We found that CBE positively affects brand satisfaction, loyalty, and trust through online brand experience. This study suggests banks improve the implementation of the CBE concept because it creates a positive online brand experience to produce loyal customers who will benefit the banking business.
Pelatihan Digital Marketing Dalam Rangka Mendukung Hilirasi Produk Teaching Factory Bagi Guru SMK Negeri 1 Padang Cermin Purnama, Syara; Octavia, Ria; Azizah, Rahmawati; Madyoningrum, Asri Winanti
Journal Of Human And Education (JAHE) Vol. 5 No. 1 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i1.2130

Abstract

Pelatihan Digital Marketing dalam rangka mendukung hilirasi produk teaching factory bagi guru SMK Negeri 1 Padang Cermin yang diselenggarakan oleh tim dosen STIE Al Madani berjalan dengan baik, lancar, dan interaktif. Kegiatan pelatihan ini diikuti oleh 19 orang peserta dari para guru SMK Negeri 1 Padang Cermin. Pelatihan ini bertujuan untuk meningkatkan pemahaman dan keterampilan guru dalam memanfaatkan platform digital untuk pemasaran produk teaching factory. Materi yang disampaikan meliputi strategi pemasaran melalui media sosial serta penggunaan market place. Peserta sangat antusias mengikuti pelatihan ini, terlihat dari partisipasi aktif mereka dalam sesi diskusi dan latihan praktek. Hasil dari pelatihan ini menunjukkan peningkatan yang signifikan dalam pemahaman dan keterampilan peserta terkait digital marketing. Pelatihan ini menjadi langkah penting dalam mendukung pendidikan vokasi yang relevan dengan kebutuhan industri saat ini.
Financial Distress on Islamic Banks in Indonesia Impact of Covid 19 Pandemic and Economic Recession Shafitranata, Shafitranata; Octavia, Ria
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 2 (2025): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i2.3706

Abstract

Purpose: The aim of this research is to identify and analyze the financial distress of Islamic banks in Indonesia during the pandemic and economic recession through an assessment of NPF, FDR, GCG, ROA, CAR, bank size, inflation, and interest rates. This research uses Islamic bank panel data for 2018-2022 and is quantitative research.Methodology/approach: Data analysis using Stata 17, through panel data regression and the data analysis method in this study using Ordinary Least Square (OLS). Population of this research is 10 Islamic banks in Indonesia with a total observation of 50 firm-years and the data used are secondary data of annual reports of Islamic banks. Results/findings: The findings show that the financial distress of Islamic banks is influenced by FDR, ROA, and CAR, and is not influenced by NPF, GCG, bank size, inflation, and interest rates. Islamic banks must carry out efficiency, restructuring, and manage the capital adequacy ratio so that it does not have an impact on the company's financial performance.Conclusions: The financial distress in Islamic banks in Indonesia during the COVID-19 pandemic and economic recession is significantly affected by the Financing to Deposit Ratio (FDR), Return on Assets (ROA), and Capital Adequacy Ratio (CAR). Limitations: The limitations of the study are that the sector studied is only Islamic banks in Indonesia so that the variables that influence are not comprehensive, allowing other variables to play a role in the financial distress of Islamic banks in Indonesia.Contribution: This research contributes by analyzing the performance of Islamic banks in Indonesia during the COVID-19 pandemic and in the face of economic recession. The widespread impact across various sectors, particularly the financial sector, underscores the need for government support through policies and regulations to ensure the stability of Islamic banks.
Content is King: The Economic Impact of Powerful Narratives in Driving Brand Engagement and Consumer Value Octavia, Ria; Derina Yusda, Desi; Indriyani, Susi; Meidasari, Evi; Silvia, Dewi
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 2 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i2.6571

Abstract

This study investigates the impact of a powerful narrative on brand engagement among Tokopedia users, focusing on the mediating roles of customer perception and content engagement. Using a quantitative research design and structural equation modeling (SEM) via Smart PLS, data were collected from 150 management students in Bandar Lampung who use the Tokopedia platform. The findings reveal that emotional engagement and message consistency significantly enhance the perception of a powerful narrative, which in turn positively influences customer perception and content engagement. Both customer perception and content engagement serve as critical mediators, amplifying the narrative's effect on brand engagement. These results suggest that a well-crafted narrative, reinforced by emotional resonance and message consistency, can deepen customer loyalty and advocacy by fostering favorable perceptions and active engagement with brand content. This study highlights the importance for e-commerce platforms like Tokopedia to leverage emotionally engaging and consistent narratives to enhance customer relationships and secure a competitive advantage in digital markets.
Co-Authors Asri Winanti Madyoningrum Azizah, Rahmawati Derina Yusda, Desi Meidasari, Evi Purnama, Syara Shafitra Nata Nata Shafitranata, Shafitranata Silvia, Dewi Susi Indriyani